“The Art of a Logo Makeover Using CorelDRAW.” These strategies could be used in any professional graphics software program. Makeover doesn't necessarily mean a complete change. These are some of my favorite, simple design techniques you could use to add some visual value to a client's boring, stale or dated logo. Helping your client's fall in love with their logo again is a great path to more sales. This session was originally presented in 2011 at the Imprinted Sportswear Shows and in 2012 at the Advertising Specialty Institute Shows.

1. The Art of the Logo Makeover using
CorelDRAW
...increase your sales by reviving your clients logo
using some of my favorite techniques
Take the 60 day challenge - I dare you!
Jay Busselle, Trainer

2. 1. Athletic Tai ls
2. Contours
3. Envelopes & Arches
4. Perspective
5. Fountain Fi l ls
6. Power Cl ipping
7. Distressed Effects
8. Custom Patterns
9. Combine them al l
10. Don’t forget the Virtual Sample
POPULAR TECHNIQUESPOPULAR TECHNIQUES

3. Athletic Tails
good better best
Digital Ar
this is
often
called
the tail

4. Weld & Trim
Welcome
Welcome

5. Contours
(NOT OUTLINES)
WOW
a

6. Envelopes

7. Perspective

8. Fills
WOWWOW fountain fill
pattern fill
texture fill

9. PowerClip

10. Distress / Weathered

11. Custom Patterns & Powerclip

12. Virtual Samples & Professional Presentations
Inside Contour
Custom
Pattern
Power Clip
Add Perspective
Power Clip
Texture Fill
Outside Contour
Virtual
Sample