A new global survey in 25 countries looking at what issues worry the world. This is the first wave of this monthly survey, which finds that Britons are the most worried out of all 25 countries about immigration and rising extremism. However, Britons are relatively positive about the direction the country is headed in, with 44% saying they think things are going in the right direction.

1. 1World Worries | March 2016 | Version 1 | Public
W RLD
WORRIESWHAT THE
?
SEPTEMBER 2016

2. 2World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
GREAT BRITAIN SUMMARY: SEPTEMBER 2016
Base: Representative sample of British adults aged 16-64. c.1,000 per month
Source: Global Advisor
42%
34%
31%
29%
28%
IMMIGRATION CONTROL
HEALTHCARE
TERRORISM
POVERTY & SOCIAL
INEQUALITY
RISE OF EXTREMISM
RIGHT DIRECTION/
WRONG TRACK
September 2016
RIGHT DIRECTION
p +7
p +7
q -10
q -2
q -5
Generally speaking, would you say things in this country are
heading in the right direction, or are they off on the
wrong track?
Which three of the following topics do you find the most
worrying in your country?
Sep 2016
Aug 2016
Jul 2016
44%
40%
31%


WRONG TRACK
RIGHT DIRECTION
% change compared
with previous month:
It’s striking how quickly initial fears that we’re heading in the wrong direction following Brexit have
abated; people have not seen much impact on the economy or felt it on their own standard of living.
Bobby Duffy, MD of Ipsos MORI Social Research Institute
44%
56%
The majority (56%) of Britons think things in the country are on the wrong track.
Immigration control currently occupies the top spot for concern with 42% saying this.
Aug 2016

3. 3World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
Source: Global Advisor
38%
33%
33%
30%
22%
UNEMPLOYMENT
FINANCIAL/POLITICAL
CORRUPTION
POVERTY & SOCIAL
INEQUALITY
CRIME & VIOLENCE
HEALTHCARE
RIGHT DIRECTION/
WRONG TRACK
September 2016
RIGHT DIRECTION
p +2
p +1
p +1
p +1
p +1


RIGHT DIRECTION
WRONG TRACK
% change compared
with previous month:
WORLD SUMMARY: SEPTEMBER 2016
Generally speaking, would you say things in this country are
heading in the right direction, or are they off on the wrong
track?
Which three of the following topics do you find the most
worrying in your country?*
Base: Representative sample of adults aged 16-64 in 25 participating countries. c.18,000 per month
Aug 2016
Jul 2016
38%
62%
The majority (62%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this.
Sep 2016
38%
38%
37%
Aug 2016
*Please note that participants in China were not shown the full list of topics for this question. Financial/political
corruption, poverty and social inequality, taxes, and rise of extremism were excluded from the list shown to Chinese
participants.

4. 4World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
DIRECTION
WRONG
TRACK
RIGHT
• Country comparisons
• Trends over time: Great Britain
• Trends over time: world



5. 5World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
12%
15%
16%
17%
18%
21%
21%
24%
27%
29%
32%
32%
34%
36%
41%
42%
42%
44%
53%
53%
54%
61%
67%
71%
90%
38%
88%
85%
84%
83%
82%
79%
79%
76%
73%
71%
68%
68%
66%
64%
59%
58%
58%
56%
47%
47%
46%
39%
33%
29%
10%
62%
WRONG TRACK
RIGHT DIRECTION
World
China
Saudi Arabia
India
Peru
Canada
Argentina
Russia
Great Britain
Australia
Turkey
Japan
US
Israel
Belgium
Poland
Germany
Sweden
South Korea
Hungary
South Africa
Spain
Italy
Brazil
Mexico
France
COUNTRY COMPARISON
RIGHT DIRECTION/WRONG TRACK
Source: Global Advisor
Base: Representative sample of 18,014 adults aged 16-64 in 25 participating countries, August 26th - September 9th 2016

6. 6World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
Generally speaking, would you say things in this country are heading in the right direction,
or are they off on the wrong track?
% WHO THINK THEIR COUNTRY IS GOING IN THE
RIGHT DIRECTION: September 2016
90-100%
55-89%
36-54%
29-35%
19-28%
7-18%
% RIGHT DIRECTION
Source: Global Advisor
Base: Representative sample of 18,014 adults aged 16-64 in 25 participating countries, August 26th - September 9th 2016
Countries not
included

7. 7World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
GREAT BRITAIN: RIGHT DIRECTION
Source: Global Advisor
Base: Representative sample of British adults aged 16-64, c.1,000 per month.
Generally speaking, would you say things in this country are heading in the right direction, or are they off on
the wrong track?
44%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MAR
2010
MAR
2011
MAR
2012
MAR
2013
MAR
2014
MAR
2015
MAR
2016
RIGHT DIRECTION

