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Social Analytics-driven Real-time Marketing with Domain-specific Use Cases
Take away from this event "Frontier-Real-time-Streaming-Big-Data-Virtualization" http://www.meetup.com/Frontier-Real-time-Streaming-Big-Data-Virtualization/events/134229652/ 1. What is Real Time Marketing and how marketers are using it 2. Why social analysis "The Science" is here to stay and how it works 3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers. Start your Monday off right and be the smartest person in the room. @chasemcmichael Be sure to download the Free eBook What’s Engagement? How Data Driven Marketers Are Crushing Content Marketing http://bit.ly/Whats_Engagement
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases
- 1. 1 Real Time Marketing= Big Data Analytics: Social Marketing Intelligence = Disruption
- 2. 2 MAIN TOPIC REALTIME MARKETING • What is Real Time Marketing and how marketers are using it. • Why social analysis "The Science" is here to stay and how it works • Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
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- 4. 4 WHAT DATA AREYOU WORKING WITH?
- 5. 5 • On behalfof BT Germany GmbH & Co., the Experton Group carried out a study on the question of how big data is changing business and IT. The study, “Data Explosion in Business IT”, was carried out in March and April 2012 with 100 decision-makers working at companies with more than 500 employees. Most participants named mobile use of the Internet and cloud computing as the most important factors driving the growth of big data. WHERE THE DATA IS COMING FROM there is good Big Data, which is insight, and bad Big Data, which is noise @chasemcmichael @infinigraph
- 6. 6 WITH REAL TIMECOMES REAL TIME PROBLEMS WHERE INTELLIGENCE AND ADAPTIVE DATA MANAGEMENT IS REQUIRE Collecting Smart Gathering the data is a science. Interpreting the data is an art @chasemcmichael @infinigraph
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- 8. 8 “IT’S NOT INFORMATIONOVERLOAD. IT’S FILTER FAILURE.” ― CLAY SHIRKY @chasemcmichel @infinigraph
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- 12. 12 EVERY PART OFTHE ENTERPRISE IS REAL-TIME
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- 14. 14 We have movedfrom a KEYWORD world (Silos) to an INTERST GRAPH World (Many to Many)
- 15. 15 SOCIAL SEGMENTATION Social datais one of the most powerful ways to segment your audience @chasemcmichael @infinigraph
- 16. 16 CONTENT ACTIONS INREAL TIME actionable insights is the most important part of collecting data @chasemcmichael @infinigraph
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- 18. 18 MARK TWAIN HASIT RIGHT
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- 21. 21 IN MEMORY ISKEY Big data analysis is a mix of anthropology, social sciences and statistics. @chasemcmichael @infinigraph
- 22. 22 “IF YOU’RE NOTCARING ABOUT MARKETING & SALES THINK AGAIN” @chasemcmichel @infinigraph
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- 27. 27 InfiniGraph is likethe Comscore for engagement performance and content trends. We drive higher engagements with better content.
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- 32. 32 LARGE SCALE INDUSTRYINSIGHTS What is drive the greatest engagement in your business. is what's working @chasemcmichael @infinigraph
- 33. 33 3 TREND IDENTIFICATION -HYPERCURATION™ Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.
