Hub & Spoke and Personas

1. Hub & Spoke NFLSHOPS.COM
Youtube Channel
• FB TW contest to show
Email &
you and your friends at a
Newsletter game wearing jerseys.
Signup for sales • Or create your own
and new product touchdown dance and
announcements post it
-> get a discount, free
shipping, etc
Product
Placement
On field www.nflshop.com
Google
Jersey page
• Ad words
personnel
wearing • Meta-tag
jerseys with optimization
nflshop.com
on back
Instagram Twitter
FB TW contest “Philidelphia
to show yourself Eagles won this
at the game with
Facebook week, get a
jersey, get a • Business Pages jersey to wear to
discount, free • Likes the next game”
shipping, etc. • Links to College
football

2. Personas
Name Michael Timmy
Personal • 30 yrs old, Male • 15 years old, Male
- Age • High School Grad • Grade 10
- Gender • Some Post Secondary
- Education
Family • Father, brother, sister are • Older brother plays high
- Relatives also fans school senior football
• Played football in high • Father is a flag football coach
school • Mother stays at home
• tailgater
Work • Office Worker @ bank • Paper route, Works at
- Job • $80k/yr McDonalds on weekends
- Income • Unable to play football in • 2k/yr
- Why University, no scholarship, • Wants the jersey for his
injured knee birthday present to follow his
• Wants to relive football days football hero
through team/player
Live • Philidelphia • Seattle
- Where • Since 10 years old • Since birth
- How long • Works at Bank of America in • Parents moved 16 years ago
- Why there downtown Philly for better schools