Gamc2010 04 - shaping the funnel - vinoaj vijeyakumaar - google

2,364 views

Published on

This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinoaj Vijeyakumaar's session covers a case study from Amari Hotels about using GA funnel visualization reports to increase site conversions.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,364
On SlideShare
0
From Embeds
0
Number of Embeds
1,297
Actions
Shares
0
Downloads
114
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Gamc2010 04 - shaping the funnel - vinoaj vijeyakumaar - google

  1. 1. Shaping the Funnel Increasing Online Reservations for Amari Vinoaj Vijeyakumaar Customer Solutions Engineer, Google Southeast Asia http://twitter.com/vinoaj Google Confidential and Proprietary 1
  2. 2. How much hard work do you put in to deliver visitors to your checkout flow only for them to leave ? Google Analytics Master Class 2010 #gamc 2
  3. 3. Google Analytics Master Class 2010 #gamc 3
  4. 4. The Funnel Google Analytics Master Class 2010 #gamc 4
  5. 5. Google Analytics Funnels Google Analytics Master Class 2010 #gamc 5
  6. 6. In an Ideal World Leaking No Lost Visitors Visitors Google Analytics Master Class 2010 #gamc 6
  7. 7. •  11 Branded and 7 Managed Properties in Thailand •  Highly reliant on website to be a driver of ecommerce revenue •  Early-adopter of Google Analytics •  Reliant on Google Analytics to identify profitable revenue channels and opportunities to increase sales •  Focus on user experience Google Analytics Master Class 2010 #gamc 7
  8. 8. The Questions Google Analytics Master Class 2010 #gamc 8
  9. 9. What can give us the answers? Google Analytics + Web Analyst (part detective, part creative thinker) = Actionable Insights Google Analytics Master Class 2010 #gamc 9
  10. 10. Funnel Conversion Rate Some time in the past, during an undisclosed time period •  42,000 visitors researched, evaluated, now ready to purchase •  Only 3.76% purchased •  96% abandonment rate •  Potential to do better! Google Analytics Master Class 2010 #gamc 10
  11. 11. Funnel Analysis Google Analytics Master Class 2010 #gamc 11
  12. 12. Detect and Minimise Errors Google Analytics Master Class 2010 #gamc 12
  13. 13. Can flexible rates be pre-loaded? Google Analytics Master Class 2010 #gamc 13
  14. 14. Reduce Paralysis By Analysis Google Analytics Master Class 2010 #gamc 14
  15. 15. Review Page Google Analytics Master Class 2010 #gamc 15
  16. 16. Review Page Google Analytics Master Class 2010 #gamc 16
  17. 17. Guest Details Google Analytics Master Class 2010 #gamc 17
  18. 18. Guest Details Google Analytics Master Class 2010 #gamc 18
  19. 19. Credit Card Details •  Hard work has been done: you’ve brought the visitor to the payment page •  Now to ensure that they make the payment! Google Analytics Master Class 2010 #gamc 19
  20. 20. Google Analytics Master Class 2010 #gamc 20
  21. 21. Payment Page Optimisation Google Analytics Master Class 2010 #gamc 21
  22. 22. Booking Confirmed The goal has been met, but don’t rest yet! Google Analytics Master Class 2010 #gamc 22
  23. 23. Google Analytics Master Class 2010 #gamc 23
  24. 24. Fast Forward a Few Weeks In the space of a few weeks: •  6 additional paying visitors per 1000 visitors •  Average of an additional $3000 per 1000 visitors •  Potential new loyal customers Google Analytics Master Class 2010 #gamc 24
  25. 25. Influencing New Site Design Apply data-driven learnings to infuence new site design Google Analytics Master Class 2010 #gamc 25
  26. 26. Shaping the Funnel Google Analytics Master Class 2010 #gamc 26
  27. 27. In an Ideal World Leaking No Lost Visitors Visitors Google Analytics Master Class 2010 #gamc 27
  28. 28. Thank You! http://www.amari.com/ http://twitter.com/vinoaj Google Confidential and Proprietary 28

×