Return on Awesomeness

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"Return on Awesomeness" reveals how organizations can make their internal
culture their #1 differentiator in building or maintaining a relevant
brand. "Return on Awesome" breaks down the seven elements that are
intrinsic to all awesome cultures - and how those elements impact your
brand. Using examples ranging from Dutch Brothers Coffee to "Animal
House", I explain how your internal culture is manifested in your products,
customer experience and over-all reputation - and ultimately in your
profitability and legacy as a brand.

Published in: Business, Technology
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Return on Awesomeness

  1. 1. Return on AwesomeHow Culture Impacts Brands, Profits Legacies Presented by Justin Foster @fosterthinking #awesomeness
  2. 2. Innovation
  3. 3. Value
  4. 4. Differentiation
  5. 5. Intrepreneurism
  6. 6. Relevance
  7. 7. Awesomeness
  8. 8. STANDARDS
  9. 9. Standards Measures 1.  Cultural 2.  Financial 3.  Perception
  10. 10. TALENT
  11. 11. Mad Skills, Yo. •  Behaviorassessments •  Cultural alignment •  Job benchmarking
  12. 12. IMAGE
  13. 13. First 10 Seconds•  Design details•  Vibe•  Humans
  14. 14. TECHNOLOGY
  15. 15. Credit: ReadWriteWeb.com  
  16. 16. Credit: m-hance.com  
  17. 17. Credit: Google  
  18. 18. INFLUENCE
  19. 19. Spread the Love•  Volunteer program•  Board involvement•  Publish expertise
  20. 20. COMMUNICATION
  21. 21. Hear Me Whisper•  Toastmasters•  Tell stories•  Listening Systems
  22. 22. YOUTHFULNESS
  23. 23. Think Like a Kid•  Enthusiasm•  Curiosity•  Individualism
  24. 24. Final Thoughts•  Enthusiasm•  Curiosity•  Individualism
  25. 25. Find MeEmail: justin@klowd.comBook: oatmealvbacon.comCompany: klowd.com Speaking: fosterthinking.comTwitter: @fosterthinkingLinkedIn: /fosterjustin

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