25. PCMS internet solutions team Enterprise broker and agent websites with MLS integration for leading brokerages. Internet lead response outsourced call center. Automated ongoing marketing with instant lead notification to broker and related parties. SEO and social media coaching, outsourcing, and consulting.
Establish from the beginning that we are providing solutions that help company Reinvent itself.
You should be able to say this without even looking at the screen… must internalize this for maximum effect in a presentation like this.
Mr. Broker, I am sure you would agree that, unlike previous real estate recessions, the market is not just going to ‘bounce back’ any time soon, right? Where would you like to be in the next 3 – 5 years? How are you going to get there?
In addition to an industry that has always been resistant to change, due to market conditions over the past few years, there has not been a sufficient enough amount of innovation. Unfortunately for our industry, consumer and agent expectations have continued to increase and we are not keeping up. How do you think you are innovating? Are you a leader in your market?
You need to also internalize this pyramid and be able to describe it without even looking at it. REinvented broker must lead by example Consumers demand an engaging website, they control the information and go anywhere to get it… they must be engaged on yours! You must also understand that internet marketing is integrated, required to drive traffic to your site, and to follow up with leads. Finally, the “agent of the future” will be asking if you have all these things so if you don’t they might not come to work at your company.
Our team has long term experience in many areas and can become part of your senior leadership team. This might be a good place to talk about your background if you have not already.
Our model works as evidenced by our dramatic growth since launching our business in the middle of the worst real estate recession in over 50 years.
This is where you can really start talking about the fact most brokerages don’t have the depth in management necessary to be experts in as many areas as PCMS is.
Here you transition into why our model is successful, why it works for brokerages, and that it does not cost the brokerage anything for the first few consultations.
You can talk about how we help them quantify their issues so they can create a budget for addressing them.
This slide is not only meant to illustrate that we have some big name clients, but also to highlight how they come back to us for multiple solutions.
Very important slide that underscores why we are different from everyone else… it truly us about a long term relationship that is not focused on any one solution. This is the end of the first part of the presentation. Stop and ask if there are any questions before you show them the four areas where we can provide solutions.
Very important slide… stop and talk about it.
Make sure you touch on a few of these pain questions and some of your own. Remember, we are trying to identify where they might have pain only so we don’t have to get in the weeds till the next meeting.
Give a high level description of how TRS works.
Again, hit some high level questions here to see where how knowledgeable they might be and where their pain is.
This is a great slide where I have combined something that was on three slides previously. The animations are set up so you can talk about each area (drive, engage, respond, post close) before the other shows up.
The main point here is to make sure they are looking at their internet marketing efforts as an integrated strategy and not looking at each area in a vacuum. Everyone of these things is interconnected.
Brief descriptions of the team.
Once again, high level questions to identify pain and a reason to come back for more.
A few important services to point out: * M&A because more people will be doing them in the coming few years (it’s like recruiting 20 agents at a time) * Regional growth because it can lead to a further M&A conversation or an Intero master conversation * Succession planning because, like M&A, more people will be looking for an out in 2011/12
Depending on who we are talking to, we have different services. If it’s a CENTURY 21 broker looking to renew with Realogy it’s one conversation If it’s a potential Intero master prospect it’s another.
Of the solutions we have described today, where would you like to focus more effort where perhaps we can schedule another meeting to dig deeper into your issues?
