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Building your External Agency Brand to Appeal to Distracted Buyers
1. Building your external Agency Brand to appeal to Distracted
buyers
(In unprecedented times)
Colin Donnery
cdonnery@frsrecruitment.com
@cdonnery
2. • Understanding the environment (PESTLE)
• Why Scenario Plan
• The FRS business development story
• Your Value Proposition
• Your product is everything
What am I going to talk about ?
13. • 50% of Recruiters left the sector
• Recruitment industry perm turnover fell 60%
• Huge increase in Bad debt
• One third of agencies closed
Collapse of the Irish Recruitment Market
2009-2012
16. • De-Leverage
• Pay Freeze
• Reduced working week
• Identified quickly what our people needed in a
recession
• & Supported our high performers
Surviving the shock
26. • AI – Machine Learning TA tech
• Employer Brand
• Employee Engagement
• Wellness & wellbeing
• Retention & Skills
• In house recruiters / sourcers
What your clients are
investing in ?
TOWARDS 2030: “FUTURE AGENCY”
29. Source: LinkedIn 2019
+7%
Growth of Agency
Recruiters (Ireland)
Total : 7,897
+19%
Growth of In-house
Recruiters (Ireland)
Total : 2,026
30. • Are you a transactional or Consultative Agency ?
• Become a Marketing company
• Use tech for business development
• Your best people need to be on BD not dealing with
problems
Building Your Value proposition when
your client doesn’t want your service
31. But a value proposition is useless
without
a great product…