HR Summit and Expo 2013 Brochure

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The HR Summit and Expo, 7 - 9 October 2013 in Dubai, is the Middle East's largest event for HR Professionals.

With a speaker line up of two world-class Gurus and more than 40 regional and international HR leaders, the HR Summit is the place where tomorrow’s strategies are
discussed and transformational expertise is exchanged.

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HR Summit and Expo 2013 Brochure

  1. 1. www.hrsummitexpo.comWHAT WILL INSPIRE YOU THIS YEAR 2 ground-breaking gurus bringing you the latest thinking onmanagement, leadership and engagement 35 sessions at the HR Summit with a new breakout stream formore strategic insights 100+ speakers across 5 days covering all HR disciplinesunder one roof CEOs reveal what they need from you and how HR can trulypartner with the business 50+ free learning seminars on the Expo floor across 3 days forthe entire HR team 1 night to celebrate your achievements at the HR ExcellenceAwardsConstantin SalamehGroup CEOAl Ghurair InvestmentRick HelliwellVP – Corporate LeadershipEmiratesWayne DaviesHR Director – MEAGESaleh Al-HarthiGM Leadership DevelopmentSTC GroupMatthew MeeVP– Human ResourcesJumeirah GroupAbdulrahman SaqrSenior VP HRFirst Gulf BankAshwani DahiyaVP Global HR AnalyticsAmerican ExpressMichael SchulzSenior VP HRPetrofacUNRIVALLED SPEAKERFACULTY LED BY+100 THOUGHT LEADERS ACROSS 5 DAYSJohn HarkerGroup Director, HRAl-Futtaim GroupStrategic PartnerGULFTALENT.comPlatinum SponsorHeadline Sponsors Gold Sponsor#HRSE136 – 10 October 2013Sheikh Rashid HallDubai International Convention and Exhibition CentreTOMPETERSThe ‘Apostle of Appreciation’HR’s Iconic EmployeeRecognition and Motivation GuruCHESTERELTONWorld’s #1 Authority onManagement and Leadership
  2. 2. www.hrsummitexpo.com| 2 |WHAT’S NEWTHIS YEARHR Summit and Expo brings you the world’smost prominent management andleadership guru – Tom Peters. Known as the‘father of modern management’, Tom has pavedthe way to many management theories andpractices that are implemented in today’s bestperforming organisations. Prepare to be inspired.We also host one of HR’s iconic thinkers andtrendsetters. Armed with a new best sellerand findings of a survey of 300,000 managers,Chester Elton will share with you the latestthinking on employee recognition andmotivation – a key ingredient in your retentionmix.What was bigJust gotbiggerWith businesses in the region gearing for growth,the show this year is expanding with a moveto the prestigious Dubai InternationalConvention Centre to offer you more content,greater interaction and better networking tomake you an effective agent of growth in yourbusiness.The programme now has a new breakoutstream to give you a choice between 24 extragroundbreaking sessions featuring regionaland international HR leaders and experts.We have increased opportunities to interactwith speakers and panellists as well asnetwork with 2,000 peers and industry figures toenrich your experience.Register BEFOREJuly 10 andSAVE upto $2,397Welcome to the Middle East’sLARGESTGathering of HR ProfessionalsEndorsed By
  3. 3. www.hrsummitexpo.com | 3 |ONE WEEK INDUBAI365 DAYS OFINSPIRATIONNo matter where you are in your HR career, thisyear the show promises to deliver great valuethrough many learning and networkingopportunities that will keep you inspired and firedup to be more successful.With a speaker line up of two world-classgurus and more than 40 regional andinternational HR leaders, the HR Summitis the place where tomorrow’s strategies arediscussed and transformational expertise isexchanged.For the practical know-how to help you withyour day to day HR operations, we are bringingyou more than 50 free-to-attend seminarsspanning across 8 tracks that cover all HRdisciplines and specialities.THE SHOWAT A GLANCESUNDAY 6 OCTOBERPre-SummitMasterclassesMONDAY 7 OCTOBERHR Summit Presents: A Day with Tom PetersHR Expo OpensFree Seminars on Expo FloorTUESDAY 8 OCTOBERHR Summit Day 2HR Expo ContinuesFree Seminars on Expo FloorHR Excellence Awards and Gala DinnerWEDNESDAY 9 OCTOBERHR Summit Day 3 Featuring Chester EltonHR Expo Last DayFree Seminars on Expo FloorTHURSDAY 10 OCTOBERPost-SummitMasterclasses
