1. Hello
I’m John and this is your team
Delivering creative solutions for commercial challenges

2. BriefProject CAL
Create a suitable brand name for STAR
Commerical Academy’s new Academy.
The name will be, easily recognisable
and assoicated with the current brand.
The name should be easy and quick to
use and have a connecion to the curent
brand od STAR.

3. Approach
Project CAL
Sleek, Bold and Recognizable:
“speak for itself”
Champion Academy Learning , the
brand name abbrevation CAL.
Makes the brand memorable and easily
recognizable
Do let the brand name speak for itself .

4. Start here..
Remember..
You are already a brand.
I have seen your brand before, but I haven’t seen
your new extension and I am relying your brand
to tell me what it is.
.
“speak for itself”
Project CAL

5. CHAMPIO NS ACADEMY
L E A R N I N
GCHAMPIO
NS ACADEMY
L E A R N I N
G
CHAMP
I
O
N S A C A D E
M
Y
L E A R N I N
G

6. CHAMPIONS
NETWORK ACADEMY
CHAMPIONS
LEARNINGACADEMY

11. Next steps?
Project CAL
Feedback...
Let us know your views and opinions,
ask questions, this is your brand exten-
sion.
Let’s be single minded in our direction
and get everyone on board at the
beginning.

12. Contact:
John Graham FCSD
Managing Director
Mobile: +44 (0) 7831 859 672
Email: john@adcreative.co.uk
adcreative.co.uk
Partner offices in:
Norway
www.addekor.no
Singapore
www.dpcdesign.com
John Graham FCSD
Creativepool
Google+
Pinterest
ADCreative London
@johnadcreative
Delivering creative solutions for commercial challenges