8. 8World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
WORLD: RIGHT DIRECTION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MAR
2010
MAR
2011
MAR
2012
MAR
2013
MAR
2014
MAR
2015
MAR
2016
RIGHT DIRECTION
Source: Global Advisor
Base: Representative sample of adults aged 16-64, c.18,000 – 20,000 per month.
Generally speaking, would you say things in this country are heading in the right direction, or are they off on
the wrong track?
38%

9. 9World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
GREAT BRITAIN’S
WORRIES
• Great Britain’s top worries
• World’s top worries
• Trends over time for worries: Great Britain &
world

10. 10World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
GREAT BRITAIN’S WORRIES
42%
34%
31%
29%
28%
22%
16%
16%
15%
13%
10%
10%
7%
7%
6%
5%
2%
Immigration control
Healthcare
Terrorism
Poverty & social inequality
Rise of extremism
Unemployment
Maintaining social programmes
Moral decline
Crime & violence
Financial/political Corruption
Education
Taxes
Climate change
Inflation
Threats against the environment
Childhood obesity
Access to credit
Mentioned in September 2016 (%)
% change compared
with previous month:
Which three of the following topics do you find the most worrying in your country?
p +7
p +7
q -10
q -2
q -5
p +1
p +3
q -1
q -3
q -1
p +1
p +2
p +1
p +2
=
p +1
=
Source: Global Advisor
Base: Representative sample of British adults aged 16-64. September 2016: 1,001; August 2016: 1,001.
Aug 2016
TAX

11. 11World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
38%
33%
33%
30%
22%
21%
19%
16%
14%
14%
11%
10%
10%
9%
8%
3%
2%
Unemployment
Financial/political Corruption
Poverty & social inequality
Crime & violence
Healthcare
Terrorism
Education
Taxes
Immigration control
Moral decline
Inflation
Rise of extremism
Maintaining social programmes
Threats against the environment
Climate change
Childhood obesity
Access to credit
Mentioned in September 2016 (%)
% change compared
with previous month:
Which three of the following topics do you find the most worrying in your country?
p +2
p +1
p +1
p +1
p +1
q -3
p +1
=
=
q -1
=
q -2
p +1
p +1
=
=
=
Source: Global Advisor
Base: Representative sample of adults aged 16-64. September 2016: 18,014; August 2016: 18,042.
Aug 2016
WORLD WORRIES
TAX

12. 12World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
28%
29%
34%
42%
0%
10%
20%
30%
40%
50%
60%
MAR
2010
MAR
2011
MAR
2012
MAR
2013
MAR
2014
MAR
2015
MAR
2016
GREAT BRITAIN'S CURRENT TOP 5 WORRIES:
LONG-TERM TRENDS
Which three of the following topics do you find the most worrying in your country?
Source: Global Advisor
Base: Representative sample of British adults aged 16-64, c.1,000 per month.
31%
Immigration control Healthcare Terrorism Poverty & social inequality Rise of extremism

13. 13World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
22%
30%
33%
38%
0%
10%
20%
30%
40%
50%
60%
MAR
2010
MAR
2011
MAR
2012
MAR
2013
MAR
2014
MAR
2015
MAR
2016
THE WORLD'S CURRENT TOP 5 WORRIES:
LONG-TERM TRENDS
Which three of the following topics do you find the most worrying in your country?
Source: Global Advisor
Base: Representative sample of adults aged 16-64, c.18,000-20,000 per month.
33%
Unemployment Financial/political corruption Poverty & social inequality Crime & violence Healthcare

14. 14World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
WORRIES
COUNTRY
COMPARISON
• Top concern by country
• Top 3 concerns by country
• Country comparison of Great Britain’s top 5
concerns
WORLD

15. 15World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
WORLD 38%
MOST WORRYING ISSUE BY COUNTRY
76% 74%
70%
67% 66%
60% 59% 57% 56% 55% 54%
50% 49% 48% 46% 45% 45% 43% 42% 42% 41% 39% 38% 38%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
TUR PER ESP RSA ITA MEX HUN RUS ARG FRA KOR BRA IND KSA POL ISR GER CHN SWE GBR CAN JPN BEL AUS USA
Which three of the following topics do you find the most worrying in your country?
Top worry in September 2016 in each country
Source: Global Advisor
Base: Representative sample of 18,014 adults aged 16-64 in 25 participating countries, August 26th - September 9th 2016
Unemployment
Financial/political
Corruption
Healthcare Crime & violence Immigration control
Threats to
the environment
Inflation Education Rise of extremismMoral decline Maintaining social
programmes
Childhood
Obesity
Access to credit
Climate ChangeTerrorism
Poverty & social
inequality
TaxesTAXTAX

