3. 1. 2. 3. 4. 5. 6. 7. 8. 9. 11. 12. 13. 14. 15. Masthead Kicker Cover Line Secondary Lead Plug Graphic Feature Selling Line Banner Feature Article Photo Anchorage Flash Menu Strip Bar Code Date Line 10. Headline Web-links?
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9. Direct mode of address can appear ‘ in yer face’ , serious, warm… Indirect mode of address can be mysterious, lively, sombre… Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music. Enigma – what are they getting up to now?