2. • To implement a proactive, strategic visitor centric
approach towards Pondicherry by using films as a
medium of communication and placing the destination as
one of the favored destination in the viewers travel
itinerary.
3. Agenda:
• Travel to destination associated with films.
• Someone who is inspired by the film and travels to the
Film tourism destination becomes a film tourist.
• Positioning the destination as a product in films.
Destination
placement
• Film location as tourist locations
Film location as
tourist locations
4. Film Tourism:
A Scene from upcoming movie “LIFE OF
PI” shot in Pondicherry by award winning
director Ang lee.
A Scene shot in one of the
streets of the French colonies in
Pondicherry starring leading
stars of South Indian cinema.
5. Using Film for destination placement
Network Regularly with Indian & International Film offices
Initial market research
Analyse market opportunities
Team up with producers
Work with Partners
6. Marketing Elements:
Strong narrative
High visibility
Uplifting Tone
Wider Brands
Historical Locations
Role of Destination in story
7. Forming strategic alliances with Destination marketing organizations will
enhance the visibility of the destination used
8. An experience contest can create the curiosity and interest among
viewers to visit the destination.
10. Destination Activities
Before Release:
Making of Destination
Press
Website Location the film Testimonials
Movie Maps Conference
features guide book (Tourism From Cast
on site
Image) and crew
11. After Release:
Co operation
Location tour with
Special Film
with invited partners for
premiere
travel Media joint
promotions
