Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
- Rachel Hinman (Nokia)
"75 billion devices will be
connected to the Internet Of
Things by 2020.”
- Morgan Stanley
10. “Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
!
- Rachel Hinman (Nokia)
11. Repetitive now
Checking for the same piece of information over and over again.
!
!
Bored now
Who have time on their hands and are a lot more like casual Web
surfers.
!
!
Urgent now
They request to find something specific fast.
20. “A minimum viable product is a strategy used
for fast and quantitative market testing of a
product or product feature.
!
It has just those core features that allow the
product to be deployed, and no more.”
MINIMUM VIABLE PRODUCT
32. If ‘x’ amount of effort is required to
make a product to 90% complete,
!
taking it to 99% will take another x
!
and the last .9% will take another.
99.9% PRINCIPLE