Social media is all about the GLAM. Goals, Listening, Actions, Metrics

1. Social Media GLAM

2. G oals L istening M etrics A ctions

4. In line with business

5. Able to achieve

6. Guides progress

9. Meaningless

10. Inflexible

12. Progress

13. Values

14. Brand image

16. Easy = No progress

17. A2A = Progress

19. Easy / undefined = no progress

20. Know where & how

22. Use data to build plans $ goals

23. Free tools

24. Paid tools

26. Where are they talking

27. What are they saying

28. Why are they saying it

29. How is it being said

31. Build plans

32. Insight

33. Knowledge

34. Free Tools

35. Paid Tools

37. Reaction

38. Engagement

39. Based on goals & listening

41. Message = Content

42. “Viral” needs content

43. Created from listening

45. Building, maintaining, managing rep

46. How & where

47. Use to create online persona

49. Use to build rep

50. Use as damage control

51. Build community

53. React to listening

54. Prevent a crisis

55. Goals & listening will shape many actions

57. Bookmarking

58. Listening

59. Commenting

60. Content Aggregation

61. Crowdsourcing

62. Customer Service

63. Forums

65. Events

66. Mashups

67. Microblogging

68. Online Video

69. Organization / Staff

70. Outreach Programs

71. PhotoSharing

72. Podcasting

74. Q&A

75. Ratings / Reviews

76. Social Networks

77. Timelines

78. Sponsorships

79. Virtual Worlds

80. Widgets

81. Wiki's

82. Document Sharing

84. ROI

85. Free tools

86. Paid tools

88. Mentions

89. Reactions

90. “Not money”

93. Website model

94. Free Tools

95. Paid Tools

97. Raised profits 300%

98. Built solid community

99. New products

100. Still successful

101. G oals M easurement A ctions L istening L istening

102. Josh “Shua” Peters @ JoshSPeters Shuaism.com