Social Media - Are You Keeping Up with the Joneses?

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I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and …

I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and tactics to remember.

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  • Hold up -
  • Wait why do I care?
  • New question, same approach
  • Who is investing & where?
  • Social advertising comes with more data

Transcript

  • 1. Social Media:Are you keeping up with the Joneses?Joanna Lord, Director of Customer Acquisition, SEOmoz October, 2011: SearchLove London
  • 2. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 3. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 4. So how do we know where we stand?
  • 5. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 6. Mentions Engagement Velocity MoneyOn Site Signals Planning http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 7. Signals on site.
  • 8. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 9. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 10. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • 11. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • 12. Don’t forget the extensions of a competitor’s site.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 13. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 14. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 15. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • 16. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  • 17. Velocity
  • 18. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 19. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 20. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 21. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 22. Mentions
  • 23. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 24. Blogscape.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/labs/blogscape
  • 25. Share of voice in social.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 26. Engagement levels
  • 27. Listening tools.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 28. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 29. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 30. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 31. Follow the money.
  • 32. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 33. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 34. Social advertising comes with more data.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 35. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 36. What are they planning for?
  • 37. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 38. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 39. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 40. Gauging Overall Visibility
  • 41. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 42. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 43. Takeaways. Evangelize Go beyond the purpose counts Analyze the Don’t chase – Supporting be informed effortshttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 44. Q+A Joanna Lord Director of Customer Acquisition & Engagement, SEOmoz• Twitter: @joannalord Try SEOmoz PRO Free!• Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial• Email: joanna@seomoz.org