Content marketing show - johary rafidison
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This document discusses how data research can help with content strategy. It provides three key takeaways: 1) Most data needed is already available, 2) Use this data to tell your story, 3) Present data in interesting ways using cheap/free tools. Examples are given of analyzing hashtag data on Twitter about a conference using network graphs and maps to identify influential accounts and geographic trends. The document promotes using data and creative planning together to craft compelling stories and presentations.
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Content marketing show - johary rafidison
- 1. Content strategy through data Johary Rafidison 17 July 2014
- 2. Hi, I am Jojo
- 3. AT A GLANCE 138of the world’s biggest companies 54offices 15 time zones 50+affiliates Highly rated by clients of our business is multi-market Cutting edge proprietary tools consultants 1,000 Embedded DIGITAL expertise 26countries 5 core values of our staff are bilingual 2/3 ALWAYS-ON RESEARCH REGIONAL HUBS ESTABLISHED over years ago Data Driven Measurements 43languages 30 6 1/3 PASSION INSIGHT CONNECTION INNOVATION ACTION
- 4. What I would like to cover How data research can help you hone your content strategy
- 5. Three key takeaways • Most of the data that you need is already available • Please use this data to tell your story • Don’t forget these very cool and cheap tools to present your data
- 6. Best market research companies in the world? “We are not aware of most of what we see and sense around us, or even of how were responding to it. We are not who we think we are.” The Social Animal, David Brooks.
- 7. Trust what people do, not what they say
- 8. Google trends world cup http://bit.ly/1mG2q3o
- 9. Google trends world cup
- 10. Facebook data science team http://bit.ly/1qcagoF http://bit.ly/1qcagoF
- 11. Facebook data science team http://on.fb.me/1kHPd9A
- 12. A few tips for your content strategy
- 13. Most of the data that you need is already available and most of the time you can get it for free
- 14. Use this data to make your story A creative planner working in tandem with a data analyst is one of the best way to craft stories
- 15. Present this data in an interesting or cool way You will find out that they are so many tools that you can use for a very good price or sometimes for almost nothing.
- 16. #BrightonSEO
- 17. Methodology Number of #BrightonSEO tweets generated on the 24 April 2014 Data source: Sysomos Map Visualisation tools: Gephi & CartoDB Location: UK only
- 18. Key figures Number of UK tweets: 3,637 Number of UK Twitter impressions: 7,000,000 Average no. of followers: 1,900 Most active accounts: • @Tim_Grice • @kelvinnewman • @charliesaidthat • @staceycav
- 19. Gephi – Network Analysis Malcolm Coles General Manager Daily Mirror http://bit.ly/1reelIK
- 20. Gephi – Network Analysis Malcolm Coles General Manager at Daily Mirror http://bit.ly/1reelIK Matt Fielding SEO Director at CustardMedia http://bit.ly/W7ybZ1
- 21. Gephi – Network Analysis Malcolm Coles General Manager Daily Mirror http://bit.ly/1reelIK Matt Fielding SEO Director at CustardMedia http://bit.ly/W7ybZ1 Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv
- 22. Gephi – Network Analysis Malcolm Coles General Manager Daily Mirror http://bit.ly/1reelIK kelvin Newman Organises#brightonseo#contentmarket http://bit.ly/U7HaHY Matt Fielding SEO Director at CustardMedia http://bit.ly/W7ybZ1 Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv
- 23. Gephi – Network Analysis
- 24. CartoDB – Mapping analysis http://bit.ly/1n74iTV
- 25. Three key takeaways • Most of the data that you need is already available • Please use this data to tell your story • Don’t forget these very cool and cheap tools to present your data
- 26. Thank you