This document discusses mind mapping and how it can be used. It begins with an introduction of Jennie Vickers and her company Zeopard Think. It then discusses various aspects of mind mapping including how the brain works in associations and connections rather than linear thinking. It emphasizes using color and imagination when mind mapping. It provides instructions on how to create a basic mind map with examples. The document encourages making mind maps fun and using them to plan more creatively.
4. Jennie Vickers
Zeopard Think
TITLE TEXT
Zeopard.com
YOUR CLIENTS & CUSTOMERS?
Zeopard.com @jennievickers
https://www.youtube.com/watch?v=FSIkjNaICsg
Follow the link to watch a video:
5. !
!
- Forrester Research Inc.!
!
CUSTOMER EXPERIENCE - DEFINITION
“CX is how your customers
perceive their interactions
with your company”
Zeopard.com @jennievickers
6. CUSTOMER EXPERIENCE REQUIRES…
Managing your business
from the “Outside In”.!
!
“Bringing the perspective of
your customer to every decision
you make so you can see why
customers’ perceptions are
created.”!
!
Zeopard.com @jennievickers
7. OUTSIDE IN, PUTTING YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS
Zeopard.com @jennievickers
CUSTOMER
Who is the customer?
What do they want?
How do
i give
it to
them?
When
&
Where
do they
want it?1
2
3
4
8. “The significant problems we have
cannot be solved at the same level of
thinking with which we created them.”
!
Albert Einstein
Zeopard.com @jennievickers
9. “The real true source of power, in any company today is ideas...
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10. ...the rest is housekeeping” - Marsh Fisher, founder of Century 21
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15. I am the left brain. I am a scientist,
a mathematician. I love the familiar.
I categorise. I am accurate. Linear.
Analytical. Strategic. I am practical.
Always in control. A master of words and
language. Realistic. I calculate equations
and play with numbers. I am order. I am
logic. I know exactly who I am.
Zeopard.com @JennieVickers
LEFT BRAIN
@JennieVickers
16. I am the right brain. I am creativity.
I am a free spirit. I am passion.
Yearning, sensuality. I am the sound of
roaring laughter. I am taste. The feeling of
sand beneath bare feet. I am movement.
Vivid colours. I am the urge to paint on an
empty canvas. I am boundless imagination.
Art. Poetry. I sense. I feel. I am everything
I wanted to be.
Zeopard.com @JennieVickers
RIGHT BRAIN
@JennieVickers
19. Jennie Vickers
Zeopard Think
TITLE TEXT
Zeopard.com
YOUR NEURAL NETWORK
Zeopard.com @jennievickers
Follow the link to watch a video:
https://www.youtube.com/watch?v=wyqMJ7o0UH4
27. ASSOCIATIONS
Find the handout at the end of the slides
and write down ten words that you
associate with the central image, as fast
as you can
Zeopard.com
28. ASSOCIATIONS
Hide your answers and, talking to the two or three
people next to you, without showing your words,
discuss and speculate how many words you think all 3
or 4 of you will have the same.
Zeopard.com
29. ASSOCIATIONS
Now compare words and see how many words you have
the same as the other two or three people. Words must
be the same plural is not the same as singular etc
Zeopard.com
How many words that
are the same do you
actually have?
37. Zeopard.com
THE POWER OF THE IMAGINATION
@JennieVickers
Rediscovering the fundamentals we learnt in childhood.
38. Zeopard.com
THE POWER OF THE IMAGINATION
@JennieVickers
Rediscovering your brain’s ability to see in pictures
39.
40. Zeopard.com
THINK OF AN ITEM ON YOUR BUCKET LIST
(OR WISH TO DO BEFORE YOU DIE LIST) AND
SEE IT IN COLOUR AND IMAGE, USING ALL
YOUR SENSES
@JennieVickers
44. The Tool that works
for All-brains
Zeopard.com
MIND MAPPING
!
!
http://www.youtube.com/watch?v=MlabrWv25qQ
Maximise the power of
your brain -
Tony Buzan!
@JennieVickers
45. Zeopard.com
MAXIMISE THE POWER OF YOUR BRAIN
@JennieVickers
https://www.youtube.com/watch?v=MlabrWv25qQ
Follow the link to learn more about the many ways in which
Mind Maps can help you and your brain:
46. HOW TO READ
A MIND MAP
Zeopard.com
@JennieVickers
47. HOW TO READ A MIND MAP
Zeopard.com
@JennieVickers
MIND MAP CREATED FROM:
'LEAD WITH WISDOM’
BY MARK STROM
CHAPTER 4 - CONVERSATION
PAGES 84-85
51. Where on the clock is Disabilities?
Zeopard.com
@JennieVickers
52. 1.! Take a blank piece paper A4 size
or larger. Preferably use a paper
pad.!
!
!
2.! Use the paper landscape!
!
!
3.! Start in the centre.
HOW TO MIND MAP
Blank paper allows 360° of freedom to express
the full range of your cortical skills, whereas
pre-drawn lines restrict the natural flow of your
thoughts. !
!
Words and images have more lateral space, so
they don’t bump into margins as quickly. !
!
Thoughts start in the centre of our mental
world. The Mind Map page reflects this. !
Zeopard.com
HOW WHY
@JennieVickers
53. 4.! Create a central image that personally
represents the topic about which you are
writing / thinking.!
!
5.! - Use at least three colours!
! !
! - Keep the height and width of the
central image to approx 2” or 5cm!
!
! - Leave the image open (do not!
use a frame)!