  4. 4. www.hrsummitexpo.com| 4 |We live in aTom Peters world– FortuneMonday 7 October 9.00 – 16.45HR Summit PresentsA DAY WITH TOM PETERSTom is co-author of In Searchof Excellence – the book thatchanged the way the world doesbusiness, and often tagged asthe best business book ever.Sixteen books and almost thirtyyears later, he is still at theforefront of the “managementguru industry” he single-handedly invented.What is new? A lot. As CNNsaid, “While most businessgurus milk the same mantrafor all its worth, the one-manbrand called Tom Peters is stillreinventing himself.” His mostrecent effort, released in March2010: The Little BIG Things:163 Ways to Pursue Excellence.Tom’s bedrock belief: “Executionis strategy – it’s all about thepeople and the doing, not thetalking and the theory.”TOMPETERS
  5. 5. Excellence: Continuing The SearchTalent Time!Of course, it’s always been the people;but with a new value equation that putsdramatically more emphasis on innovationand creativity and NASA-like “to the moon”projects and multi-enterprise co-operation,talent (big word!) is more important than ever.Strategies and tactics are offered for takinga fresh, radical re-look at the “people (talent!)dimension.” Peters comes at this “bottomup,” focusing on what he calls “Brand You”–instilling an entrepreneurial attitude andpenchant for excellence in every employee.In this compelling presentation, Petersrevisits and boldly extends the ideas thathelped make "In Search of Excellence"a watershed event in both businessand publishing—and launched the nowmammoth “management guru industry.”Admitting, “the older I get, the less boringthese ‘basics’ such as ‘people first’become,” Peters says that these same ideas“that led us to take a gamble on Wal-Mart in1982 animate the likes of Google, Starbucksand Commerce Bank today. In fact, the100% implementation of these ideas is farmore important—for survival’s sake—than itwas 25 years ago.”This presentation promises to inspireaudiences of any type, anywhere. Peters’own passion and intensity, audiences aroundthe world report, has only grown with thepassage of time.FEATURING11.15 – 11.45Socialising Your Business to Drive Change, ImproveProductivity, Engage Customers and EmployeesLeading organisations around the world are seizing theopportunities in moving from using social technologies forbasic communication to driving disruptive change in theirindustries. This phenomenon is driving innovation in twokey areas; creating a smarter better-connected workforceand exceptional customer experiences. In this thought-provoking talk, IBM demonstrates how ‘social business’is enabling companies worldwide to increase employeeproductivity and access to knowledge, to empower peoplethrough effective collaboration and to amplify innovation inmany business areas.Session led by IBMNetworking LunchHosted bywww.hrsummitexpo.com | 5 |Monday 7 October 9.00 – 16.45HR Summit PresentsA DAY WITH TOM PETERS
  6. 6. www.hrsummitexpo.com| 6 |9.00 – 9.30Business Leaders Dual InterviewHow Business Leaders Perceive andValue Their Human Capital OperationsIn many organisations in the Middle East, thepotential for business growth is constrainedby neither financial capital nor leadershipcommitment but by people resources.Companies continue to struggle to have theright talent in the right place when businessmandates. This session will shed light onthe business – HR dynamics of the pastfive years and how CEOs view HR in theirbusinesses.Constantin Salameh, Group ChiefExecutive Officer, Al Ghurair InvestmentAndrew Shaw, Managing Director, Ducab9.45 – 10.15Strategic Workforce Planning for aDynamic Pipeline of Critical Talent andAdded Value to BusinessEnsuring that business goals are enabledby solid people plans is making HR leadersre-evaluate their HR tactics. The need toidentify and fill predicted gaps in critical talentand align it to business planning is becominga competitive advantage some businessesneed to grow in today’s economy. Henry willdiscuss the bottom-line benefits of a strategicapproach to workforce planningand how it can bolster efficiency.Henry Fares, Head of HR -Middle East & North Africa, DHL10.15 – 10.30The Impact of Charismatic Leadership:Driving Productivity and ProfitabilityFocused properly, leadership charismafosters an environment where all of yourpeople have a positive and energetic attitude,are emotionally and intellectually committedto your vision, and are inspired to contributetheir very best efforts to the organisation. Inthis upbeat and energetic briefing, you willlearn how you can become more personallycharismatic and how to harness thatcharisma to achieve superior bottom-lineresults for your business. Deiric will coverthe critical connection between engagement,productivity