FRONT COVER IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? I added the date and issue number as it is something My masthead is easily readable essential to any magazine. This allows readers to whilst keeping within the theme of remain update and also look specifically at this the 1960s Mod and 1990s Britpop magazine if required in the future. Both of these are also The border of my front scenes. This allows readers to added to the contents page. In addition to this I also cover adds a professional Firstly, my main image is in associate this font with the said added the magazines website address, allowing for look, whilst adding an direct mode of address, genres and subcultures and in readers to stay up to date with the latest news and overall frame to the appealing directly to the reader particular, uniquely with my information as well as the magazines history and images and texts. and focusing their attention magazine. information. Secondly, the border is solely to the image and then red as not only does it link subsequently the surrounding in with the masthead, text. This coincides well with main story and other the fact the image is in the features, but will also centre of the page, allowing for appeal to any consumers text and other images to be browsing the selection of placed accordingly. magazines. Incentives entice the consumer into buying the The strapline is a secondary line magazine. This commonly underneath or above the can be done in a masthead. This is a basic message variety of ways, or motto of the magazine used as a such as free selling line to the consumer. Often posters (as relating directly to the ethos of the included on my genre or subculture, this further front cover), gives the reader something to competitions associate themselves and their My cover lines (included on my subculture with. For example the are all based on contents page) and strapline featured on my magazine the same text discount vouchers. focuses on the past traditions of the design and subcultures of Britpop and Mod, colour, whilst whilst indicating that there is still adjusting the and will be for a long time, people size depending with a passion for this scene. It on its appeal, also indicates that readers should giving my front take inspiration from previous cover a years. Underneath the subtitles I added a brief appealing professional description of the article featured, which gives the look. This adds reader further incite prior to reading the article. to the fact it These must be appealing along with the cover lines allows for easy as it is a major selling point. reading.
CONTENTS The images on my contents page are centred in order to give a column affect, resulting in an appealing look and easy I added the date and issue number as it is reading and navigation. This something essential to any magazine. This allows clearly sets the layout in a well readers to remain update and also look specifically organised manner, allowing at this magazine if required in the future. Both of for other information to be these are also added to the front cover. This logo adds consistent house placed either side. style to the magazine and in particular this page. Again, this allows for easy viewing for the reader. I further added a band index which allows the reader to easily identify if Continuing with the and what page a particular organised theme , this band is mentioned on. column (detailing the This is common in many page numbers articles music magazines and are on) is also structured further allows for easier and organised with the navigation of the magazine main focus being on as a whole for the reader. easy navigation and Also, note the consistent reading, whilst also being text style of the main titles. aesthetically appealing (the very ethos of the mod subculture). This is addressed by a vertical I added this self-made line running down the symbol as it keeps the side, along with simple house style from the but effective titling. cover, as previously stated. This add consistency and a more professional look. This symbol is featured Underneath the subtitles I on the front cover, here added a brief appealing and at the top of the description of the article contents page featured, which gives the reader further incite prior to reading the article.
DOUBLE PAGE Imagery is crucial on a double page article as it can be used in many varieties. The main image must beARTICLE title is bold, straight to the point and quite This appealing, interesting or inspirational for example, dramatic, giving the reader almost no option but to whilst also being practical to place text around. Here I look at the article. This is decisive as the key to any used the right hand side of the page solely for a clear good article and subsequently magazine, is to keep image of the artist and also the title. The image of the the reader interested. Furthermore, I applied this font figure of the artist is framed within the wall in the and text size to focus the reader firstly onto this background, and the wall to the right is effectively used point, then the subsequent article and photography. for a background to the text. I added this translucent frame to give the overall page a more professional look and allowing for easier reading. Furthermore, instead of the box being full colour I added a slight translucent effect to allow for the brickwork in the Continuing from background to still partly the contents page, show through. This gives this vertical line quite an urban, industrial keeps the feel, whilst still remaining consistency and easy to read. Lastly, this house style. This border and box clearly allows for readers defines the text from the to associate this rest of the image, layout specifically something which may have with this been difficult to distinguish magazine, even at if it hadnt have been just a glance of added. the article. This Pull Quote is use d to Here is the basic info of The text itself related heavily to my genre/subculture I draw attention to a dramatic, the page – the page aimed to appeal to. The article precisely talks about the interesting or important number and specific to this bands past, present and future, as well as other notable piece of text. While a reader page, who the article is bands from the genre, and lastly the bands fans and is skipping through the about. Again,. This is done audience. Throughout the article I retain the readers pages, they will see this in the same colours as all interest by asking questions the public wants to hear, as quote even at just a glance, titling throughout the well as language followers would be accustomed to. as a result drawing them to magazine, again adding the article and page, consistent house style. subsequently making them read the it.