16. 16World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
ARG AUS BEL BRA CAN CHN FRA GER GBR HUN IND ISR ITA JPN MEX PER POL RUS KSA RSA KOR ESP SWE TUR USA
56% 38% 38% 50% 41% 43% 55% 45% 42% 59% 49% 45% 66% 39% 60% 74% 46% 57% 48% 67% 54% 70% 42% 76% 35%
43% 34% 35% 48% 33% 38% 48% 41% 34% 58% 37% 42% 40% 33% 48% 47% 45% 47% 36% 58% 50% 53% 33% 30% 33%
42% 33% 34% 45% 32% 33% 28% 37% 31% 56% 33% 42% 34% 28% 46% 42% 37% 43% 30% 53% 37% 33% 28% 26% 29%
TOP 3 MOST WORRYING ISSUES BY COUNTRY
1
2
3
Source: Global Advisor
Base: Representative sample of 18,107 adults aged 16-64 in 25 participating countries, February 23rd - March 6th 2016
Which three of the following topics do you find the most worrying in your country?
Top 3 worries in September 2016 in each country
Source: Global Advisor
Base: Representative sample of 18,014 adults aged 16-64 in 25 participating countries, August 26th - September 9th 2016
WORLD
38%
33%
33%
Terrorism Unemployment
Financial/political
Corruption
Healthcare Crime & violence Immigration control
Poverty & social
inequality
Threats to
the environment
Inflation Education Rise of extremismMoral decline Maintaining social
programmes
Childhood
Obesity
Access to credit
Climate Change
TaxesTAXTAX
TAX
TAX TAX

17. 17World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
14%
42%
41%
33%
32%
27%
26%
22%
20%
20%
19%
13%
9%
9%
9%
7%
6%
5%
3%
3%
3%
3%
2%
1%
1%
*
WORLD
GREAT BRITAIN
GERMANY
SWEDEN
ITALY
BELGIUM
FRANCE
US
AUSTRALIA
TURKEY
CANADA
HUNGARY
ISRAEL
POLAND
SPAIN
SOUTH AFRICA
RUSSIA
JAPAN
ARGENTINA
CHINA
INDIA
SAUDI ARABIA
SOUTH KOREA
MEXICO
PERU
BRAZIL
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
=
p +7
p +2
p +2
p +5
q -1
p +4
p +3
q -2
p +1
=
p +1
q -2
q -1
q -2
p +2
q -1
=
q -1
=
=
q -1
p +1
q -2
q -1
q -1
Aug 2016
GREAT BRITAIN VS. GLOBAL
11 | IMMIGRATION CONTROL1

18. 18World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
22%
59%
50%
46%
34%
34%
33%
31%
29%
27%
27%
20%
18%
17%
16%
15%
14%
13%
12%
11%
10%
8%
8%
7%
4%
2%
WORLD
HUNGARY
BRAZIL
POLAND
AUSTRALIA
GREAT BRITAIN
CANADA
CHINA
US
RUSSIA
SPAIN
PERU
SWEDEN
JAPAN
INDIA
SAUDI ARABIA
ITALY
BELGIUM
ISRAEL
GERMANY
SOUTH AFRICA
ARGENTINA
FRANCE
MEXICO
SOUTH KOREA
TURKEY
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
% change compared
with previous month:
Source: Global Advisor
p +1
=
p +3
q -1
p +2
p +7
q -6
p +1
p +4
q -1
p +7
p +2
q -6
p +2
p +3
q -2
p +2
p +3
q -2
p +2
=
p +1
=
q -2
=
=
Aug 2016
GREAT BRITAIN VS. GLOBAL
11 | HEALTHCARE2

19. 19World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
21%
76%
55%
45%
38%
37%
36%
35%
32%
31%
22%
17%
13%
13%
10%
10%
9%
8%
7%
7%
4%
4%
3%
2%
1%
1%
WORLD
TURKEY
FRANCE
ISRAEL
BELGIUM
GERMANY
SAUDI ARABIA
US
INDIA
GREAT BRITAIN
AUSTRALIA
SWEDEN
ITALY
SPAIN
CANADA
POLAND
JAPAN
RUSSIA
CHINA
PERU
MEXICO
SOUTH KOREA
HUNGARY
ARGENTINA
BRAZIL
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
% change compared
with previous month:
Source: Global Advisor
q -3
p +9
q -7
q -5
q -15
q -10
q -5
q -5
p +2
q -10
q -3
q -4
q -3
q -9
q -3
q -5
q -3
=
=
p +1
q -1
=
p +1
q -1
q -4
q -1
Aug 2016
GREAT BRITAIN VS. GLOBAL
11 | TERRORISM3

20. 20World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
33%
57%
56%
45%
44%
42%
39%
37%
37%
35%
33%
32%
32%
31%
31%
31%
31%
30%
30%
29%
28%
28%
22%
21%
21%
WORLD
RUSSIA
HUNGARY
GERMANY
MEXICO
ISRAEL
JAPAN
POLAND
SOUTH KOREA
BELGIUM
SPAIN
ARGENTINA
INDIA
CANADA
ITALY
PERU
SOUTH AFRICA
SAUDI ARABIA
TURKEY
GREAT BRITAIN
FRANCE
SWEDEN
AUSTRALIA
BRAZIL
US
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
% change compared
with previous month:
Source: Global Advisor
p +1
p +4
q -2
p +3
p +7
p +2
p +4
q -5
q -3
p +7
q -3
q -5
p +3
p +3
=
q -1
q -3
p +4
q -1
q -2
p +1
p +2
q -4
q -1
p +2
Aug 2016
GREAT BRITAIN VS. GLOBAL
11 | POVERTY & SOCIAL INEQUALITY4