and leadership charisma.Deiric McCann, Executive VicePresident – Europe, ProfilesInternational and co-author of“Leadership Charisma”11.15 – 12.00The Learning Leaders PanelAlways Learning: How AcceleratingBusiness Changes are Forcing L&D toEvolveWith new opportunities to accompanyeconomic recovery, more businessesare exploring different areas for growth.To achieve growth, talent skills andcompetences need to move hand in handwith the business. Companies now want theirtalent to acquire and develop new skills morequickly than ever. With new technologies andbudget constraints, managing effective L&Dhas never been this critical to the business.Featuring leading heads of learning, thesession will address how to become a“learning organisation”Lee-Anna Nussbaumer, Director TalentManagement, Learning & Development,Emaar PropertiesTara Cherniawski, Director ofLearning & Development - Group &Corporate, Jumeirah GroupBrett Preston, General Manager- Group Learning & OrganisationalDevelopment, Al-Futtaim GroupMary D’Amato, Assistant Directorof HR – Learning & Development,Georgetown University12.30 – 13.30Networking Lunch Hosted byTuesday 8 OctoberHR Summit Day 2A profound summitthat encounteredinsightful information indepth and introducedup to date aspects andfuture trends in a verysophisticated wayMaen Al MousaArasco
  7. 7. www.hrsummitexpo.com | 7 |STREAM A STREAM B14.00 – 14.45Integrated Talent Management for Long-TermBusiness Advantages: Retention, Engagement andPerformanceAfter the global financial crisis, business leaders realisedthat their talent practices needed to respond to changes ineconomic and business conditions. To avoid the pitfalls ofhaving to let people go to cut costs when the business takesa downturn, or battling for scarce talent when there is a marketuptake, companies are now focusing on having an integrated‘talent strategy’ for the business. A strategy that will tie allHR practices together for strategic and insightfuldecision-making.John Harker, Group Director, HR, Marketing &Travel, Al-Futtaim Group14.45 – 15.15The Big Data Boom: Making Data-Driven PeopleDecisions Using Predictive HR AnalyticsMany HR functions in the region have now become centres forlarge-scale data aggregated from various HR processes andactivities like engagement surveys, recruitment assessments,learning behaviours, etc. Using this ‘big data’ is now thenew frontier of empowering business and people decisionspowered by data. Ashwani demonstrates how to put bigdata analytics into use of HR decisions to predictunforeseen trends and business outcomes ofpeople strategies.Ashwani Dahiya, Vice President Global HRAnalytics, American Express15.45 – 16.30Developing Local Leaders for Global Growth andIncreased Bench StrengthLeading in different countries and across many operatingenvironments means that a new set of leadership capabilitiesis required for today’s business leaders. Businesses nowunderstand that their leaders have to be globally-aware butat the same time understand and adapt to local marketconditions and growth goals.Rick Helliwell, VP – Corporate Leadership Development& Talent, EmiratesAbdulrahman Saqr, Senior Vice President- HR, FirstGulf BankPaula McManus, Senior Vice President - Group TalentDevelopment National Bank of Abu DhabiKelli Godfrey, Talent and Development Director - Eurasiaand Africa, The Coca-Cola Company16.30 – 17.15Beyond Attraction: Strategic Employer Branding toSupport EVP and RetentionIn the fierce war for talent, employers struggle to keep acompetitive edge to not only attract but also retain key people.Businesses are starting to look at not only how their brandas an employer is perceived by their future talent but alsoby existing workforce. The way the employercommunicates its brand to the staff is becomingmore important to remain competitive.Cedric Mackellar, Regional HR Director – MiddleEast, G4S14.00 – 14.45Too Big to Ignore: Is HR in the Middle EastReady for the Social Media and Mobile Revolution?The Middle East is one of the fastest growing regions insocial media and mobile technology adoption. Employeesare now more visible, more vocal and more connected. Inthis session, Saleh explores why HR cannot afford to misson the opportunities social media can bring to the businessand the way future HR will be delivered. He willalso explain how the challenges and risks oughtto be managed.Saleh Al-Harthi, GM - Leadership Development,Rewards and Performance, STC Group14.45 – 15.15Identifying Pivotal Talent as Part of