7th I.S.L.E. Meeting: Sustainability of mass tourism

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7th I.S.L.E. Meeting: Sustainability of mass tourism

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7th I.S.L.E. Meeting: Sustainability of mass tourism

  1. 1. Sustainability of mass tourism Stanislav Ivanov Email: stanislav.ivanov@vumk.eu
  2. 2. The Speaker ... 2 • Editor-in-chief of the European Journal of Tourism Research (http://ejtr.vumk.eu) • Vice Rector for Academic Affairs and Research at International University College, Bulgaria ( http://www.vumk.eu) • Member of the International Association of Tourism Experts (http://www.aiest.org)
  3. 3. Content • What is Sustainable tourism? • The role of alternative tourism for the sustainable development of the destination • The role of mass tourism for the sustainable development of the destination • Sustainability: alternative vs. mass tourism • Sustainability of mass tourism: the tourism policy objective • Macro- and micro-techniques for sustainable management of visitor flows 3
  4. 4. What is Sustainable tourism? • Sustainable tourism: tourism that balances its economic, social and environmental impacts in such a way that the increase in the economic welfare of the local population is not at the expense of social degradation and severe environmental problems. • Sustainable tourism is NOT type of tourism, but state of tourism – every type of tourism can be sustainable or not. 4
  5. 5. What is Sustainable tourism? (2) • Sustainability of tourism is analysed in 3 dimensions (Swarbrooke, 1999): environmental, economic, social • Overwhelming attention in literature is paid on environmental dimension (e.g. Rossello-Batle et al., 2010; Radwan et al., 2012) • Social dimension is usually associated with CSR (Bengisu & Balta, 2011; Bohdanowicz & Zientara, 2008) • The evaluation of the economic dimension of sustainability should reflect how well they integrate into local economy (Ivanov, 2005) 5
  6. 6. The role of alternative tourism for the sustainable development of the destination Benefits: •More equal spatial and temporal distribution of visitor flows in the destination •Considering the interests of local population •Considering the culture of local communities •Stimulating the local economy •Protection of environment •Stimulating the mutual understanding between societies 6
  7. 7. The role of alternative tourism for the sustainable development of the destination Threats: •Transforming alternative tourism into mass tourism •Purposive limitation of tourism development – ‘small is beautiful’ •Tourism elitism •Eco-imperialism •Projection of sense of cultural superiority by tourists •Interference in the way of life of local population 7
  8. 8. The role of mass tourism for the sustainable development of the destination (1) Benefits: stem from the huge economies of scale •Low prices leading to democratisation of travel •Spatial concentration of visitor flows and their diversion from sensitive areas •Enormous savings from/for infrastructure construction, usage and maintenance •Large number of jobs created •Diverse knowledge and skills of tourism employees 8
  9. 9. The role of mass tourism for the sustainable development of the destination (2) • High tax revenues in the government and municipal budgets • Inclusion in tourism supply of tourist resources that would otherwise not be profitable for use/visitation • Possibilities to influence tour operators via increased bargaining power of hoteliers • Increased possibilities for innovations • Transforming the concept of sustainable development into economic benefits 9
  10. 10. The role of mass tourism for the sustainable development of the destination (1) Threats: •Disregarding the interests of local communities (who says what they want?) •High human footprint on the territory – ‘leave nothing from you, take nothing with you’ (so what? Ain’t humans part of nature?) •Gradual ‘conquest’ of new territories through the expansion of resorts 10
  11. 11. The role of mass tourism for the sustainable development of the destination (2) • Aculturation • Cultural cocoon • Criminal activities (only in mass tourism?) • Pollution (is it really less in alternative forms of tourism?) 11
  12. 12. Sustainability: alternative vs. mass tourism 12 Sustainability dimensions Alternative tourism Mass tourism Environmental dimension 4-high 3-medium Social dimension 4-high 4-high Economic dimension 2-low 5-very high 5-point scale: 1- very low, 2-low, 3-medium, 4-high, 5-very high
  13. 13. Sustainability of mass tourism: the tourism policy objective • The tourism policy objective should NOT be eliminating mass tourism at all or substituting it with alternative tourism, but making mass tourism more sustainable. • Sustainability should not be sought only via alternative tourism but via mass tourism as well through ‘synthesis of the mass tourism thesis and the alternative tourism antithesis.’ (Weaver, 2013). 13
  14. 14. Macro- and micro-techniques for sustainable management of visitor flows (Ryan, 2003) 14 Macro-techniques Micro-techniques Honeypots Visitor number restrictions Spatial dispersion of visitors Pricing and price discrimination Zoning Paths and signage in parks Green policies Entry points control Suburban green areas Stimulation of natural processes (fires, floods, landslides) Educating the tourists
  15. 15. To conclude: Sleep well and do not feel guilty that you are a mass tourist. Without you someone would be starving … 15
  16. 16. References • Bengisu, M., & Balta, S. (2011). Employment of the workforce with disabilities in the hospitality industry. Journal of Sustainable Tourism, 19(1), 35–57. • Bohdanowicz, P., & Zientara, P. (2008). Corporate social responsibility in hospitality: Issues and implications. A case study of Scandic. Scandinavian Journal of Hospitality and Tourism, 8(4), 271–293. • Ivanov, S. (2005). Measurement of the macroeconomic impacts of tourism. Unpublished Ph. D. thesis, University of Economics – Varna, Bulgaria. • Radwan, H.R.I, Jones, E., & Minoli, D. (2012). Managing solid waste in small hotels: a comparison of green and non-green small hotels in Wales. Journal of Sustainable Tourism, 20(4), 533–550. • Rossello-Batle, B., Moia, A., Cladera, A., & Martinez, V. (2010). Energy use, CO2 emissions and waste throughout the life cycle of a sample of hotels in the Balearic Islands. Energy and Buildings, 42(4), 547–558. • Ryan, C. (2003). Recreational tourism. Demand and Impacts. Cleverdon: Channel View. • Swarbrooke, J. (1999). Sustainable Tourism Management. London: CABI Publishing. • Weaver, D. (2013). Asymmetrical dialectics of sustainable tourism: toward enlightened mass tourism. Journal of Travel Research (in press) 16
  17. 17. THANK YOU FOR THE ATTENTION! QUESTIONS? 17

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