21. 21World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
10%
28%
27%
25%
25%
21%
16%
14%
11%
11%
10%
9%
8%
8%
6%
6%
6%
4%
4%
4%
3%
2%
1%
1%
1%
WORLD
GREAT BRITAIN
BELGIUM
GERMANY
SWEDEN
FRANCE
AUSTRALIA
TURKEY
SAUDI ARABIA
US
POLAND
ISRAEL
CANADA
SPAIN
INDIA
JAPAN
SOUTH KOREA
HUNGARY
ITALY
MEXICO
RUSSIA
ARGENTINA
BRAZIL
PERU
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
q -2
q -5
q -2
q -2
q -5
q -2
q -2
p +1
q -2
q -4
=
q -6
=
=
q -3
q -1
q -1
q -2
q -2
p +3
q -2
=
=
=
=
Aug 2016
GREAT BRITAIN VS. GLOBAL
11 | RISE OF EXTREMISM5

22. 22World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
WORRIES
COUNTRY
COMPARISON
• Country comparison of all 17 concerns
WORLD

23. 23World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
38%
70%
66%
58%
54%
48%
48%
46%
43%
43%
42%
41%
38%
34%
33%
33%
32%
31%
29%
28%
28%
26%
23%
22%
18%
15%
WORLD
SPAIN
ITALY
SOUTH AFRICA
SOUTH KOREA
FRANCE
SAUDI ARABIA
MEXICO
BRAZIL
RUSSIA
ARGENTINA
CANADA
AUSTRALIA
BELGIUM
CHINA
INDIA
POLAND
HUNGARY
PERU
JAPAN
SWEDEN
TURKEY
US
GREAT BRITAIN
ISRAEL
GERMANY
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
p +2
p +3
p +2
q -4
q -4
p +5
p +3
p +7
p +7
p +4
p +1
p +6
=
p +10
q -1
p +2
q -6
q -5
p +1
q -2
q -1
q -1
p +3
p +1
=
p +5
Aug 2016
11 | UNEMPLOYMENT AND JOBS1

24. 24World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
33%
67%
58%
53%
50%
49%
48%
47%
45%
45%
42%
42%
40%
34%
30%
26%
22%
21%
21%
16%
15%
14%
13%
12%
8%
WORLD
SOUTH AFRICA
HUNGARY
SPAIN
SOUTH KOREA
INDIA
MEXICO
RUSSIA
BRAZIL
POLAND
ISRAEL
PERU
ARGENTINA
ITALY
SAUDI ARABIA
TURKEY
US
CANADA
JAPAN
BELGIUM
FRANCE
AUSTRALIA
GREAT BRITAIN
GERMANY
SWEDEN
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
p +1
p +4
p +5
q -1
q -3
p +2
q -1
q -1
=
p +8
p +1
=
=
p +2
p +6
q -4
p +1
p +4
=
p +1
q -1
p +2
q -1
p +2
p +1
Aug 2016
11 | FINANCIAL/POLITICAL CORRUPTION2

25. 25World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
33%
57%
56%
45%
44%
42%
39%
37%
37%
35%
33%
32%
32%
31%
31%
31%
31%
30%
30%
29%
28%
28%
22%
21%
21%
WORLD
RUSSIA
HUNGARY
GERMANY
MEXICO
ISRAEL
JAPAN
POLAND
SOUTH KOREA
BELGIUM
SPAIN
ARGENTINA
INDIA
CANADA
ITALY
PERU
SOUTH AFRICA
SAUDI ARABIA
TURKEY
GREAT BRITAIN
FRANCE
SWEDEN
AUSTRALIA
BRAZIL
US
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
p +1
p +4
q -2
p +3
p +7
p +2
p +4
q -5
q -3
p +7
q -3
q -5
p +3
p +3
=
q -1
q -3
p +4
q -1
q -2
p +1
p +2
q -4
q -1
p +2
Aug 2016
11 | POVERTY & SOCIAL INEQUALITY3

26. 26World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
30%
74%
60%
56%
53%
48%
42%
37%
36%
33%
33%
26%
26%
24%
22%
22%
20%
20%
17%
16%
16%
15%
15%
13%
11%
8%
WORLD
PERU
MEXICO
ARGENTINA
SOUTH AFRICA
BRAZIL
SWEDEN
INDIA
GERMANY
AUSTRALIA
US
SOUTH KOREA
TURKEY
BELGIUM
CHINA
ISRAEL
FRANCE
ITALY
POLAND
CANADA
JAPAN
GREAT BRITAIN
SAUDI ARABIA
HUNGARY
SPAIN
RUSSIA
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
p +1
q -2
p +19
p +11
q -7
p +6
=
p +2
q -5
p +1
q -7
q -1
p +3
p +3
p +5
p +4
p +1
q -6
p +5
q -4
q -4
q -3
q -2
=
=
q -2
Aug 2016
11 | CRIME & VIOLENCE4

