2. Corporate Social Responsibility
• The business of business is business (Milton Friedman, 1960).
• Only brought to attention in 1960s
• Timberland
• Allocation of community working hours (from 16 to 40)
• Plantation in Mongolian desert and other places
• True understanding about what it is on all levels?
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IKEA ($2.5 billion profits from sale of $22 billion)
In partnership with UNICEF ($190 million donation)
To address child labor
$14 million raised through stores
Tsunami, earthquake (Pakistan, China, Haiti etc…)
3. Corporate Social Responsibility
• Self defense
• If you don’t do it, we will have it done on to you
• Affluence
• If you don’t do it, we will stop buying from you
• Impression management
• If we tell people we are responsible, increased reputation will
have positive impact on our profits
4. Corporate Social Responsibility
• What are the benefits?
• “88% of consumers said they were more likely to buy from a company that supports and
engages in activities to improve society. (UK Small Business Consortium)
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Win new business
Increase customer retention
Develop and enhance relationships with customers, suppliers and networks
Attract, retain and maintain a happy workforce and be an Employer of Choice
Save money on energy and operating costs and manage risk
Differentiate yourself from your competitors
Generate innovation and learning and enhance your influence
Improve your business reputation and standing
Provide access to investment and funding opportunities
Generate positive publicity
• What are the costs?
• Impair performance, as managers try to take account of a wide range of goals, consult
stakeholders and set up new accounting and monitoring systems
• Loss of price competitiveness
• Not everyone in organization has a say
5. Group work
• Research an organisation of your choice and prepare a PESTLE
analysis
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Political
Economic
Social
Technological
Legal
Ecological
of the factors influencing your organisation. The organisation can be
any company you have worked in or are interested in from any sector
(e.g., a university, a retail outlets, a fast food organisation, a
manufacturer, a charitable organisation etc etc).
• On the basis of your PESTLE analysis, could you offer any guidance to
the managers of your chosen organisation.
6. Individual work
• You should have:
• One most important area for development (from last session) that the you
will include in you as an individual goal
• Brought a copy of SMART framework and SMART goal work sheets
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• I will…
• Talk you through example goal work sheet
• Give you time to complete goal work sheet for your chosen goal
• Come around each table/ group and ask where are you up to with the goal
and planning
• Remind you that you need to finalise goal 1 planning and should start
collecting evidence for on a continuous basis from NOW to submission
• Remind that that goal 1 evidence will be reviewed on w.c 11 Nov. Aiming at
least 3 pieces of evidence per goal
• Clarify different sources of where they can collect evidence from
independent sources, i.e. tutors from various units with previous agreement,
PAT tutor, employer, supervisor
• Can get 1 piece of evidence from colleagues, peers, self)
