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Is Social Media Bullshit?

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Jay Neely
Jay Neely

Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.

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Is Social Media Bullshit?
Why the “bullshit” belief? Bullshit. Bullshit. Wtf?
What we've heard... What they want to hear about... ,[object Object],[object Object],[object Object],The Bottom Line
[object Object]
[object Object]
[object Object],What do we do if we want to beat “bullshit”?
Back to basics, not benefits. (and not yet best practices) What are the problems a social media strategy solves?
Your customers have a better communications platform than you do.
Without a presence, you can only react, not respond.
Bring it back to the bottom line. 1. Metrics 2. Measure 3. Make it clear Increasing profits -or- Saving costs How does social media do this?
It's all about Branding. Increasing sales != Making sales ,[object Object],[object Object],[object Object]
Saving costs ~ creating value Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features
Branding Before vs Branding Now
It's not Bullshit , it's Branding , and that is/adds to the Bottom line .
I'm Jay Neely. http://socialstrategist.com

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Is Social Media Bullshit?

  • 1. Is Social Media Bullshit?
  • 2. Why the “bullshit” belief? Bullshit. Bullshit. Wtf?
  • 3.
  • 4.
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  • 6.
  • 7. Back to basics, not benefits. (and not yet best practices) What are the problems a social media strategy solves?
  • 8. Your customers have a better communications platform than you do.
  • 9. Without a presence, you can only react, not respond.
  • 10. Bring it back to the bottom line. 1. Metrics 2. Measure 3. Make it clear Increasing profits -or- Saving costs How does social media do this?
  • 11.
  • 12. Saving costs ~ creating value Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features
  • 13. Branding Before vs Branding Now
  • 14. It's not Bullshit , it's Branding , and that is/adds to the Bottom line .
  • 15. I'm Jay Neely. http://socialstrategist.com