Presentation given during the Biznes To Rozmowy conference organized on October 6th, 2011 in Warsaw, Poland

2. Why social media matters to business
Ivan Hernandez
Strategic Development Advisor / Grey Group

3. the world has changed

6. 350
million

7. Joe Payne, CEO of Eloqua

9. $1,000,000

11. from mass
communications
to
masses of
communicators

12. from prime time
to
real time

14. we are connected at
a level we have
never been before

15. Word of “mouse”

16. Opportunity

17. Houston, we have a problem!
Houston, we have a problem!
Photo by Euclid vanderKroew

18. Social media is not about media

19. it is not about technologies

20. Social media is about social

21. it is about relationships

22. “Social media is the shift from a
broadcast mechanism, one-to-many, to
a many-to-many model, rooted in
conversations between authors, people
and peers.”
Brian Solis, Altimeter Group

23. Social media is about social

24. Participating in social media …

25. … becoming a social business

26. Source: David Armano

27. “In order to see true business results,
the social brand initiatives and social
business planning need to be aligned.
This requires a shift in thinking
because aligning external and internal
initiatives is not quite the norm for
business today.”
Michael Brito, Edelman Digital

28. Participating in social media = social brand

29. Remarkable content

30. Interesting

32. Educates

34. Consistent

36. Entertaining
Photo by Perrenque

38. “Social media at its core is about
making whatever is you are doing
as shareable and findable as
possible. That is what makes it
social.”
Mitch Joel, Twist Image

39. social media
strategy

40. Mobile phone strategy?

41. Email strategy?

42. Business strategy

43. Clear business objectives

44. aware, single repeat,
nothing advocates
no action action enthusiast
Source: Jay Baer

45. aware, single repeat,
nothing advocates
no action action enthusiast
increase
increase sales increase loyalty
awareness
Source: Jay Baer

46. aware, single repeat,
nothing advocates
no action action enthusiast
increase
increase sales increase loyalty
awareness
Source: Jay Baer

47. Becoming a social business

48. Source: David Armano

49. “The challenge is not how to get ’the
Company’ involved in social media,
but one-at-the-time how can you get
the people who are eager to do it to
engage.”
David Meerman Scott, Freshspot
Marketing LLC

50. Social Media Policy

51. Strong leadership

52. Trust and Confidence

53. Embracing “social” at all levels of the organization

54. Sales, PR, customer support, HR, business intelligence…

55. It is everybody’s job to “be social”

56. Social Brand (External) + Social Business (Internal)

57. Thank you!

59. Why social media matters to business
Ivan Hernandez
Strategic Development Advisor / Grey Group