HOUSE STYLE Throughout the magazine I aimed to keep a consistent house style associated with my subculture. In order to achieve I used many shapes, borders, images and symbols. Firstly, I chose a specific text for the name of my magazine; „My Generation‟. This was used on both the front cover, and contents page. this will allow for the magazine and font to be recognised with the magazine and genre in particular, even at a glance. Secondly, I created a remake of the symbol which is commonly associated with the „Mod‟ subculture. This was almost an addition to the text logo and again appeared on both the front cover and the contents page a number of times. Similar to the first point, this symbol will be associated with the scene and the magazine in particular. Furthermore, I predominantly used 3 set colours (red, white and blue) for the whole of the magazine. This gave a professional and appealing look, whilst also allowing for a recognisable theme, combining with the text and symbol. These colours were used on all pages in some form. On the contents and double page spread I used a blue vertical stripe which would appear on the vast majority of pages throughout the magazine. This combines well with the „Mod‟ subculture as it has a keen association with stripes, circles and symbols. This stripe added an overall more „Mod‟ look, whilst also adding a professional edge. This title text is repeatedly used to add a consistent feel and look to the pages, whilst also being a simple, easily readable font. Lastly, I used the appearance of a simple but effective red box to add titles and basic information to pages. This was done on the contents page and double page spread to further add a more professional yet still relating to my subculture‟s look. It also linked in with the earlier said 3 main colours I used.
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?My magazine is aimed at people of all ages (specifically young adults 16-21) who have an interest in the Mod and Britpop subcultures. I addressed this byusing a variety of related techniques and conventions. Mod roundel badge made Firstly, I used a specific range of colours – red, white and blue. This directly relates to both scenes with the commonly associated „Roundel‟ famous by being of the same colours as well as the often used „Union Jack‟ and the common links with patriotism. As a result, I combined these colours on allWho’s The the pages created in order for the audience to further relate the said colours to the subculture and ultimately the magazine. logo.Furthermore, I used specific fonts in order to relate to the overall „Mod‟ theme . This involved a 60s looking font for the title and logo, aswell as a more simple, smart and easily readable subtitle font which was also used in part on the contents page. This combines the mood ofthe 60s with the more practical yet stylish subtitle font. Lastly, the font used on the double pagedarticle is bold and basic, very much like the title; “THE HOPES OF A GENERATION”.This gives the readers something to aspire, relate and look up to.At the forefront 60s Modof Britpop, the associateGallagher d band,Brothers of The Who.Oasis. In addition , imagery used has a key part in relating specifically to the subculturesaimed at. Firstly, my front cover is a simple shot made effective by the brick background as well as the black and white affects, giving the style of a inner-city 60s-70s photo-shoot. Moreover, the person is in direct mode of address allowing for a direct link with the reader. Lastly, in all photos the person is dressed in Mod/Britpop style clothing,weather it be consisting of a parka, slim jeans and desert boots or a polo shirt and dark sunglasses - these combine to portray a well organised and easily recognisableMod look and feel, without feeling too staged or plastic. Readers will easily be able torelate to this specific look and feel, something not available with any other music magazine,not only as previously stated relating to the said scenes, but also creating a nichemarket. Steve Marriot of 60s Mod band the Small Faces.
