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[object Object],[object Object],[object Object],[object Object],[object Object],Well, according to Ray Kurzweil
How many of the 90’s Australian Superbrands are in the top 100 AU websites?
= 6 Maybe we need to think differently about digital?
Base: Australians Online
It’s time the imbalance rebalanced
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[object Object],[object Object],[object Object],[object Object],[object Object],Australian Digital Services Industry A$17.9Bn Total Digital Marketing Spend A$4.5Bn Online Advertising A$1.5Bn
AUS$17.9 Billion  spent on Digital Services in 2008 Key Findings For Digital Services
14.3%  of enterprise expenditure on Digital Services
40%  of customers engaged through Digital Services
25%  of customer expenditure tied to Digital Services
77%  of DSI respondents from companies > 1000 people
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Tools to get you started
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Your friends … on Amazon?
And why not across portals? Jen @ Work  just  commented  on  NSW 'Little Pinkie' road ad a big success   Emily  just read  Lindsay Lohan 'has blown fortune'   Cherie  is now friends with  Shelley Jen @ Work  recently read  NSW 'Little Pinkie' road ad a big success   kate beddoe  recently voted in  Passion Pulse Julie  shopped for a  new fridge Julie  shopped for a  washing machine Emily  read  E! Online Chris Noone   watched this trailer  Hot Rod Footprints   Where have yours friends been on ninemsn?
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[object Object],[object Object],[object Object],[object Object],[object Object],Our belief is that marketing and product have converged. The consumer doesn't separate the marketing experience from the product experience. Ajaz Ahmed, CEO AKQA
 
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It will make us stronger, it will make us more relevant it will make the brave, very successful

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"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 

Predictions for Digital 2009 (Australia)

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  • 3. How many of the 90’s Australian Superbrands are in the top 100 AU websites?
  • 4. = 6 Maybe we need to think differently about digital?
  • 6. It’s time the imbalance rebalanced
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  • 10. AUS$17.9 Billion spent on Digital Services in 2008 Key Findings For Digital Services
  • 11. 14.3% of enterprise expenditure on Digital Services
  • 12. 40% of customers engaged through Digital Services
  • 13. 25% of customer expenditure tied to Digital Services
  • 14. 77% of DSI respondents from companies > 1000 people
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  • 19. Tools to get you started
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  • 21. Your friends … on Amazon?
  • 22. And why not across portals? Jen @ Work just commented on NSW 'Little Pinkie' road ad a big success Emily just read Lindsay Lohan 'has blown fortune' Cherie is now friends with Shelley Jen @ Work recently read NSW 'Little Pinkie' road ad a big success kate beddoe recently voted in Passion Pulse Julie shopped for a new fridge Julie shopped for a washing machine Emily read E! Online Chris Noone watched this trailer Hot Rod Footprints Where have yours friends been on ninemsn?
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  • 30. It will make us stronger, it will make us more relevant it will make the brave, very successful