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- 35. 35 VISUAL CONTENT • Visualcontent access via trend score
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- 37. 37 Go here toget your FREE engagement performance http://smo.infinigraph.com
- 38. 38 THE SOCIAL INTELLIGENCELIFE CYCLE
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- 40. 40 OUR BIGGEST REALTIME CHALLENGES 1. Distributed Data Gathering (Drone / Broker Mesh) 2. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources) 3. Categorization / Taxonomy Handling (Dealing with lots of disparate data) 4. Smarter predictive algorithms that can learn Scale Scale Scale
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- 42. 42 CONTENT MARKETING -INBOUND http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies
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- 44. 44 Thank You! @chasemcmichael @infinigraph http://smo.infinigraph.com http://www.infinigraph.com YouTube /infinigraph Slideshare/infinigraph Great Social Engagement Is About Knowing what drives engagement
Editor's Notes
- #2 Big Data Intelligence for Exceptional Engagement Performance
- #7 To me, there is good Big Data, which is insight, and bad Big Data, which is noise
- #15 What is content intelligence – SHIFT from keyword conversation to content interactionsContent programming is now an integrated view with a specific eye to consumer behavior – Competitive WeaponWe have moved from a Keyword world to an Interest Graph world. Brands have to leverage consumer actions on content or they are programming in the BLIND. The many to many world is finding what’s relevant over the collective and pushing that back to the CMO office to drive strategy and measure what’s effective as well as competitive insights. Brand now are in a must have position of using data to validate their content/marketing direction.
- #17 What's needed is a better understanding of customers' and prospects' “digital body language,” Melin said. “As they move through the sales cycle, this digital body language becomes more robust,” she said. It's crucial, she added, that the insights gained through the analysis of this information is shared throughout the organization.
- #28 InfiniGraph Increase Brand Engagement• Our technology crunches big data to analyze how your engagement ranks against your competitors.• We analyze the interactions by content type and theme.• We provide you the intelligence to drive best-in-class interaction strategies.The results? Higher return on:• Content Engagement Initiatives.• Creative Content Spend.InfiniGraph first understands the business objectives Pulls data and configures insights for use based on above objectives Simplifies data access and usability, provides training and information distributionContent Creation, Publishing and Distribution.Better Engagement through Better Content.1. What: Organize The Worlds ContentCompetitive Analysis of Content ThemesValidated industry list surfaces the right insights 2. With Extreme Depth: Content Analytics – Competitive rankings - InsightsType, Themes, Trends, EngagementEditorial Calendar Engagement Optimization, Curation, products, markets, brands, industries, geographies3. To Transform: Applied Content Engineering Competitive & Benchmark insights, strategy for transformative change, untapped market interests, focus target market segments, partner keiretsu strategies, products, brand, markets, geographies 4. And Leverage: Content HUB strategiesHighlight content, Increase engagement, drive trafficInterest targeting Paid Owned Earned higher efficiencyMore relevance increase consumer referrals
- #29 InfiniGraph has invested over 3 years of data organization/collection on >250K brands categorized into Industry segments. Scoring trillions of posts over many content types give brands the suitable information to comprehend what is driving engagement. This is critical as historic data is not available unless already discovered. Brands need this level of data to extract the right insights InfiniGraph provides. The social graph ischaotic with massive unstructured data. Thus, brands must have content scoring and analytics to measure what is working in their industry NOT JUST THEMSELVES (what happens on your brands pages).Before starting to develop a content strategy, the first step is for brand’s to know their target audience’s relevant collective interests and needs. Insights are automatically generated along with content curation to provide a brand ongoing intelligence for any possible marketing initiatives. The organized data creates highly strategic as well as tactical data ongoing.
- #43 InfiniGraph latest eBooks Social Engagement Ranking of the Top 15 Cosmetic Brands http://bit.ly/Six_Secrets and A brand Manager’s Guide To Content Marketing in Social Media http://bit.ly/ContentROIManypost on additional benefits InfiniGraph provides.http://blog.infinigraph.com/2013/04/11/how-to-build-a-content-marketing-machine-marketo-summit-2013/http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/http://blog.infinigraph.com/2012/11/09/how-big-data-increased-tcbys-social-engagement-by-398/http://blog.infinigraph.com/2013/02/05/how-meality-achieved-2000-fan-growth-and-3-ctr-increase-with-big-data-combined-with-facebook-ads-and-intelligence-content-strategy-video-slides/
- #44 Everyone has a genius moment,you are just not having them every day. But around us there are continuous genius moments happening all the time. InfiniGraph taps that genius