Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Is Social Media Bullshit?
Why the “bullshit” belief? Bullshit. Bullshit. Wtf?
What we've heard... What they want to hear about... <ul><li>Success stories </li></ul><ul><li>Extraordinary moments </li><...
<ul><li>It sounds like hype. </li></ul>
<ul><li>Metrics with no relevance. </li></ul>
<ul><li>A bunch of special use cases. </li></ul>What do we do  if we want to beat “bullshit”?
Back to basics, not benefits. (and not yet best practices) What are the problems  a social media strategy solves?
Your customers have a better  communications platform than you do.
Without a presence, you can only react, not respond.
Bring it back to the bottom line. 1. Metrics 2. Measure 3. Make it clear Increasing profits  -or- Saving costs How does so...
It's all about  Branding. Increasing sales != Making sales <ul><li>Conversion rates </li></ul><ul><li>Retention rates </li...
Saving costs ~ creating value Customers will... Giving you free... Test features & give feedback  QA Help other customers ...
Branding Before vs Branding Now
It's not  Bullshit , it's  Branding , and that is/adds to the  Bottom line .
I'm Jay Neely. http://socialstrategist.com
Upcoming SlideShare
Loading in …5
×

24

Share

Download to read offline

Is Social Media Bullshit?

Download to read offline

Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.

Related Books

Free with a 30 day trial from Scribd

See all

Is Social Media Bullshit?

  1. Is Social Media Bullshit?
  2. Why the “bullshit” belief? Bullshit. Bullshit. Wtf?
  3. What we've heard... What they want to hear about... <ul><li>Success stories </li></ul><ul><li>Extraordinary moments </li></ul><ul><li>Ingenious marketing tactics </li></ul>The Bottom Line
  4. <ul><li>It sounds like hype. </li></ul>
  5. <ul><li>Metrics with no relevance. </li></ul>
  6. <ul><li>A bunch of special use cases. </li></ul>What do we do if we want to beat “bullshit”?
  7. Back to basics, not benefits. (and not yet best practices) What are the problems a social media strategy solves?
  8. Your customers have a better communications platform than you do.
  9. Without a presence, you can only react, not respond.
  10. Bring it back to the bottom line. 1. Metrics 2. Measure 3. Make it clear Increasing profits -or- Saving costs How does social media do this?
  11. It's all about Branding. Increasing sales != Making sales <ul><li>Conversion rates </li></ul><ul><li>Retention rates </li></ul><ul><li>Referral rates </li></ul>
  12. Saving costs ~ creating value Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features
  13. Branding Before vs Branding Now
  14. It's not Bullshit , it's Branding , and that is/adds to the Bottom line .
  15. I'm Jay Neely. http://socialstrategist.com
  • manubv

    Mar. 31, 2013
  • eprenen

    Mar. 31, 2013
  • infonomada

    Jul. 20, 2010
  • JakeStrong

    Dec. 29, 2009
  • ethority1

    Sep. 20, 2009
  • dangerfunker

    Mar. 10, 2009
  • thatdamnredhead

    Mar. 2, 2009
  • sudhag

    Feb. 25, 2009
  • mistabrown

    Feb. 24, 2009
  • ElSensei

    Feb. 24, 2009
  • nealite

    Feb. 24, 2009
  • lldoolj2

    Feb. 23, 2009
  • zumio

    Feb. 20, 2009
  • tomsays

    Feb. 20, 2009
  • lamrock

    Feb. 19, 2009
  • fseixas

    Feb. 19, 2009
  • kluskiewicz

    Feb. 19, 2009
  • Felsenberg

    Feb. 19, 2009
  • tgriffin

    Feb. 19, 2009
  • jboutelle

    Feb. 19, 2009

Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.

Views

Total views

13,433

On Slideshare

0

From embeds

0

Number of embeds

2,013

Actions

Downloads

137

Shares

0

Comments

0

Likes

24

×