2. “The best way to predict
the future is to create it “
Peter Drucker
3. Our Vision
Truly focused on changing financial services
Osmosis aims to make Belgium, Europe and even the universe, the best place
for customers to do their financial transactions. Financial services which are
more transparent, simple and delivering intensified customer value. This can
range from changing the way you pay for a sandwich to accelerating the
mortgage loan process by developing a decentralized platform for collaterals.
4. Our Vision
No buzz words, but blitz action
There are plenty of amazing ideas. Innovation, however, is amplified by a mix of
scarce resources, outsider perspectives and a guerrilla styled way of doing
things. Osmosis broadcasts such an environment, so ideas can grow to
solutions that have a meaningful impact. We are not the next accelerator nor
incubator of any sorts. Consider us as those guys that have the correct soldiers
and craftsmen to build the fitted Trojan horse ready for a siege. For this, we will
combine our expertise in the financial services and tech landscape market
together with guerrilla go-2-market strategies. We are not big, we are cunning.
We might think strategically, but love to make our hands dirty even more..
5. “We are what we
repeatedly do.
Excellence, then, is not an
act, but a habit"
Aristotle
6. Venture Studio
FranchiseStory
Writers
Director
Casting
team
Production
Distribution
Camera
crew
Financing
Growing from Story to Franchise…
With a film, you first have someone that has or creates a story. Afterward, it’s the studio that has
everything one needs to transform the film into a successful franchise. The studio has the production,
marketing, advertising, publicity capacity to make it work. It’s a very hands-on process where multiple
projects can be going on at each stage in the pipeline at once.
A venture studio is a new approach to building start-‐
ups that borrows from how Hollywood produces
movies.
7. Venture Studio
Company
€
Build
Measure Learn
Build
Measure Learn
Build
Measure Learn
Build
Measure Learn
Concept
Cut-off point
Our Venture Studio builds and shapes companies from
concept stage through commercialization.
Hacking for a market
We are using lean startup
methodologies to hack the market
for growth. Testing initial
hypothesis and looking for the
correct product-market fit.
Scaling to a company
If our initial tests have proven throw
we scale for growth. The concept
might be ready to stand on its own
legs and becomes a separate legal
entity. Ready to spread its wings.
8. Venture Studio
What this means for anyone
with a great idea or
concept…
What that means for anyone
who wants to learn building a
company…
We can tell you a lot about failure and
success. This ranges from what we see
in the market, to how we approach
things. We are not a consultancy, nor
will we deliver tailored advise. We do
love to share our learnings and see
how you can apply those for the
better.
You want to change financial services?
You or your organization has some
great ideas, but you lack the
capabilities in terms of people,
processes and technologies to test it?
You dreamt your worst nightmare and
want to invest in it? We help you to
build, measure and learn what could
be your next leading product or
service offering. We offer the people
that will challenge the *** out of the
idea, test the hypothesis and build the
solution with or for you.
Our Venture Studio can serve as a catalyst for your
ideas, concepts or learning requirements. Whoever you
are…
9. Venture Studio
Direct mortgage
loans broker
Transparent online
investment analyst
ZERO fte BO
If you are a Belgian
resident. How many times
did you invest into getting
the right interest rate? Also,
how did this process make
you feel?
In a digital age, this ancient
carpet market negotiation
process makes no sense.
We want to offer the right
price directly for your
needs.
What if we would pitch in
some additional
functionalities? To cover
the full blown house
purchasing experience?
How can you turn Belgians
from risk averse savers into
investors? How do you
ensure they transparent
returns?
Banks have tried to tap into
this by offering all sorts of
low barrier investment
products. However, our
desk research has shown
that this remains not
transparent for a large part
of their customer base.
What if we could simplify
this? Offer steady return on
a transparent yet easy way,
easily explained?
Which tech company,
FinTech or traditional bank
will win the fight over the
customer? Nobody knows.
What we do know is that
large financial service
institutions are hamstrung
by legacy back-office
processes and systems in
order to offer support to
clients, regulators and third
parties.
What if this could be fully
outsourced? To a partner
that did have the chance to
start from a green slate.
Just plug into the API and
ZERO fte BO makes it
happen.
Ideas we are currently exploring…
10. “Find a group of people
who challenge and inspire
you, and spend a lot of
time with them, and it will
change your life..“
Amy Poehler
11. Team
Company
Builders
Growth
HackersEngineers
Osmosis eco-‐systemCompany builders
The architects of the
enterprise. They
build the concepts
into the real
companies.
Coordinate and tap
into the eco-system if
needed.
Additional support in
terms of capital and
partnering
organisations. This
can range from legal
support to venture
capital.
One guerilla team that makes it work
Engineers
Our real builders,
true technologists
that make the digital
solutions that back
our ventures slick,
usable and state-of-
the-art.
Growth Hackers
Knights of the
product-market fit.
They ensure that the
market finds us and
we find the right
market.
12. “We don’t want to come to work to build a wall, we
want to come to work to build a cathedral“
Simon Sinek
13. Founding
Team
Geert
Van Kerckhoven
Jori
Clijmans
Len
Adriaenssens
Geert has 8+ years of
experience in Financial
Services working as a
management consultant as
well as a jack-of-all trades
within Financial
Technology. He’s extremely
passionate about creating
impact full innovation,
forgotten automobiles and
house music. Known for his
extreme optimism and
perseverance. He doesn’t
like cheese nor buzzwords.
Talk to him about: An
unsolvable problem,
impact of automation and
blockchain on the
workforce, the future of
football clubs in Antwerp.
Jori has 9+ years of
experience in
organizational
transformations and digital
solutions delivery, both in
corporates and start-ups.
He loves pragmatism, logic
and agile ways of working,
applied both professionally
as while cooking. Each
conversation you will hear
him say at least once “so
now concretely?”. As a
foodie, he is always willing
to check out the newest
restaurant, or compensate
for the food calories during
a game of tennis.
Although Len is the rooky
of the three, he has build
up an enormous know-how
about Financial Services as
a management consultant.
Beside his work as a
consultant Len's passion
for the financial world is
underscored by the fact
that Len has taken up the
role of CFO of a non-profit
organisation in his leisure
time. Len is an easy to get
along with, conversable guy
who is always into a chat
when you bump into him.
In particular when you
think you may have found
an egg of Colombus Len
might get lost in the
conversation and end up
talking for hours.