Cleaning up a website means removing outdated content to keep the business message clear and focused on current trends, client needs, and technology. It is important for four key reasons: to maintain a clear message as the business evolves; ensure the site is responsive to mobile devices for a good user experience; help with search engine optimization as search factors include updates and responsiveness; and keep the business relevant. Benefits include increased conversions, repeat visits, search rankings, becoming an information resource, and maintaining a clear message.

1. MARKETING WITH IMPACT!

2. SITE CLEANUP
What Does Cleaning Up
Your Website Mean?

3. TOP REASONS
1.
To keep your message clear and easy to follow
2.
To ensure you are keeping up with trends of new devices.
3.
To advance on Search Engines
4.
To stay relevant with client needs, and technology.

4. FIRST REASON
If you have content on your website that
pertains to dated material then you continue
to add to it, then your message may end up
confused. Your business continues to
change, so should your message.

5. SECOND REASON
If your website does not conform to mobile
devices, it makes it very hard to use for
someone browsing it with a phone or tablet.
You want to ensure that your website
responds to the device and creates a user
friendly environment.

6. THIRD REASON
Search Engines use many factors to
determine if your website should achieve a
high ranking. Some of these factors have to
do with Content, Responsive Design &
Frequent Updates.

7. EXAMPLE
Here you see an example of
Responsive Design. If someone
visits this website from a
computer, they get the version of
the site to the left. If they visit
from their phone, they receive the
mobile friendly version.

8. BENEFITS
•
•
•
•
•
•
Increase Conversion
Be Relevant
Encourage prospects to visit again
Rank higher on Search Engines
Become a resource
Keep your message clear

9. QUESTIONS
Does Anyone Have Any Questions On
Cleaning Up Their Website?

10. THANK YOU FOR YOUR
TIME!