03 carolyn b. ockels independent workforce ec crev


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  • Chart source: International Monetary Fund 2009
  • Chart source: US Department of Health and Human Services, 2009
  • Chart source: Coca Cola website. 2020 Vision project, November 2009
  • Chart source: Cisco
  • Chart source: Cisco
  • 03 carolyn b. ockels independent workforce ec crev

    1. 1. The State of Independents Carolyn Ockels: Managing Partner Steve King: Partner
    2. 2. Independent Worker Study Background and Methodology <ul><li>Emergent Research worked with MBO Partners & Rockbridge Associates to: </li></ul><ul><li>Conduct a study to: </li></ul><ul><ul><li>Determine the number of independent workers in the U.S. </li></ul></ul><ul><ul><li>Understand their motivations for working independently </li></ul></ul><ul><ul><li>Profile the independent workforce, including their businesses/roles, industries, geography, demographics </li></ul></ul><ul><li>Two surveys were conducted: </li></ul><ul><ul><li>1,144 screening surveys with residents of the U.S. of which the results were used to size the independent workforce (margin of error: +/-3%) </li></ul></ul><ul><ul><li>601 surveys with independent workers to profile their motivations and characteristics (margin of error: +/-4%) </li></ul></ul><ul><ul><li>Data was weighted to reflect the demographics of the U.S. </li></ul></ul><ul><li>Additionally, independent workers were profiled for more qualitative understanding of the independent’s mindset and motivations </li></ul><ul><li>Secondary research on global trends for independent workforce to understand how U.S. findings compare with global paradigm </li></ul>
    3. 3. Independent Workforce Large and Growing in the EU and U.S. <ul><li>The EU has 32 million self-employed </li></ul><ul><ul><li>23 million freelancers </li></ul></ul><ul><li>The U.S. has 30-35 million independent workers </li></ul><ul><ul><li>16 million work 15+ hours per week as independents </li></ul></ul><ul><li>Trends driving growth of independent workforce are similar for U.S and Europe </li></ul>% of companies Source: Manpower U.S EU Use Contingents 55% 33% Consider Strategic 50% 23%
    4. 4. There are 16 Million Independent Workers in the U.S. <ul><li>Our Definition: </li></ul><ul><ul><li>Ages 21+ </li></ul></ul><ul><ul><li>Work 15+ hours a week </li></ul></ul><ul><li>Independent Job Status: </li></ul><ul><ul><li>Freelancer </li></ul></ul><ul><ul><li>Contractor </li></ul></ul><ul><ul><li>Temp </li></ul></ul><ul><ul><li>Fixed Term Contract </li></ul></ul><ul><ul><li>On-call </li></ul></ul><ul><ul><li>Self-Employed </li></ul></ul>Expert Workers Workers 70% 11,164,785 30% 4,762,155
    5. 5. Most Independent Workers Choose Independence
    6. 6. Why Do Independent Workers Like Being Independent?
    7. 7. Independent Workers are Satisfied With Their Work <ul><li>. </li></ul>
    8. 8. 75% of Independent Workers Plan to Stay Independent
    9. 9. With Independence Comes Responsibility and Challenges
    10. 10. 28 Million Americans Anticipate Becoming Independent (over the next 24 months)
    11. 11. Our Forecast: Over 20 Million U.S. Independent Workers in 2013 <ul><li>The Global Shift to Independent Work is Structural </li></ul><ul><ul><li>Companies want and need: </li></ul></ul><ul><ul><ul><li>Workforce flexibility </li></ul></ul></ul><ul><ul><ul><li>Lower costs </li></ul></ul></ul><ul><ul><li>Lack of satisfaction with traditional jobs </li></ul></ul><ul><ul><li>It’s cheaper and easier to become independent </li></ul></ul><ul><ul><li>Demographic and social shifts </li></ul></ul><ul><ul><ul><li>Aging boomers, Gen Y, women, unretirement, work/life balance, localism, multi-generational housing, flexibility … </li></ul></ul></ul>
    12. 12. What This Means for Coworking <ul><li>Increased demand for flexible workplaces </li></ul><ul><li>Coworking sites can solve challenges faced by independents by providing: </li></ul><ul><ul><li>Business infrastructure </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Social environment </li></ul></ul><ul><ul><li>Business Networking & Collaboration </li></ul></ul>