Social Media GLAM

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Social media is all about the GLAM. Goals, Listening, Actions, Metrics

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Social Media GLAM

  1. 1. Social Media GLAM
  2. 2. G oals L istening M etrics A ctions
  3. 3. G oals <ul><li>Well defined
  4. 4. In line with business
  5. 5. Able to achieve
  6. 6. Guides progress </li></ul>
  7. 7. Well Defined <ul><li>Vague </li><ul><li>Easy
  8. 8. Meaningless </li></ul><li>Strict </li><ul><li>Hard
  9. 9. Meaningless
  10. 10. Inflexible </li></ul></ul>
  11. 11. In Line With Business <ul><li>Other biz goals
  12. 12. Progress
  13. 13. Values
  14. 14. Brand image </li></ul>
  15. 15. Able to Achieve <ul><li>Impossible = demoralizing
  16. 16. Easy = No progress
  17. 17. A2A = Progress </li></ul>
  18. 18. Guides Progress <ul><li>Milestones
  19. 19. Easy / undefined = no progress
  20. 20. Know where & how </li></ul>
  21. 21. L istening <ul><li>Who, what, where, when, why, & how
  22. 22. Use data to build plans $ goals
  23. 23. Free tools
  24. 24. Paid tools </li></ul>
  25. 25. 4w's & a How <ul><li>Who is talking
  26. 26. Where are they talking
  27. 27. What are they saying
  28. 28. Why are they saying it
  29. 29. How is it being said </li></ul>
  30. 30. Data for plans and goals <ul><li>Help define goals
  31. 31. Build plans
  32. 32. Insight
  33. 33. Knowledge </li></ul>
  34. 34. Free Tools
  35. 35. Paid Tools
  36. 36. A ctions <ul><li>Content
  37. 37. Reaction
  38. 38. Engagement
  39. 39. Based on goals & listening </li></ul>
  40. 40. Content <ul><li>Will be measured
  41. 41. Message = Content
  42. 42. “Viral” needs content
  43. 43. Created from listening </li></ul>
  44. 44. Reactions <ul><li>Reaction plan
  45. 45. Building, maintaining, managing rep
  46. 46. How & where
  47. 47. Use to create online persona </li></ul>
  48. 48. Engagement <ul><li>Be authentic
  49. 49. Use to build rep
  50. 50. Use as damage control
  51. 51. Build community </li></ul>
  52. 52. Based on Goals & Listening <ul><li>Use to achieve goals
  53. 53. React to listening
  54. 54. Prevent a crisis
  55. 55. Goals & listening will shape many actions </li></ul>
  56. 56. Social Media Types <ul><li>Blog
  57. 57. Bookmarking
  58. 58. Listening
  59. 59. Commenting
  60. 60. Content Aggregation
  61. 61. Crowdsourcing
  62. 62. Customer Service
  63. 63. Forums </li></ul>
  64. 64. <ul><li>Meetups
  65. 65. Events
  66. 66. Mashups
  67. 67. Microblogging
  68. 68. Online Video
  69. 69. Organization / Staff
  70. 70. Outreach Programs
  71. 71. PhotoSharing
  72. 72. Podcasting
  73. 73. Presentation Share </li></ul><ul><li>PR
  74. 74. Q&A
  75. 75. Ratings / Reviews
  76. 76. Social Networks
  77. 77. Timelines
  78. 78. Sponsorships
  79. 79. Virtual Worlds
  80. 80. Widgets
  81. 81. Wiki's
  82. 82. Document Sharing </li></ul>
  83. 83. M easurement <ul><li>Impact
  84. 84. ROI
  85. 85. Free tools
  86. 86. Paid tools </li></ul>
  87. 87. Impact <ul><li>Sentiment Analysis
  88. 88. Mentions
  89. 89. Reactions
  90. 90. “Not money” </li></ul>
  91. 91. ROI <ul>Gain from Investment – Cost of Investment) ___________________________________ Cost of Investment </ul><ul><li>Equation
  92. 92. Based on money </li></ul><ul>ROI = </ul><ul><li>Financial Impact
  93. 93. Website model </li></ul>
  94. 94. Free Tools
  95. 95. Paid Tools
  96. 96. Fiskateers <ul><li>Utilized GLAM
  97. 97. Raised profits 300%
  98. 98. Built solid community
  99. 99. New products
  100. 100. Still successful </li></ul>
  101. 101. G oals M easurement A ctions L istening L istening
  102. 102. Josh “Shua” Peters @ JoshSPeters Shuaism.com

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