Otto group @ betahaus ecc
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Otto group @ betahaus ecc

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Otto group @ betahaus ecc Otto group @ betahaus ecc Presentation Transcript

  • Otto Group @ betahaus Coworking Conference 2011 Berlin, November 2011
  • Agenda
    • What is the Otto Group?
    • Why does the Otto Group collaborate with a coworking space?
    • And how exactly does this work?
    • What do coworkers and coworking spaces need to collaborate with the „big fish“?
  • What is the Otto Group?
    • The Otto Group is a worldwide-operating retail and services group with 123 companies of primary significance in 20 countries.
  • What is the Otto Group?
    • The Otto Group is currently active in three segments:
      • Multichannel Retail – with catalogue business, e-commerce and over-the-counter retail.
      • Financial Services – providing retail-related financial services across the value-added chain.
      • Services – covering the entire portfolio of retail services across the value-added chain as well as travel services.
  • What is the Otto Group?
  • What is the Otto Group? 2009/10 2010/11 10.1 bn 11.4 bn +12.6% Consolidated revenue in bn Euro
  • Why does the Otto Group collaborate with a coworking space?
    • Facing a lack of specialized workforce
    • Freelancing or working in start-ups has become a good alternative for many people we would love to employ
    • It would be arrogant to think that innovation can or should only come from inside a company – we need the crowd
    • Coworking spaces are home to the first adapters of trends – who wants to understand which direction our markets develop, just go there
    • Using coworking spaces makes it easy to get used to the „Trial and Error“-idea and test tools, work environments etc. without heavy investment in the beginning
    • Working in a coworking space is a great incentive for our employees
  • Why does the Otto Group collaborate with a coworking space?
  • And how exactly does this work?
    • We have just started…
    • … having strategy and innovation workshops for different business units
    • … sending project teams
    • … funding events and starting the conversation
    • What might be the next steps…
    • … expand exchange, e.g, by inviting coworkers to our headquarter
    • … reducing bureaucracy – internally and at the interface
    • … maybe start our own coworking space – together with our partners, of course!
  • What do coworkers and coworking spaces need to collaborate with the „big fish“?
    • Some rules, that might seem a bit too generic and simple – but from my experience, they aren‘t!
    • Be clear.
    • Be reliable.
    • Be honest.
    • Be agency.
    • Don’t be too expensive. Don’t be cheap.