a TalentSegmentation Strategy: How to Maximise Return onImproved Talent PerformanceMost organisations assume that the return on improvedperformance (ROIP) is equally valuable in all roles at allperformance levels, contexts and strategies. This is,however, not the reality. The best companies can identify theroles in their business where improving talent performancehas the highest impact on delivering business outcomes.Peter explores the difference between importantand pivotal talent and the analytics processinvolved.Peter Attfield, HR Director – Retail & FMCG,Alghanim Industries15.45 – 16.30People Powering Global Growth: Establishing GlobalTalent PracticesMore businesses are looking to expand in new and emergingmarkets in the Middle East, Africa and Asia. Will talentpractices developed for a certain market work in a new one?Many HR leaders are now assessing how ‘global’ their HCMstrategies are and how to evolve them to fit into businessgrowth ambitions while maintaining local marketmandates.Masoud Golshani-Shirazi, VP HR, Aujan Coca-Cola Beverages Company16.30 – 17.15‘Leading the Growth’ Case Studies – How TopOrganisations are Preparing Their Leaders for theFutureIn today’s economic climate, leaders need to constantlyadapt to the changes the business and market conditionsdictate. This series of case studies address the leadershiplife cycle of selecting and assessing potential in leaders,developing their capabilities and managing succession inalignment of business growth.Ricarda Ruecker, VP Leadership & OrganisationDevelopment, MCNGreg Pascoe, Leadership Consultant, SaudiElectricity CompanyMark Bechtold, Senior HR and OD Advisor,Saudi AramcoTuesday 8 OctoberHR Summit Day 2
  8. 8. www.hrsummitexpo.com| 8 |12.00 – 12.30Promoting Healthy Organisations: Isit Time for a Paradigm Shift in PeopleManagement?Today’s HR leadership addresses challengeswithin healthcare investments purely from atechnical point. They leave out optimisationlevers that include medical factors that couldlead to minimising and preventing claims thatdrive premiums up and productivity down.This session highlights key cost drivers andcontrol levers relevant to managing a healthinsurance scheme that every HR managershould know.  Sven will give a holisticoverview of how to analyse and manageyour healthcare investment including healthawareness and prevention programmes toaid productivity and cost control.Dr Sven Rohte, Chief Commercial Officer,Daman (National HealthInsurance Company)12.30 – 13.30Networking Lunch Hosted by11.00 – 11.40The HR Leaders PanelA Vehicle for Business Transformation:How HR Can be Truly Strategic andDrive GrowthAll around the world, HR leaders arebeing challenged to step up their gameand become more ‘strategic’. Companieshave been making the transition froma transactional HR approach to a morebusiness enabling transformational HR. Thispanel discussion will hear from regional HRleaders on how they are transforming theirHR structures to support business growthand how HR is being reinvented to enablebusiness transformation and improvement.Wayne Davies, HR Director – MEA, GEMatthew Mee, Vice President HumanResources, Jumeirah InternationalMarc Hoodless, Managing Director – HR,Arqaam CapitalMichael Schulz, Senior Vice President -Human Resources, PetrofacRuth McGill, Head of Country HR - EMEAand Americas, Standard Chartered Bank11.40 – 12.00How HR is Driving BusinessTurnaround at Silicon Valley’s FounderHP is one of the largest companies in theworld with annual turnover of $120B and300,000 employees. In 2011, its share pricedropped by 60% and its financial results werebelow the expectations of shareholders andanalysts. As a result, HP has embarked on amajor 5-year turnaround plan, and HR is in thecore of it. This case study explains the impactof HR on the financial results of ablue chip like HP.Diaa Mohamed, VP - Global HRServices, Hewlett-Packard9.00 – 10.30How Great Leaders Use Recognition toDevelop a Culture of Belief and DeliverBig ResultsIn this very interactive and engaging sessionbased on the New York Times best sellingbook, “All In” and research from over300,000 surveys on high performanceorganisation, Chester will inspire you on howto Engage, Enable and Energise yourworkforce through the power of recognition.The simple formula of E+E+E outlines howhigh performance organisations deliverextraordinary results through creating theright culture at work. The session focuseson energising your people through effectiverecognition and in short, getting