Social Media - Are You Keeping Up with the Joneses?
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Social Media - Are You Keeping Up with the Joneses?

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I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and ...

I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and tactics to remember.

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  • Hold up -
  • Wait why do I care?
  • New question, same approach
  • Who is investing & where?
  • Social advertising comes with more data

Social Media - Are You Keeping Up with the Joneses? Social Media - Are You Keeping Up with the Joneses? Presentation Transcript

  • Social Media:Are you keeping up with the Joneses?Joanna Lord, Director of Customer Acquisition, SEOmoz October, 2011: SearchLove London
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • So how do we know where we stand?
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Mentions Engagement Velocity MoneyOn Site Signals Planning http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Signals on site.
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • Don’t forget the extensions of a competitor’s site.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • Velocity
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Mentions
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Blogscape.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/labs/blogscape
  • Share of voice in social.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Engagement levels
  • Listening tools.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Follow the money.
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Social advertising comes with more data.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • What are they planning for?
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Gauging Overall Visibility
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Takeaways. Evangelize Go beyond the purpose counts Analyze the Don’t chase – Supporting be informed effortshttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • Q+A Joanna Lord Director of Customer Acquisition & Engagement, SEOmoz• Twitter: @joannalord Try SEOmoz PRO Free!• Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial• Email: joanna@seomoz.org