5 linkedin tips to improve your linkedin profile

2. Tip 1 Protect your Privacy
LinkedIn has changed its rules.
LinkedIn now has the right to use your name
and photo in social advertising -without any
warning.
Unless you opt out. Here’s how

3. Step 1
1. Go to your account
2. Click on your name
in the right hand
corner
3. Select settings
4. Select Account in
the lower left hand
corner

4. Step 2
• Select Manage Social
Advertising
• DESELECT the tick box -
LinkedIn may use my
name & photo in social
advertising
• Save

5. Tip 2 Don’t Spam Your Network
• When you make changes to your profile, all the
members in your network receive an update.
• Turn off this setting when you are refreshing your
profile or experimenting with different phrases or
key words.
• When you temporarily turn off your Broadcast
settings, you make your changes and only
update your network when you are ready to
reveal the finished product.

6. Step 1
1. Click on your Profile
2. Click on Settings
3. Turn off Broadcast
Settings
4. Make your changes
5. Turn on your
broadcast settings

7. Tip 3 Don’t Hide- Use Keywords
• Use keywords in the headline and also in your
summary, specialties and job titles. That helps
people find you in searches
• A keyword is a term relevant for your industry
or sector
• During your job search change keywords to
emphasise different strengths

8. Tip 4 Customize your public profile URL
• Change your personal URL from the
gobbledygook LinkedIn uses and you will look
like a LinkedIn pro
• People who still use the default URL mark
themselves out as novices.

9. Step 1
1. Select your profile
from the profile tab
2. Click edit next to your
public profile.
3. You can then
customise your public
profile URL

10. Step 2
1. Change your profile
URL
2. Change how you
appear when people
search for you
3. View your current
profile and check how
it looks

11. Tip 5 Customise Your Website Listing
• When you list your websites, do not leave the
default “Company Website” as the
hyperlinked text
• Choose “other” and write the name or your
website
• Your company name is a keyword can help
people find you
• This also makes you look more professional

12. Step 1
• Select your profile from
the profile tab
• Click edit next to your
public profile.
• You can then customise
your website or Twitter
account

13. Contact us
Jane Leonard
@really_useful
Jane@reallyusefultraininganddevelopment.ie