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?The media institution that would be most interest in my magazine would be that of Dennis Publishing. This is due to a number of reasons.Opening in 1974, Dennis Publishing went from being a small , non profit, single office based business, into one of the worlds leadingproducers and circulators of magazines. Being well known for the creation of Kung-Fu monthly as a result of the Bruce Lee boom in the1970s, Dennis Publishing now revolutionises magazine production in traditional hardcopy, website version, mobile apps and even visualonline based magazines, with media products such as „Auto Express‟, „PC Pro‟, „Men‟s Fitness‟ and „Viz‟. With a turnover of £95 million, Ibelieve it would be an ideal publisher to develop my magazine. Not only would Dennis Publishing be able to use its expertise and experiencefor my hardcopy versions , but also online versions, mobile apps and websites could be created specifically for my magazine. Interestingly,Dennis Publishing does not currently own any music based magazine, therefore this would be a good addition to its company. Furthermore,Dennis Publishing runs over 30 media websites, allowing for added advertising on these sites. Lastly, Dennis Publishing posts 25 millionsubscription copies internationally alone every year. Within these subscriptions would be information on my product as well as DennisPublishing‟s over owned companies.
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT ANDWHY?Apart from my chosen media publisher (Dennis Publishing) there are also a number of publishers who produce other well knownmagazines. For example;- IPC Media - produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults, while their websites collectively reach over 20 million users every month. IPC divide their magazines into 3 main categories; Mens (IPC Inspire), Mass market women‟s (IPC Connect) and Upmarket women‟s (IPC Southbank).IPC Inspire comprises of men‟s leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.IPC Connect comprises of womens weeklies including Look, Now, Chat and Woman; TV entertainment brands including Whats on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.IPC Southbank comprises of luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.My magazine may suit this company, however as it already owns NME, it would be unlike they would want to own another similar musicmagazine.
Bauer Media is a division of the Bauer Media Group, Europe‟s largest privately owned publishing Group. The Group is aworldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is amulti-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio- widely recognised and rewarded as being industry innovators.Bauer Media offers a wide range of magazines in a number of categories;Women‟s – Heat, Closer, GRAZIA and others.Men‟s Entertainment – Empire, Kerrang!, Q and Mojo.Men‟s Lifestyle – FHM, Zoo and othersSport – Match!, Golf World, Today‟s Golfer, What Bike, RiDE and others.Motoring – Car, Classic Cars and others.There are also a number of other magazines and media, such as Magic TV and Radio and Smash Hits. My magazine wouldprobably not be suited to this company as it already owns a number of high profile music magazines.Hearst is a US based corporation who own a number of media products such as newspapers (San Francisco Chronicle, HoustonChronicle and others) , magazines (US versions of Cosmopolitan, ELLE and Good Housekeeping and others) and broadcasting(WCVB-TV, WMOR-TV and others). This company would not be suitable for my magazine as it is predominantly US basedwhereas my magazine appeals strongly to a more UK based audience. However, this may be a good option if I wanted to expandthe magazine into America.
Future PLC is an international special-interest media group that was founded in 1985 with one magazine, today they haveoperations in the UK, US and Australia creating over 180 special-interest publications, websites and events for peoplewho are passionate about their interests.Their best-selling magazines include T3, Total Film, Classic Rock, Guitar World, and Official Xbox Magazine.Future Media also control and maintain websites including GamesRadar.com, BikeRadar.com, TechRadar.com, MusicRadar.com, PhotoRadar.com and Cyclingnews.comFuture sells 3.2 million magazines each month - attracting more than 23 million unique visitors to their websites, whilst hosting 27 annual live events that attract hundreds of thousands of enthusiasts.Future Media are a good online Media group, however they are quite a small group in terms of selling hard copies. This iswhy my magazine may not be suitable as I am looking for a good balance between both. Furthermore, Future alreadysells a rock music magazine, (Classic Rock) as well as a Guitar magazine (Guitar World).
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?Unlike many magazines that cater for the demands of the wider public, my magazine is aimed at people with a specific interest,association and mind set of the Mod and Britpop subcultures. This is quite a niche market and as the magazine would be the only oneof its kind, it would have a monopoly on the market.Specifically, my magazine would be aimed at the youth of Britain (16-21), both working-class/lower middle-class males and femalesliving in urban areas. Similarly, people older may also have an interest in the magazine, especially if they were a part of the originalMod or Britpop scenes. This would lead to a very unique audience as Fathers and Sons or even Mothers and Daughters may read it!People who are outside of these subcultures may still read this magazine, especially if they have an interest in the bands featuredeven if they wouldn‟t say they belong to a particular scene of people. This could cover people who may not necessarily be a follower ofa specific magazine or subculture and instead flirt between a range of similar magazines such as My Generation (mine), Q, Mojo orNME.Here is a readership profile of my magazine, detailing who reads the magazine, their interests, traits, internet use and what they spendtheir income on.
HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE? Firstly, my magazine is named after a popular 60s song synonymous with the mod scene by British band, The Who. Immediately, followers ofthe subculture will be attracted to this magazine simply because of its title. The title could also relate to anyone as it is seen as „their‟ generation,thus engaging the reader. Furthermore, the „motto‟ of the magazine is „The future is in the past‟ – directly relating to years gone by of the Mod andBritpop scene, whilst also inferring that there is potential for a rival of these subcultures.In addition, as stated on a previous slide, the three main colours used were that of the often associated „Roundel‟, which was also used on themagazine on a number of occasions. These allowed for a professional looking magazine while at the same time being immediately appealing to thetarget audience.Moreover, the mise-en-scene used throughout the images gives an overall outlook that the audience can easily relate to. For example, the photo forthe double page article contains the person wearing a parka, slim jeans and desert boots – iconic with the Mod/Britpop look, and something that theaudience are also likely to be wearing. This links in with the cover page and the photo of the same artist. Here the person is in direct mode ofaddress, looking directly at the reader or possible reader, consequently making them feel involved and connected to the act andsubsequently the magazine. This is unique with both subcultures because it easy to distinguish as no-one else from any other scene dressessimilar. Similarly, the feature on the contents page of the band „The Draytones‟ also features mise-en-scene specific to the two scenes. Here aperson can be seen wearing a 60‟s style polo shirt along with sunglasses and a haircut commonly associated with Liam Gallagher of Britpop bandOasis. Along with the title of the magazine the other specific text to the audience comes on the double page spread. Here, the person the article isfocused on is quoted as saying; “Someone must take action” – this is appealing to the reader as it is almost a statement of things to come, a timefor people to look forward to and be apart of.Another notable inclusion to attract readers is that of „Free Posters‟. Competitions and Freebies always attract extra interest to the magazine asreaders know they are either getting something along with their magazine or have the chance to win something special.Lastly, on the front cover page it appeals directly to the „Mod‟ subculture as it states there‟s a specific article on the scene. Consequently, out ofeverything included this is arguably the most influential on the readers.
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OFCONSTRUCTING THIS PRODUCT?Throughout the construction of my magazine I used a variety of new techniques, programmes , internetservices and software to develop and publish my magazine. Firstly I used the basics of Photoshop to editphotos taken on digital cameras and texts, whilst combining this with InDesign which allowed me to developand publish the magazine itself. I found this quite interesting and easy to use, given that it was the first realtime I had used this software. However I did only use the more basics of each software, such as magic eraser,text, shapes and colour effects, but still I would like to think this added a professional, appealing andorganised feel. Apart from this software based programmes I also used internet services such as Blogger andSlideShare. These useful services allowed me to display my background information, work and ideas, easily,clearly and effectively.Furthermore, in the future I could work closely with my selected publisher (Dennis Publishing) who specialisein online media. This would result in online versions of the magazine being available as well as a specificwebsite designed to cater the readers and followers of my magazine. In addition to this, I would also set upFacebook and Twitter accounts for the magazine, whilst also having Blogs which could be run and maintainedby editors and writers involved in the magazine, allowing for readers to follower specific writers who they mayhave a preference over.
LOOKING BACK AT YOUR PRELIMINARY TASK (THE COLLEGE MAGAZINE), WHAT DOYOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO FULL PRODUCT?I believe I have learnt a lot since my college magazine, in particularly the development of skills on software such as Photoshop and InDesign, such ascolour shading, fading, text edit and other tools. Originally, my college magazine was quite basic and bare, however since then I believe Ive developedmy skills and understanding of what makes a good magazine and in particular a good music magazine.On the other hand, it certainly helped to be making a magazine that I had an interest in, instead of a basic college magazine . Furthermore, I think thequality and quantity of my photography has drastically improved, however this is only natural as prior I had never done any such photo-shoot.Another thing I have learnt is how to address and attract particular social groups and cultures, through selective use of language, imagery and layout.