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Social Media - Are You Keeping Up with the Joneses?

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I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and tactics to remember.

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Social Media - Are You Keeping Up with the Joneses?

  1. 1. Social Media:Are you keeping up with the Joneses?Joanna Lord, Director of Customer Acquisition, SEOmoz October, 2011: SearchLove London
  2. 2. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  3. 3. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  4. 4. So how do we know where we stand?
  5. 5. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  6. 6. Mentions Engagement Velocity MoneyOn Site Signals Planning http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  7. 7. Signals on site.
  8. 8. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  9. 9. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  10. 10. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  11. 11. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  12. 12. Don’t forget the extensions of a competitor’s site.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  13. 13. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  14. 14. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  15. 15. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  16. 16. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
  17. 17. Velocity
  18. 18. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  19. 19. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  20. 20. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  21. 21. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  22. 22. Mentions
  23. 23. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  24. 24. Blogscape.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/labs/blogscape
  25. 25. Share of voice in social.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  26. 26. Engagement levels
  27. 27. Listening tools.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  28. 28. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  29. 29. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  30. 30. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  31. 31. Follow the money.
  32. 32. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  33. 33. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  34. 34. Social advertising comes with more data.http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  35. 35. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  36. 36. What are they planning for?
  37. 37. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  38. 38. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  39. 39. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  40. 40. Gauging Overall Visibility
  41. 41. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  42. 42. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  43. 43. Takeaways. Evangelize Go beyond the purpose counts Analyze the Don’t chase – Supporting be informed effortshttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  44. 44. Q+A Joanna Lord Director of Customer Acquisition & Engagement, SEOmoz• Twitter: @joannalord Try SEOmoz PRO Free!• Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial• Email: joanna@seomoz.org

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