27. 27World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
22%
59%
50%
46%
34%
34%
33%
31%
29%
27%
27%
20%
18%
17%
16%
15%
14%
13%
12%
11%
10%
8%
8%
7%
4%
2%
WORLD
HUNGARY
BRAZIL
POLAND
AUSTRALIA
GREAT BRITAIN
CANADA
CHINA
US
RUSSIA
SPAIN
PERU
SWEDEN
JAPAN
INDIA
SAUDI ARABIA
ITALY
BELGIUM
ISRAEL
GERMANY
SOUTH AFRICA
ARGENTINA
FRANCE
MEXICO
SOUTH KOREA
TURKEY
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
p +1
=
p +3
q -1
p +2
p +7
q -6
p +1
p +4
q -1
p +7
p +2
q -6
p +2
p +3
q -2
p +2
p +3
q -2
p +2
=
p +1
=
q -2
=
=
Aug 2016
11 | HEALTHCARE5

28. 28World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
21%
76%
55%
45%
38%
37%
36%
35%
32%
31%
22%
17%
13%
13%
10%
10%
9%
8%
7%
7%
4%
4%
3%
2%
1%
1%
WORLD
TURKEY
FRANCE
ISRAEL
BELGIUM
GERMANY
SAUDI ARABIA
US
INDIA
GREAT BRITAIN
AUSTRALIA
SWEDEN
ITALY
SPAIN
CANADA
POLAND
JAPAN
RUSSIA
CHINA
PERU
MEXICO
SOUTH KOREA
HUNGARY
ARGENTINA
BRAZIL
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
q -3
p +9
q -7
q -5
q -15
q -10
q -5
q -5
p +2
q -10
q -3
q -4
q -3
q -9
q -3
q -5
q -3
=
=
p +1
q -1
=
p +1
q -1
q -4
q -1
Aug 2016
11 | TERRORISM6

29. 29World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
19%
47%
36%
31%
31%
30%
25%
23%
23%
23%
21%
18%
18%
18%
17%
16%
15%
14%
11%
10%
10%
10%
9%
8%
8%
7%
WORLD
PERU
MEXICO
ARGENTINA
ISRAEL
BRAZIL
SPAIN
CHINA
RUSSIA
SOUTH AFRICA
TURKEY
HUNGARY
INDIA
SAUDI ARABIA
US
AUSTRALIA
CANADA
JAPAN
SWEDEN
FRANCE
GREAT BRITAIN
SOUTH KOREA
GERMANY
ITALY
POLAND
BELGIUM
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
p +1
p +7
q -5
p +3
p +3
q -2
p +4
q -2
p +2
q -1
p +1
p +1
p +1
q -4
p +2
q -1
p +2
q -1
p +4
q -1
p +1
p +2
p +1
p +2
p +1
q -2
Aug 2016
11 | EDUCATION7

30. 30World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
16%
40%
32%
28%
28%
24%
23%
21%
21%
18%
17%
15%
15%
14%
13%
12%
12%
11%
10%
10%
10%
9%
9%
9%
5%
WORLD
ITALY
CANADA
BELGIUM
FRANCE
POLAND
JAPAN
BRAZIL
ISRAEL
SOUTH KOREA
AUSTRALIA
TURKEY
US
ARGENTINA
SOUTH AFRICA
INDIA
SPAIN
RUSSIA
GREAT BRITAIN
HUNGARY
MEXICO
GERMANY
SAUDI ARABIA
SWEDEN
PERU
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
=
p +1
=
q -4
p +4
=
q -1
q -4
=
q -1
p +3
=
p +1
q -6
p +6
q -2
p +1
=
p +2
p +1
q -8
p +2
p +5
p +2
q -3
Aug 2016
11 | TAXES8

31. 31World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
14%
42%
41%
33%
32%
27%
26%
22%
20%
20%
19%
13%
9%
9%
9%
7%
6%
5%
3%
3%
3%
3%
2%
1%
1%
*
WORLD
GREAT BRITAIN
GERMANY
SWEDEN
ITALY
BELGIUM
FRANCE
US
AUSTRALIA
TURKEY
CANADA
HUNGARY
ISRAEL
POLAND
SPAIN
SOUTH AFRICA
RUSSIA
JAPAN
ARGENTINA
CHINA
INDIA
SAUDI ARABIA
SOUTH KOREA
MEXICO
PERU
BRAZIL
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
=
p +7
p +2
p +2
p +5
q -1
p +4
p +3
q -2
p +1
=
p +1
q -2
q -1
q -2
p +2
q -1
=
q -1
=
=
q -1
p +1
q -2
q -1
q -1
Aug 2016
11 | IMMIGRATION CONTROL9

