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"BRAND New World" is a fresh perspective on three mega-trends that are permanently changing brands, business and elections - and three methods to harness these trends to create a compelling, relevant personal or organizational brand.
- The growing impact of "Millennial Moms" on every brand
- Social and mobile as a force-multiplier for brands of all sizes
- Creating differentiation that can't be stolen or copied
- The changing faces of demographics and the rise of "The Innovators"