The document outlines Marisa Smith's presentation about installing an agency operating system at her marketing agency. The presentation covers the inspiration from books like Small Giants and EOS, the journey of developing shared vision, values, priorities and accountability. It also discusses the results of implementing these changes, including 400% increased traffic, 300% more leads, 20-40% annual revenue growth and higher salaries. The goal is for agencies to get their operations in order so they can work smarter and achieve better results.
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Shared Core Values
• We seek excellence in everything we do
• We crave and nurture collaboration
• Our communication is honest and respectful
• Our service is enthusiastic and engaged
• We are driven to learn and improve
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Shared Long-Term Target
To be recognized as a world-class
inbound marketing agency with a
highly-engaged team, delighted
customers, and deep roots in our
community.
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Clear Communication: Agreements
• Time integrity
• Maintain accountability
• Respect the agenda
• Assume Good
• Be Prepared
• Be Present
• No Sidebars
• Essential devices only
• Active participation
• Solutions-minded
• Be mindful of energy and
impact
• Minimize distractions
• Direct engagement
• No Drama or Gossip
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• Monthly Website Traffic is up 400% over 2012
• Monthly Leads are up 300% over 2012 (added 7000 contacts since Sept. 2012)
• 20 - 40% Revenue Growth Per Year (Revenue has more than doubled since 2012)
• 0% Retainer Revenue in 2012 vs. 75% Retainer Revenue in 2015
• Gross Profit now averages 35 - 40%
• Average Salaries are 20% higher
• I’m working 40 hrs/week instead of 60, and 80% of it is in my sweet spot.
The Results: Since September 2012