32. 32World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
14%
43%
23%
22%
22%
21%
17%
16%
15%
15%
14%
13%
13%
12%
12%
12%
12%
11%
11%
11%
9%
9%
8%
6%
6%
5%
WORLD
CHINA
JAPAN
SAUDI ARABIA
SOUTH KOREA
US
ISRAEL
GREAT BRITAIN
GERMANY
HUNGARY
SWEDEN
POLAND
RUSSIA
AUSTRALIA
CANADA
FRANCE
TURKEY
ARGENTINA
BELGIUM
PERU
INDIA
SOUTH AFRICA
ITALY
BRAZIL
SPAIN
MEXICO
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
q -1
p +1
q -3
=
p +5
q -1
q -1
q -1
q -3
p +1
=
q -1
q -3
p +1
p +2
q -2
=
p +1
=
p +1
=
p +1
q -4
=
q -2
q -3
Aug 2016
11 | MORAL DECLINE10

33. 33World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
11%
43%
31%
25%
18%
16%
16%
15%
10%
9%
9%
9%
9%
8%
8%
7%
7%
6%
4%
4%
3%
3%
3%
2%
2%
1%
WORLD
ARGENTINA
CHINA
RUSSIA
SOUTH AFRICA
BRAZIL
INDIA
CANADA
SAUDI ARABIA
AUSTRALIA
JAPAN
SOUTH KOREA
TURKEY
MEXICO
US
GREAT BRITAIN
PERU
ISRAEL
BELGIUM
POLAND
GERMANY
HUNGARY
ITALY
FRANCE
SPAIN
SWEDEN
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
=
q -9
q -2
q -2
p +2
q -5
q -2
=
p +1
=
p +2
p +2
q -1
q -10
p +1
p +2
p +1
p +3
q -2
p +1
p +1
p +1
p +1
q -1
=
p +1
Aug 2016
11 | INFLATION11

34. 34World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
10%
28%
27%
25%
25%
21%
16%
14%
11%
11%
10%
9%
8%
8%
6%
6%
6%
4%
4%
4%
3%
2%
1%
1%
1%
WORLD
GREAT BRITAIN
BELGIUM
GERMANY
SWEDEN
FRANCE
AUSTRALIA
TURKEY
SAUDI ARABIA
US
POLAND
ISRAEL
CANADA
SPAIN
INDIA
JAPAN
SOUTH KOREA
HUNGARY
ITALY
MEXICO
RUSSIA
ARGENTINA
BRAZIL
PERU
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
q -2
q -5
q -2
q -2
q -5
q -2
q -2
p +1
q -2
q -4
=
q -6
=
=
q -3
q -1
q -1
q -2
q -2
p +3
q -2
=
=
=
=
Aug 2016
11 | RISE OF EXTREMISM12

35. 35World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
10%
33%
27%
27%
23%
16%
13%
12%
9%
9%
8%
8%
7%
7%
6%
6%
5%
5%
4%
3%
3%
3%
2%
2%
2%
1%
WORLD
JAPAN
CHINA
SOUTH KOREA
SWEDEN
GREAT BRITAIN
POLAND
SPAIN
AUSTRALIA
CANADA
ISRAEL
RUSSIA
HUNGARY
ITALY
BELGIUM
GERMANY
SAUDI ARABIA
US
FRANCE
ARGENTINA
BRAZIL
INDIA
MEXICO
PERU
TURKEY
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
p +1
p +2
q -1
p +7
q -4
p +3
=
=
p +1
=
p +2
p +1
=
q -1
q -1
=
p +1
q -2
=
=
p +2
q -1
p +1
=
=
q -1
Aug 2016
11 | MAINTAINING SOCIAL PROGRAMMES13

36. 36World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
9%
38%
13%
12%
12%
11%
11%
11%
10%
10%
8%
8%
7%
7%
6%
6%
6%
6%
5%
5%
5%
4%
4%
4%
3%
3%
WORLD
CHINA
CANADA
PERU
SWEDEN
GERMANY
INDIA
JAPAN
AUSTRALIA
FRANCE
BELGIUM
SOUTH KOREA
ITALY
US
GREAT BRITAIN
MEXICO
POLAND
RUSSIA
BRAZIL
ISRAEL
SAUDI ARABIA
ARGENTINA
SPAIN
TURKEY
HUNGARY
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
p +1
q -1
p +2
q -1
q -1
p +3
q -2
p +2
=
p +2
q -2
q -1
p +1
p +1
=
p +1
p +1
=
=
q -2
p +1
p +1
=
q -1
p +1
p +1
Aug 2016
11 | THREATS AGAINST THE ENVIRONMENT14

