After the Google Panda algorithm 4.0, a great impact has been felt across the newswire and public relations industry. Did Google intentionally targeted press release sites? If yes, what newswire and public relations professionals should know. A presentation of Isebox.com.
5. The Panda 4.0 had a relatively greater impact compared to
it’s previous roll outs. Approximately, 7.5% of the
queries were affected in this rollout doing
damage to Public relations and the
press release industry the most.
7. Some of the top newswire businesses were affected
as a result of Panda 4.0 including PRWeb, PR
Newswire, Business Wire and many others.
(approximate 71% decrease)
(approximate 63% decrease)
(approximate 60% decrease)
9. Would your audience want to read this article?
Will your audience learn something new?
Is it entertaining?
Is it interesting enough to share?
After the Panda 4.0 update, marketers, public and
media relations professionals should ask themselves
these following questions.
10. There is a detail article on “Did Google Kill The
Traditional Press Release” on Isebox.com.
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