HOW WHY
Zeopard.com
‘A picture is worth a thousand words’.
It opens up associations, focuses the
thoughts, is fun and results in better
recall. !
!
-! Colours stimulate the right cortical
! activity of the imagination as well as
! capturing and holding attention. !
!
-! This size gives plenty of space for
! the rest of your Mind Map. The !
image has its own unique shape. !
!
-! A frame may make the centre a !
monotony of shape. A free image is
! more memorable & enjoyable. !
!
@JennieVickers
54. The main themes around the central
image are like the chapter headings of
a book. !
With a Mind Map on “My Holiday” one
of the themes could be ‘TRANSPORT’.!
!
• This word is printed in CAPITALS!
• Place on a line of the same length,
one word per line!
• The central lines are thick, curved
and organic ie like your arm joining
your body, or the branch of a tree to
the trunk!
• Connect directly to the central!
image
HOW WHY
Zeopard.com
The main themes, connected to the central image
on the main branches, allow their relative
importance to be seen. !
!
• One word per line is to catch Key Words only !
• Printing (versus cursive writing) allows the brain
to photograph the image and thus gives easier
reading and more immediate recall !
• Word length = line length. An extra line
disconnects thoughts, whereas the same length
accentuates the connection!
• Curved lines give visual rhythm and variety and
so are easier to remember, more pleasant to do,
and less boring! Thicker central lines show
importance.!
• Connected to the image because the brain
works by association – not by separated
disconnected lists
@JennieVickers
55. HOW TO MAIN BRANCHES
As practice for drawing main branches:
Draw two more main theme branches on
the right side and put words onto the lines
words connecting to the central image you
have drawn for the Mind Map about “My
Holiday”:!
!
!
!
- DESTINATION?!
!
- PACE?!
!
Zeopard.com
@JennieVickers
56. Add other main theme branches, by
arranging other ‘chapter headings’. !
Remember to PRINT the word!
and make it fit the line.
!
!
So all your main themes stand out
clearly, and can trigger your
subsequent connecting thoughts.
HOW
WHY
Zeopard.com
@JennieVickers
57. Start to add a second level of thought.
These words or images are linked to the
main branch that triggered them. !
Remember, as before:!
• Lines connect but are thinner!
• Words printed but may be lower case
Your initial words and images stimulate associations.
Attach them to whatever word or image triggers
them. Allow the ‘random’ movement of your
thoughts, you do not have to ‘finish’ one branch
before moving on. !
!
• Connected lines create relationships and a
structure. They also demonstrate the level of
importance, as from a branch to a twig. !
• The size and style of the letters provide
additional data about their importance and
meaning.
Zeopard.com
HOW WHY
@JennieVickers
58. Add a third or fourth level of
data as thoughts come to you.!
Use images as much as you
can instead of, or in addition
to, the words.!
Allow your thoughts to come
freely, meaning you ‘jump
about’ the Mind Map as the
links and associations occur to
you.
Add some of your own branches, words
and images to this Mind Map.
Your brain is like a multi-handed ball
catcher. The Mind Map allows you to
catch whatever ‘thought ball’ is thrown by
your brain.
Zeopard.com
HOW WHY
@JennieVickers
59. ADDING MORE BRANCHES
Zeopard.com
Draw further main branches:!
-ACCOMMODATION!
-MONEY!
-ACTIVITY!
and now add some sub
branches and even sub sub
branches onto those new
main branches !
Remember the rules.
@JennieVickers
60. Add a new dimension to your Mind
Maps. Boxes add depth around the
word or image.
To make some important points stand
out. !
!
The outlines will create unique shapes,
such as those you find in clouds, and will
aid your memory. !
• They can also show connection
between branches by using the same
colour outline !
• These provide immediate visual
linking. They can also encourage
follow-up and remind you of action
you need to take.
Sometimes enclose branches of a Mind
Map with outlines in colour. !
• Enclose the shape of the branch!
• Use different colours and styles!
• Add arrows and codes between !
• Information to show the connection!
Zeopard.com
HOW WHY
@JennieVickers
NOW ADD PICTURES ONTO BRANCHES OR NEAR BRANCHES
61. Make each Mind Map a little more
!
!
!
!
!
Have fun! Add a little humour,
exaggeration or absurdity wherever you
can.
Your eye / brain will be attracted to your
Mind Map.!
It will be easier to remember.!
It will be more attractive both to you
and others. !
!
Your brain will delight in getting the maximum
enjoyment from this process. Your brain will
then learn faster and recall more effectively. !
!
Planning becomes!
more enjoyable.
artistic
colourfulbeautiful
imaginative
dimensional
Zeopard.com
HOW WHY
@JennieVickers
62. Finish off your first Mind Map with:
• Colour
• Humour
• Dimension
• Imagination
Zeopard.com
FINISHING YOUR FIRST MAP
@JennieVickers
63. Zeopard.com
@JennieVickers
!
!
!
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest.!
!
!
Rudyard Kipling
I KEEP SIX HONEST…
65. Zeopard.com
@JennieVickers
Using a Mind Map to interview a new client
Instructions:
Grab the template at the back of the slides. Working with one
person near you, decide quickly who is client and who is advisor
and conduct a 3 minute interview.
66. Zeopard.com
@JennieVickers
Using a Mind Map to interview a new client
Instructions cont.:
Advisor is going to ask questions guided by the six honest men
and client is going to share with them an item off their bucket
list.
Catch the answers using keywords only on the map template,
using colour if you have it and add some images.