3. Company Background:
This brand is a natural hair oil product, that said, moisturizing the hair was an
ancient Ayurvedic ritual, which consisted of preparing your hair to incorporate
it in natural oil of vegetable origin on the scalp or even hair completely, either
massaged or left to act for hours, which is why, today is still used such
procedure, Likewise, the benefits are rich in abundance, as it strengthens and
moisturizes the hair leaving a unique shine and softness.
4. Work Planning and Organization
1.2 Work Organization
1.2.1 Work Organization Program
5. Objetives of the Program
• Production area to carry out the production
process in a correct way, associating to the
orders of the product demand.
• Checking the distribution system.
• Checking the inventory control system.
• Fulfillment of production efficiency goals.
• Constant review of the human resources
management system, if it is efficient.
6. • To archive an efficient and high quality production of the
product.
• Establish an efficient distribution system to ensure
timely delivery of product to customers.
• Implement an inventory control system to maintain an
adequate stock level and avoid shortages or excess
product.
• Improve the efficiency and productivity of production
processes, reducing costs and production times.
• Establish a human resources management system that
promotes personnel training and motivation, ensuring a
healthy and safe work environment.
Associated Goals
7. •Implement appropriate technology and machinery in
the production process.
•Establish agreements with reliable suppliers.
•Use inventory management and control systems to
avoid shortages or excess product loss.
•Implement continuous improvement methods and
constant training for staff.
•Develop policies and practices that promote a safe and
healthy work environment.
Compliance Strategies
10. This table shows the activities according to the first year, divided by quarter,
showing in which month of the quarter each activity can be applied.
Activities
11. In this table, the selected positions are shown first, and each one
corresponds to those established activities, according to the time frame
and the budget would be total payment to the different positions.
Allocation of Resources: Human,
Material, Financial and Time
15. Healthy, Safety and Quality of life
Applicable regulatory framework
OM-002-STPS-2010
Fire prevention and protection
NOM-004-STPS-1999
Safety systems and devices in
machinery
NOM-006-STPS-2014
Material handling and storage
NOM-009-STPS-2011
Work at height
NOM-029-STPS-2010. Maintenance
of electrical installations.
NOM--020-STPS-2011
Pressure vessels and boilers.
NOM-005-STPS-1998
Handling, transport and storage of
hazardous substances.
NOM-012-STPS-2012
Ionizing radiation
NOM-015-STPS-2001
High or low thermal conditions
16.
17.
18.
19. Job and Personal
Growth The proposal obtained was to
create a flexible work place
since for She Stellaire it's
important that our employees
feel part of the brand and the
company.
Creating better connections
and most importantly that their
time dedicated to the process
of coconut oil for hair, is
organized in the best way for
the collaborator, that is to say
that they have a flexible
workplace.
25. Plant Layout Proposal
By product: We focus on organizing all manufacturing processes in a single
department or area. Thus, all the necessary operations are organized in sequence
within the same line. That is, one machine close to the other. So that, when the
product finishes passing through a manufacturing stage, it starts immediately with
the next one, and so on until the finished product is achieved. With the objective of
manufacturing a large volume of products in a fluid way.
4.2 Production Planning
4.2.1 Annual Sales Forecasting
4.2.2 Optimal Production Batch and Unit Cost Calculation
Production Management
26. 4.2 Production Planning
4.2.1 Annual Sales Forecasting
4.2.2 Optimal Production Batch and Unit Cost Calculation
Production Management
27. 4.2 Production Planning
4.2.1 Annual Sales Forecasting
4.2.2 Optimal Production Batch and Unit Cost Calculation
Production Management
28. 5.1 Consumer Market
5.1.1 Consumer Profile
In this part, the desired profile of the consumer is shown, it is intended
that she works in a boutique, lives alone without children, as well as, that
she is approximately 22 years old, lives in San Luis Rio Colorado, with the
objective that she is a woman who takes care of her external appearance
and has a taste for natural hair care products.
Market and Global Consumer
29. It is desired to cover a need about the product towards
potential customers, offering to cover that need as a desire.
Using eye-catching advertising, a unique scent, and the
aesthetics of the product with glitters in the oil, small flowers,
etc. In order to encourage customers to buy the product by
giving free samples to look, feel and try the product on their
hair, there will also be a person in charge of offering
customers a free trial of the product.
In the post-sale phase, the customer will be able to enter the
social networks that come in the product box illustrated to see
the variety that the brand has.
Descripción of the Buying Process
30. The type of sensory channel is smell and hearing. Why?
They are two main and strong sensory channels that will
help us to create a personality and distinction of the brand
and product. Besides, they are very well adapted to the
type of product, since it is a hair oil with different types of
essences, scents, etc.
The idea to encourage stimuli towards She Stellaire is to
use tests of this product so that people have direct touch
and generate some positive emotion towards the product.
Type of Sensory Channel and
justification
31. Proposed Stimuli to Influence the
Purchasing Process
It is proposed to use olfactory stimulation. The idea is to put an incense or an aroma diffuser,
to characterize the product. And that this is diffusing the aroma in the specific area where
the product is located
. And finally another proposal is to include relaxing music or specific tones that have a
harmony with the type of product and that these factors remind them of it.
