Pinterest for Business
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Video on how to setup and use a Pinterest Business Account
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Pinterest for Business
- 1. Pinterest for Business ingroupinc.com | webswagger.com
- 2. InGroup builds brands and key market relationships with effective strategy and customized support services for marketing programs, outreach communications, and public relations for nonprofit, government and enterprise clients. The specialty division, WebSwagger.com, delivers entirely Web and digital solutions for small and medium-sized businesses. ingroupinc.com | webswagger.com
- 3. Presenter Presenter: Gary Brolsma is a digital associate at InGroup, Inc. | WebSwagger.com ingroupinc.com | webswagger.com
- 4. What is Pinterest? ingroupinc.com | webswagger.com • Social media website for creating collages (boards) based on topics of interest • Ability to “pin” content, much like a scrapbook
- 5. Branding A Pinterest Account ingroupinc.com | webswagger.com • Feature business name • Description of products and services • Link Pinterest to website and social media accounts
- 6. Getting Started with Pinterest • Pin content in a steady manner • Tag other users to network with professionals and vendors • Pin content from a variety of ingroupinc.com | webswagger.com different sources
- 7. Engaging Users • Use creative, interesting board ingroupinc.com | webswagger.com names • Pin blog posts • Add description for pins • Pin YouTube videos
- 8. Advanced Tips • Add sharing and a Pin It! button ingroupinc.com | webswagger.com to blog posts • Feature pins on company website • Consider making “thank you” boards for clients that send special messages
- 9. Advanced Tips ingroupinc.com | webswagger.com • Pin tutorials • Watch trending topics • Evaluate analytics • Create a testimonials board
- 10. InGroup provides strategy and support for marketing programs, outreach communications and public relations – and digital solutions through its specialty division, Webswagger.com (888) 772-6400 Digital Solutions . Entirely Web ingroupinc.com | webswagger.com
Editor's Notes
- Pinterest is a social media website that allows you to create a collage of images in a group called a “board”. The board functions just like a scrapbook, that you can “pin” photos to. Pinterest has gained momentum over the years… for example, it has nearly 5 million users and about 1 and a half unique visitors each day. It drives referral traffic to websites.
- When creating your Pinterest account, you should feature your business name, logo, website url, and tagline about who you are. Make sure to claim your vanity URL and link it to your website and other social media accounts for the greatest exposure.
- Pinning a lot of content is great for your business, but you don’t want to pin everything at once. Slow and steady pins with build up your profile without overwhelming anyone. It’s good to tag other Pinterest users and vendors related to your business. Try to pin content that you like from many different sources, as this will build your network faster and spread to wider audiences.
- Give some thought to board names, you want to make sure the names are creative and interesting because they get shared when you pin something. You should pin your own blog posts occasionally, but don’t exclusively pin your own content. Add descriptions, keywords, and hashtags so that people can search for your content. Remember to be creative, since they will stay with the image as it gets re-pinned. You can also pin YouTube videos to share on your profile. Engage users by commenting on other’s pins or liking their pins.
- Adding sharing buttons to the bottom of your blog posts on your website can be a great way to get your visitors to share content and for more exposure. Feature pins you have made on your website, consider making “thank you” boards for your clients and customers that send special messages, and if you are creating these, consider watermarking your images.
- If you are offering a product or service with your company, you can consider making a board for tutorials to educate your followers on best practices or inform people how to use your product. Keep an eye on trending topics, if you find anything trending that relates to your business, you may want to share it as well. Look at your analytics on your Pinterest account and also on your website to determine what visitors are most interested in as well as the peak traffic to maximize traffic and user engagement. You can then start tailoring your pins for special topics. Once you have a decent amount of followers, a good idea would be to create a testimonials board were your clients can leave nice photos about you.