37. 37World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
8%
21%
18%
16%
16%
15%
12%
10%
9%
9%
9%
8%
7%
7%
6%
5%
4%
3%
2%
2%
2%
2%
2%
2%
2%
1%
WORLD
CHINA
JAPAN
AUSTRALIA
SWEDEN
CANADA
US
GERMANY
INDIA
SAUDI ARABIA
SOUTH KOREA
FRANCE
BELGIUM
GREAT BRITAIN
SPAIN
PERU
MEXICO
ITALY
ARGENTINA
HUNGARY
ISRAEL
POLAND
RUSSIA
SOUTH AFRICA
TURKEY
BRAZIL
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
=
q -3
p +3
=
p +8
q -2
=
q -2
q -3
q -2
p +1
=
q -3
p +1
p +3
=
q -4
q -1
p +1
p +1
p +1
q -3
q -1
=
q -2
q -1
Aug 2016
11 | CLIMATE CHANGE15

38. 38World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
3%
9%
9%
5%
5%
5%
5%
5%
4%
4%
4%
3%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
*
*
WORLD
POLAND
SAUDI ARABIA
AUSTRALIA
CHINA
GREAT BRITAIN
INDIA
MEXICO
CANADA
GERMANY
US
BELGIUM
SWEDEN
ISRAEL
PERU
RUSSIA
TURKEY
ARGENTINA
BRAZIL
FRANCE
ITALY
JAPAN
SOUTH KOREA
SPAIN
HUNGARY
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
=
p +2
p +1
p +1
=
p +1
=
q -3
=
p +1
=
p +1
p +1
q -1
=
=
q -1
q -1
=
p +1
=
p +1
=
=
q -1
=
Aug 2016
11 | CHILDHOOD OBESITY16

39. 39World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
2%
8%
5%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
WORLD
RUSSIA
POLAND
BELGIUM
CHINA
MEXICO
SAUDI ARABIA
SOUTH KOREA
TURKEY
ARGENTINA
CANADA
GREAT BRITAIN
HUNGARY
ISRAEL
ITALY
JAPAN
SPAIN
SWEDEN
US
AUSTRALIA
BRAZIL
FRANCE
GERMANY
INDIA
PERU
SOUTH AFRICA
Which three of the following topics do you find the most worrying in your country?
Base: Representative sample of adults aged 16-64 in 25 participating countries. September 2016: 18,014; August 2016: 18,042.
(%) worried in September 2016 in each country
WORLD WORRIES
% change compared
with previous month:
Source: Global Advisor
=
p +2
p +1
p +3
=
p +1
=
p +2
p +1
p +1
q -1
=
=
p +1
=
p +1
=
p +1
q -1
q -1
=
=
=
q -1
q -3
=
Aug 2016
11 | ACCESS TO CREDIT17

40. 40World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
METHODOLOGY
Can we put
this image on a
slight
angle/slant to
echo global
template?

41. 41World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
METHODOLOGY
 The survey is conducted monthly in 25 countries around the
world via the Ipsos Online Panel system. The countries
included are Argentina, Australia, Belgium, Brazil, Canada,
China, France, Great Britain, Germany, Hungary, India, Israel,
Italy, Japan, Mexico, Peru, Poland, Russia, Saudi Arabia, South
Africa, South Korea, Spain, Sweden, Turkey and the United
States of America.
 An international sample of 18,014 adults aged 18-64 in
Canada, Israel and the US, and aged 16-64 in all other
countries, were interviewed between August 26th and
September 9th 2016.
 Approximately 1000+ individuals participated on a country by
country basis via the Ipsos Online Panel with the exception of
Argentina, Belgium, Hungary, India, Israel, Mexico, Peru,
Poland, Russia, Saudi Arabia, South Africa, South Korea,
Sweden and Turkey, where each have a sample of
approximately 500+.
 Weighting has been employed to balance demographics and
ensure that the sample’s composition reflects that of the adult
population according to the most recent country census data.
 A survey with an unweighted probability sample of this size
would have an estimated margin of error of +/- 3.1 percentage
points for a sample of 1,000 and an estimated margin of error
of +/- 4.5 percentage points for a 500 sample 19 times out of
20.
 In 16 of the 25 countries surveyed internet penetration is
sufficiently high to think of the samples as representative of
the wider population within the age ranges covered:
Argentina, Australia, Belgium, Canada, France, Germany,
Hungary, Israel, Italy, Japan, Poland, South Korea, Spain,
Sweden, Great Britain and United States.
 Brazil, China, India, Mexico, Russia, Saudi Arabia, South Africa
and Turkey have lower levels of internet penetration and so
these samples should not be considered nationally
representative, and instead be considered to represent a more
affluent, connected population. These are still a vital social
group to understand in these countries, representing an
important and emerging middle class.

42. 42World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
APPENDIX
Can we put
this image on a
slight
angle/slant to
echo global
template?

