Subscribers: A ContentMarketers Greatest Asset! by Ileane Smith June 2012
How do people subscribe to your content? ● RSS (most common) ● Newsletter (most highly regarded) ● Podcast (most targeted) ● YouTube (most difficult to reach) ● Facebook (most untapped) ● Hybrid (most desired) ● More?(what else you got?)
RSS SubscribersTypically very savvy.They like to organize thecontent they consume infeed readers. They knowhow to find the feed iconon your website.
Newsletter SubscribersMany of them wantexclusive content fromyou or FREEBIES.Theyll get your emails.Sometimes theyll openthem, most of the timethey dont!!The trick is to keep them interested in what you have to say!
Hybrid Subscriber #1Some people subscribe to your RSS feed AND your Newsletter. Thats a win-win for you.
Podcast Your mostSubscribers captive audience. Once they have the headphones on, you can get inside their heads and convey your ideas without distractions.
More Hybrid Subscribers Please! When people subscribe to content via RSS + Newsletter + Podcast. You know where Im going with this...