How to sell an idea preso
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How to sell an idea preso

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    How to sell an idea preso How to sell an idea preso Presentation Transcript

    • How to Sell an Idea. Presented by Justin Foster
    • Principle #1:Have a good idea.
    • Idea Check List  Check the Math  Check the People  Check the Marketing
    • Principle #2:Know your audience.
    • Audience Keys•  Behavioral profile•  Schema•  Mirrors
    • Principle #3:Find the pain.
    • Pain Points•  What’s at risk?•  What has it cost so far?•  How much is it worth to fix?
    • Principle #4:Look in the mirror.
    • First 10 Seconds Check List  You  Collateral  Web Site  Social media  Any Touch Point
    • Principle #5:Have a message.
    • Making a Point•  Simple, believable, disruptive•  Create context•  Invitation or conviction•  Use Words & Pictures•  Tell stories
    • Turn your presentations into conversations. SlideKlowd.com
    • Find me:Web: Fosterthinking.comTwitter: @fosterthinkingFacebook: /justinfoster