43. 43World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
MOST WORRYING ISSUE BY COUNTRY
Which three of the following topics do you find the most worrying in your country?
Source: Global Advisor
Base: Representative sample of 18,014 adults aged 16-64 in 25 participating countries, August 26th - September 9th 2016
Spain
Unemployment
70%
GB
Immigration
control
42%
Sweden
Crime & violence
42%
France
Terrorism
55%
Belgium
Terrorism
38%
Germany
Poverty &
social
inequality
45%
China
Moral decline
43%
Russia
Poverty & social
inequality
57%
Hungary
Healthcare
59%
Poland
Healthcare
46%
South Korea
Unemployment
54%
Japan
Poverty & social
inequality
39%
Israel
Terrorism
45%
Australia
Unemployment
38%
India
Financial/political
corruption
49%
Turkey
Terrorism
76%
Italy
Unemployment
66%
South Africa
Financial/political
corruption
67%
Brazil
Healthcare
50%
Argentina
Crime & violence
56%
Peru
Crime & violence
74%
Saudi Arabia
Unemployment
48%
Mexico
Crime & violence
60%
USA
Terrorism
35%
Canada
Unemployment
41%

44. 44World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
Top three issues:
#1 worry in country
#2 worry in country
#3 worry in country
WORLD ARG AUS BEL BRA CAN CHN FRA GER GBR HUN IND ISR ITA JPN MEX PER POL RUS KSA RSA KOR ESP SWE TUR USA
Unemployment 38% 42% 38% 34% 43% 41% 33% 48% 15% 22% 31% 33% 18% 66% 28% 46% 29% 32% 43% 48% 58% 54% 70% 28% 26% 23%
Financial/political corruption 33% 40% 14% 16% 45% 21% .% 15% 12% 13% 58% 49% 42% 34% 21% 48% 42% 45% 47% 30% 67% 50% 53% 8% 26% 22%
Poverty and social inequality 33% 32% 22% 35% 21% 31% .% 28% 45% 29% 56% 32% 42% 31% 39% 44% 31% 37% 57% 30% 31% 37% 33% 28% 30% 21%
Crime and violence 30% 56% 33% 24% 48% 16% 22% 20% 36% 15% 13% 37% 22% 20% 16% 60% 74% 17% 8% 15% 53% 26% 11% 42% 26% 33%
Healthcare 22% 8% 34% 13% 50% 33% 31% 8% 11% 34% 59% 16% 12% 14% 17% 7% 20% 46% 27% 15% 10% 4% 27% 18% 2% 29%
Terrorism 21% 2% 22% 38% 1% 10% 7% 55% 37% 31% 3% 32% 45% 13% 9% 4% 7% 10% 8% 36% 1% 4% 13% 17% 76% 35%
Education 19% 31% 16% 7% 30% 15% 23% 10% 9% 10% 18% 18% 31% 8% 14% 36% 47% 8% 23% 18% 23% 10% 25% 11% 21% 17%
Taxes 16% 14% 17% 28% 21% 32% .% 28% 9% 10% 10% 12% 21% 40% 23% 10% 5% 24% 11% 9% 13% 18% 12% 9% 15% 15%
Immigration control 14% 3% 20% 27% *% 19% 3% 26% 41% 42% 13% 3% 9% 32% 5% 1% 1% 9% 6% 3% 7% 2% 9% 33% 20% 22%
Moral decline 14% 11% 12% 11% 6% 12% 43% 12% 15% 16% 15% 9% 17% 8% 23% 5% 11% 13% 13% 22% 9% 22% 6% 14% 12% 21%
Inflation 11% 43% 9% 4% 16% 15% 31% 2% 3% 7% 3% 16% 6% 3% 9% 8% 7% 4% 25% 10% 18% 9% 2% 1% 9% 8%
Rise of extremism 10% 2% 16% 27% 1% 8% .% 21% 25% 28% 4% 6% 9% 4% 6% 4% 1% 10% 3% 11% 1% 6% 8% 25% 14% 11%
Maintaining social
programmes
10% 3% 9% 6% 3% 9% 27% 4% 6% 16% 7% 3% 8% 7% 33% 2% 2% 13% 8% 5% 1% 27% 12% 23% 2% 5%
Threats against the
environment
9% 4% 10% 8% 5% 13% 38% 10% 11% 6% 3% 11% 5% 7% 11% 6% 12% 6% 6% 5% 3% 8% 4% 12% 4% 7%
Climate change 8% 2% 16% 7% 1% 15% 21% 8% 10% 7% 2% 9% 2% 3% 18% 4% 5% 2% 2% 9% 2% 9% 6% 16% 2% 12%
Childhood obesity 3% 1% 5% 3% 1% 4% 5% 1% 4% 5% *% 5% 2% 1% 1% 5% 2% 9% 2% 9% *% 1% 1% 3% 2% 4%
Access to credit 2% 2% 1% 4% 1% 2% 4% 1% 1% 2% 2% 1% 2% 2% 2% 4% 1% 5% 8% 3% 1% 3% 2% 2% 3% 2%
Which three of the following topics do you find the most worrying in your country?
ISSUES OVERVIEW
Base: Representative sample of 18,014 adults aged 16-64 in 25 participating countries, August 26th - September 9th 2016
Source: Global Advisor

45. World Worries | September 2016 | Version 1 | Public | © Ipsos 2016
Simon Atkinson
Chief Knowledge Officer
simon.atkinson@ipsos.com
Bobby Duffy
Managing Director of Social Research
bobby.duffy@ipsos.com
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