I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and tactics to remember.

1. Social Media:
Are you keeping up with the Joneses?
Joanna Lord, Director of Customer Acquisition, SEOmoz
October, 2011: SearchLove London

2. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

3. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

4. So how do we know where we stand?

5. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

6. Mentions Engagement
Velocity Money
On Site Signals Planning
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

7. Signals on site.

8. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

9. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

10. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

11. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

12. Don’t forget the extensions of a competitor’s site.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

13. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

14. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

15. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

16. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

17. Velocity

18. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

19. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

20. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

21. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

22. Mentions

23. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

24. Blogscape.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/labs/blogscape

25. Share of voice in social.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

26. Engagement levels

27. Listening tools.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

28. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

29. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

30. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

31. Follow the money.

32. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

33. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

34. Social advertising comes with more data.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

35. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

36. What are they planning for?

37. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

38. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

39. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

40. Gauging Overall Visibility

41. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

42. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

43. Takeaways.
Evangelize
Go beyond
the purpose
counts
Analyze the Don’t chase –
Supporting be informed
efforts
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

44. Q+A
Joanna Lord
Director of Customer Acquisition & Engagement, SEOmoz
• Twitter: @joannalord
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• Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial
• Email: joanna@seomoz.org