One Platform

Peter Schleidt outlines Danske Bank's "One Platform" strategy which aims to standardize concepts, practices, and systems across the bank for improved efficiency while allowing brands autonomy in customer interactions. The strategy seeks to create a single IT platform and shared services to develop products and processes once for use across all of Danske Bank. Danske Bank's development organization aims to be the most value-creating and efficient in financial services by prioritizing innovations, open standards, and outsourcing operations to reduce costs.