Why social media matters to business

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Presentation given during the Biznes To Rozmowy conference organized on October 6th, 2011 in Warsaw, Poland

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Why social media matters to business

  1. 1. Why social media matters to businessIvan HernandezStrategic Development Advisor / Grey Group
  2. 2. the world has changed
  3. 3. 350million
  4. 4. Joe Payne, CEO of Eloqua
  5. 5. $1,000,000
  6. 6. from masscommunications to masses ofcommunicators
  7. 7. from prime time to real time
  8. 8. we are connected at a level we have never been before
  9. 9. Word of “mouse”
  10. 10. Opportunity
  11. 11. Houston, we have a problem!Houston, we have a problem! Photo by Euclid vanderKroew
  12. 12. Social media is not about media
  13. 13. it is not about technologies
  14. 14. Social media is about social
  15. 15. it is about relationships
  16. 16. “Social media is the shift from abroadcast mechanism, one-to-many, toa many-to-many model, rooted inconversations between authors, peopleand peers.”Brian Solis, Altimeter Group
  17. 17. Social media is about social
  18. 18. Participating in social media …
  19. 19. … becoming a social business
  20. 20. Source: David Armano
  21. 21. “In order to see true business results,the social brand initiatives and socialbusiness planning need to be aligned.This requires a shift in thinkingbecause aligning external and internalinitiatives is not quite the norm forbusiness today.”Michael Brito, Edelman Digital
  22. 22. Participating in social media = social brand
  23. 23. Remarkable content
  24. 24. Interesting
  25. 25. Educates
  26. 26. Consistent
  27. 27. Entertaining Photo by Perrenque
  28. 28. “Social media at its core is aboutmaking whatever is you are doingas shareable and findable aspossible. That is what makes itsocial.”Mitch Joel, Twist Image
  29. 29. social media strategy
  30. 30. Mobile phone strategy?
  31. 31. Email strategy?
  32. 32. Business strategy
  33. 33. Clear business objectives
  34. 34. aware, single repeat,nothing advocates no action action enthusiast Source: Jay Baer
  35. 35. aware, single repeat,nothing advocates no action action enthusiast increase increase sales increase loyaltyawareness Source: Jay Baer
  36. 36. aware, single repeat,nothing advocates no action action enthusiast increase increase sales increase loyaltyawareness Source: Jay Baer
  37. 37. Becoming a social business
  38. 38. Source: David Armano
  39. 39. “The challenge is not how to get ’theCompany’ involved in social media,but one-at-the-time how can you getthe people who are eager to do it toengage.”David Meerman Scott, FreshspotMarketing LLC
  40. 40. Social Media Policy
  41. 41. Strong leadership
  42. 42. Trust and Confidence
  43. 43. Embracing “social” at all levels of the organization
  44. 44. Sales, PR, customer support, HR, business intelligence…
  45. 45. It is everybody’s job to “be social”
  46. 46. Social Brand (External) + Social Business (Internal)
  47. 47. Thank you!
  48. 48. Why social media matters to businessIvan HernandezStrategic Development Advisor / Grey Group

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