1. How to Sell an Idea.
Presented by
Justin Foster

2. Principle #1:
Have a good idea.

3. Idea Check List
 Check the Math
 Check the People
 Check the Marketing

4. Principle #2:
Know your audience.

5. Audience Keys
• Behavioral profile
• Schema
• Mirrors

6. Principle #3:
Find the pain.

7. Pain Points
• What’s at risk?
• What has it cost so far?
• How much is it worth to fix?

8. Principle #4:
Look in the mirror.

9. First 10 Seconds Check List
 You
 Collateral
 Web Site
 Social media
 Any Touch Point

10. Principle #5:
Have a message.

11. Making a Point
• Simple, believable, disruptive
• Create context
• Invitation or conviction
• Use Words & Pictures
• Tell stories

12. Turn your presentations
into conversations.
SlideKlowd.com

13. Find me:
Web: Fosterthinking.com
Twitter: @fosterthinking
Facebook: /justinfoster