Your SlideShare is downloading. ×
Going Mobile - by Satyajeet Singh of Zomato
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Going Mobile - by Satyajeet Singh of Zomato

573
views

Published on

Desktop behaviour is ‘diving’ …

Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
- Rachel Hinman (Nokia)

"75 billion devices will be
connected to the Internet Of
Things by 2020.”
- Morgan Stanley

Published in: Mobile, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
573
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
45
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GOING MOBILE @SATYAJEET
  • 2. “A ridiculously easy way to discover new places to eat and drink.”
  • 3. >
  • 4. 17% 51% 32% 25% 52% 23% Desktop only Desktop + Mobile Mobile only Q1 2013 Q1 2014 FACEBOOK MAUS SOURCE: FACEBOOK Q1 2014 EARNINGS SLIDES
  • 5. 63% mobile traffic
  • 6. #5things
  • 7. #1 MINIATURISATION
  • 8. “Desktop behaviour is ‘diving’ while mobile is ‘snorkelling’ ! - Rachel Hinman (Nokia)
  • 9. Repetitive now Checking for the same piece of information over and over again. ! ! Bored now Who have time on their hands and are a lot more like casual Web surfers. ! ! Urgent now They request to find something specific fast.
  • 10. Graceful Degradation Mobile First Design
  • 11. #2 TAKING BABY STEPS
  • 12. “A minimum viable product is a strategy used for fast and quantitative market testing of a product or product feature. ! It has just those core features that allow the product to be deployed, and no more.” MINIMUM VIABLE PRODUCT
  • 13. CLEARTRIP  MOBILE  IN  2010
  • 14. CLEARTRIP  MOBILE  NOW
  • 15. #3 TIME IS MONEY
  • 16. ! 20% searches done on mobile are same day. Cleartrip ! 35% users were within 1mile of the property. Priceline
  • 17. #4 CROSS CONNECT
  • 18. “75 billion devices will be connected to the Internet Of Things by 2020.” ! ~ Morgan Stanley
  • 19. USAGE  PATTERNS Sequential Simultaneous ComplementaryMulti  tasking
  • 20. TOP  SEQUENTIAL  ACTIVITIES Source:  Google
  • 21. #5 GOD IS IN THE DETAILS
  • 22. If ‘x’ amount of effort is required to make a product to 90% complete, ! taking it to 99% will take another x ! and the last .9% will take another. 99.9% PRINCIPLE
  • 23. DESIGN MOBILE FIRST ! TAKE BABY STEPS ! SAVE TIME ! CROSS CONNECT ! POLISH LIKE HELL
  • 24. @SATYAJEET #WEAREHIRING “Simplicity is the ultimate sophistication.”! ~ Leonardo da Vinci