Curros Bakhtiar, Harley Street Cosmetics, presenting a workshop at KGS's InnoCosmetics Europe conference in Berlin, October 6&7 2010

1. Workshop/ Brainstorming Session InnoCosmetics Europe: Berlin October 2010 Presented by Dr. Cuross Bakhtiar Harley Street Cosmetic Ltd. Cuross@HarleyStreetCosmetic.com

2. CONTENT TIMELINE (90 minutes) Introduction -15 min Group Work -40 min Group Presentations -30 min Conclusion -5 min

3. Aims of the Brainstorming Session

4. Based on the last two days conference discuss objectively what messages should be included. Gain new insight and share opinions with field professionals within the groups to generate new ideas. Formulate trends and promote your companies actives, platforms. Network and discuss

5. What does the consumer want today

6. WHAT DOES THE CONSUMER WANT TODAY It Needs to Work – Performance I am Eco Chic Sustainable and Fair Trade Everything Organic: EcoCert, Soil Association, BDIH, etc… Going Green I would Pay More Some Questions still remain … e.g. why global warming

7. NATURALS ALL AROUND The origin of medicine and pharmacy is mother nature. Traditional herbal medicines in Asia, Africa and Western world naturals are having a “come back”.

8. NATURALS ALL AROUND Since ever human nutrition is based on nature and their livings as part of the circle of life. Even industrialized production of nutrition products needs natural raw materials. Traditional ways of cooking are becoming more and more popular again (“Slow Food”).

9. NATURALS ASSOCIATIONS “Materials of plant or animal origin” “Products out of nature” “...minerals...” “...purity...” “...non modified...” “...healthy...” “...safe...” “...without chemistry...” “...trust in nature...”

10. HOW TO SEE NATURALS? Marketing Support Benefits

11. Brainstorming- How

13. All attendees should have the freedom to express themselves

14. Base your ideas and opinions on real life situations

16. Group Work Question

17. Question… An International Caribbean Spa Resort would like to have products developed that their customers could purchase from them. They would like to start with two products and have been recommended your cosmetic manufacturing company. Your line manager has asked you to write a brief on your ideas for these two products.

18. Question Part 2 Your brief should give a step by step approach to the project, highlighting the main factors, decision points, options, selected options and why, product type selected and general formulation information (not an INCI list), specific details on actives including costs, will be needed together with manufacturing and marketing consideration. Please discuss and include many of the points discussed in the lectures. There is a big consumer demand for natural products and people are looking for products that offer real benefits to protect, repair and maintain radiant skin and hair.

19. Conclusion…

21. You need to have Novel Ideas or Actives to make your product standout

22. Formulation is only part of the success of a product, you need to have good packaging, design, story, PR, etc…

24. …I would like to thank you for participating in the Workshop and making it a success. I would like to thank KGS for inviting me to this successful cosmetic conference. Cuross Bakhtiar Cuross@HarleyStreetCosmetic.com Direct phone +44 207 2213530 Botanical: Kigeliaafricana Family: Bignoniaceae Common: African sausage tree Sterols (including Sitosterol and Stigmasterol) I – Tetracosanol 0.019% I – Hexacosanol 0.018% I – octacosanol 0.084% I – Triacontanol 0.071% Total Long Chain Alcohols 0.19% Campesterol 0.15% Stigmasterol 0.586% b-Sitosterol + Stigmastanol2.207% Total Sterols 2.94% FATTY ACIDS (by CO2 Seed Extraction) 16:0 Palmitic acid 6.80% 18:0 Stearic acid 3.80% 18:1 Oleic acid 13.80% 18:2 Linoleic acid 16.27% 18:3 aLinoleic acid 52.97%