ING: challenges for pr & media relations in a changing media land scape
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• Challenges for PR & Media Relations in a continuous changing media landscape ...
• Challenges for PR & Media Relations in a continuous changing media landscape
Over the last few years, ING the Netherlands have worked on a clearly defined vision with a relevant PR & Media Relations and Social Media strategy. And with success. ING was rewarded as the best social media company of 2012 in the Netherlands. During the Social Media & PR 2013 (May 16th & 17th) ING shared their vision and some interesting insights on how ING, specifically the External Communications Department, is dealing with a continuous changing society and media landscape and the impact of those changes, including the impact of social media, on their daily activities.
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