Otto Group @ betahaus Coworking Conference 2011 Berlin, November 2011
Agenda <ul><li>What is the Otto Group? </li></ul><ul><li>Why does the Otto Group collaborate with a coworking space? </li>...
What is the Otto Group? <ul><li>The Otto Group is a  worldwide-operating retail and services group  with 123  companies of...
What is the Otto Group? <ul><li>The Otto Group is currently active in three segments: </li></ul><ul><ul><li>Multichannel R...
What is the Otto Group?
What is the Otto Group? 2009/10 2010/11 10.1 bn 11.4 bn +12.6% Consolidated revenue in bn Euro
Why does the Otto Group collaborate with a coworking space? <ul><li>Facing a lack of specialized workforce </li></ul><ul><...
Why does the Otto Group collaborate with a coworking space?
And how exactly does this work? <ul><li>We have just started… </li></ul><ul><li>… having strategy and innovation workshops...
What  do coworkers and coworking spaces need to collaborate with the „big fish“? <ul><li>Some rules, that might seem a bit...
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Otto group @ betahaus ecc

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  • Otto group @ betahaus ecc

    1. 1. Otto Group @ betahaus Coworking Conference 2011 Berlin, November 2011
    2. 2. Agenda <ul><li>What is the Otto Group? </li></ul><ul><li>Why does the Otto Group collaborate with a coworking space? </li></ul><ul><li>And how exactly does this work? </li></ul><ul><li>What do coworkers and coworking spaces need to collaborate with the „big fish“? </li></ul>
    3. 3. What is the Otto Group? <ul><li>The Otto Group is a worldwide-operating retail and services group with 123 companies of primary significance in 20 countries. </li></ul>
    4. 4. What is the Otto Group? <ul><li>The Otto Group is currently active in three segments: </li></ul><ul><ul><li>Multichannel Retail – with catalogue business, e-commerce and over-the-counter retail. </li></ul></ul><ul><ul><li>Financial Services – providing retail-related financial services across the value-added chain. </li></ul></ul><ul><ul><li>Services – covering the entire portfolio of retail services across the value-added chain as well as travel services. </li></ul></ul>
    5. 5. What is the Otto Group?
    6. 6. What is the Otto Group? 2009/10 2010/11 10.1 bn 11.4 bn +12.6% Consolidated revenue in bn Euro
    7. 7. Why does the Otto Group collaborate with a coworking space? <ul><li>Facing a lack of specialized workforce </li></ul><ul><li>Freelancing or working in start-ups has become a good alternative for many people we would love to employ </li></ul><ul><li>It would be arrogant to think that innovation can or should only come from inside a company – we need the crowd </li></ul><ul><li>Coworking spaces are home to the first adapters of trends – who wants to understand which direction our markets develop, just go there </li></ul><ul><li>Using coworking spaces makes it easy to get used to the „Trial and Error“-idea and test tools, work environments etc. without heavy investment in the beginning </li></ul><ul><li>Working in a coworking space is a great incentive for our employees </li></ul>
    8. 8. Why does the Otto Group collaborate with a coworking space?
    9. 9. And how exactly does this work? <ul><li>We have just started… </li></ul><ul><li>… having strategy and innovation workshops for different business units </li></ul><ul><li>… sending project teams </li></ul><ul><li>… funding events and starting the conversation </li></ul><ul><li>What might be the next steps… </li></ul><ul><li>… expand exchange, e.g, by inviting coworkers to our headquarter </li></ul><ul><li>… reducing bureaucracy – internally and at the interface </li></ul><ul><li>… maybe start our own coworking space – together with our partners, of course! </li></ul>
    10. 10. What do coworkers and coworking spaces need to collaborate with the „big fish“? <ul><li>Some rules, that might seem a bit too generic and simple – but from my experience, they aren‘t! </li></ul><ul><li>Be clear. </li></ul><ul><li>Be reliable. </li></ul><ul><li>Be honest. </li></ul><ul><li>Be agency. </li></ul><ul><li>Don’t be too expensive. Don’t be cheap. </li></ul>
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