Social Media:Are you keeping up with the Joneses?Joanna Lord, Director of Customer Acquisition, SEOmoz         October, 20...
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
So how do we know where we stand?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Mentions          Engagement     Velocity                                            MoneyOn Site                  Signals...
Signals on site.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-trans...
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-trans...
Don’t forget the extensions of a competitor’s site.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-trans...
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-trans...
Velocity
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Mentions
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Blogscape.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html               http://www.seomoz.org/lab...
Share of voice in social.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Engagement levels
Listening tools.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Follow the money.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Social advertising comes with more data.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
What are they planning for?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Gauging Overall Visibility
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Takeaways.              Evangelize                                     Go beyond             the purpose                  ...
Q+A                         Joanna Lord    Director of Customer Acquisition & Engagement, SEOmoz• Twitter: @joannalord    ...
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Social Media - Are You Keeping Up with the Joneses?

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I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and tactics to remember.

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  • Hold up -
  • Wait why do I care?
  • New question, same approach
  • Who is investing & where?
  • Social advertising comes with more data
  • Social Media - Are You Keeping Up with the Joneses?

    1. 1. Social Media:Are you keeping up with the Joneses?Joanna Lord, Director of Customer Acquisition, SEOmoz October, 2011: SearchLove London
    2. 2. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    3. 3. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    4. 4. So how do we know where we stand?
    5. 5. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    6. 6. Mentions Engagement Velocity MoneyOn Site Signals Planning http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    7. 7. Signals on site.
    8. 8. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    9. 9. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    10. 10. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
    11. 11. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
    12. 12. Don’t forget the extensions of a competitor’s site.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    13. 13. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    14. 14. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    15. 15. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
    16. 16. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
    17. 17. Velocity
    18. 18. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    19. 19. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    20. 20. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    21. 21. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    22. 22. Mentions
    23. 23. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    24. 24. Blogscape.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/labs/blogscape
    25. 25. Share of voice in social.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    26. 26. Engagement levels
    27. 27. Listening tools.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    28. 28. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    29. 29. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    30. 30. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    31. 31. Follow the money.
    32. 32. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    33. 33. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    34. 34. Social advertising comes with more data.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    35. 35. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    36. 36. What are they planning for?
    37. 37. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    38. 38. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    39. 39. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    40. 40. Gauging Overall Visibility
    41. 41. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    42. 42. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    43. 43. Takeaways. Evangelize Go beyond the purpose counts Analyze the Don’t chase – Supporting be informed effortshttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    44. 44. Q+A Joanna Lord Director of Customer Acquisition & Engagement, SEOmoz• Twitter: @joannalord Try SEOmoz PRO Free!• Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial• Email: joanna@seomoz.org
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