your people“All In” and committed at your organisation.Chester has authored and co-authored6 New York Times best sellers in a rowand his work on workplace recognition in“The Carrot Principle” is the seminal work onthe subject. “The Orange Revolution” tookthe concept of teamwork to the next level.Now with “All In: How the Best ManagersCreate a Culture of Belief and Deliver BigResults!” the concepts of getting the rightculture at work and how right culture is everycompany’s competitive advantage, are againchanging the way leaders look at their peopleand their unique advantage in their markets.CHESTERELTONThis was one of the best eventsI have attended. The experienceshelped in giving us the rightexamples that I will never forgetAbeer Al MehairbiADCOWednesday 9 OctoberHR Summit Day 3
  9. 9. www.hrsummitexpo.com | 9 |13.30 – 14.15The Business of Nationalisation: Embedding Nationalisation inCorporate Culture and Values for Holistic GrowthIn the wider GCC, talk of Nationalisation has been on going for manyyears and continues to dominate most HR agendas in 2013 and beyond.More and more, private companies operating in the region are required toincrease the number of nationals working for them. On the stage, leadingcompanies share their take on Nationalisation and insights on developingnational talent for the future.Leslie Thurogood, SVP Competence Assurance, MubadalaMasoud Al Maskary, HR Director, Oman SailMeshari Al Bannai, VP HR, Dubai AirportsNadia Al Muehairi, Director of HR, Ministry of Labour14.15 – 14.45The Science of Positive Thinking: Fostering Employee MentalWellbeing to Influence Productivity and PerformanceOrganisations across the Middle East have to deal with the impact ofreduced employee productivity, poor job satisfaction, high levels of stress,and high staff turnover caused by physical and mental fatigue. Unlessorganisations take serious steps towards creating a positive climate, theywill find themselves bearing heavy increased costs that eat their profits.Oussama explores how organisations can provide a climateto nurture and grow positive thinking that leads to improvedand sustained employee well-being.Oussama Mansour, CEO – Middle East, ProfilesInternational14.45 – 15.15HRMS 2.0: The New Wave of HR Technology and IntegratedTalent SolutionsThe technology revolution has not left HR unaffected. Innovative HRsolutions are now becoming more affordable, scalable and accessible bynot only big organisations but also SMEs. There is a new wave of cloud-based systems, mobile apps and integrated solutions that is making theold systems obsolete and many organisations are consideringthe transition. Henrik will showcase the new trends in HRtechnology and how they facilitate business alignment.Henrik Hansen, Director - Global Head of HR InformationTechnology, Medtronic15.45 – 16.30Engaging A Multi Cultural Workforce: Making the Business Casefor Sustainable EngagementBusinesses are investing more in understanding what makes theiremployee committed and acting on it. HR directors have started torealise that in a multi-cultural organisation, engaging one segment of theworkforce requires a different approach than that of another. In a panelmade up of prominent HR leaders, the discussion will revolve arounddifferent engagement drives for workforce groups and ways to sustainengagement.Fareda Abdullah, Head of HR, Majid Al Futtaim GroupFahad Abdulkareem, HR Director for Arabian Peninsula, P&GAlberto Martinez-Sanguino, HR VP for Gulf, Schneider ElectricKifaya Abu Thallam, HR Advisor - Group HR, Tawazun16.30 – 17.15Next Generation of Total Rewards Structures that DeliverMaximum Business Value for SpendAlthough new elements were introduced, most businesses in the MiddleEast still rely heavily on fixed pay and allowances to attract talent. Thisapproach has given companies very little room and flexibility to aligntheir rewards practices to their business objectives. Employers are nowconsidering new structures to their total rewards strategies tobalance the challenge of managing labour costs with the goalof attracting and retaining key talent.Ramakrishna Krovvidi, SVP - Organisation Development,duSTREAM A13.30 – 14.15The New Borderless Workplace: HowTechnology Has Revolutionised How andWhere People Work and Why HR Should CareThere is no doubt that in the past decade, technologyinnovation has been accelerating at a very high pace andhaving a big impact on the way people work and collaborate. TheMiddle East is not isolated from these trends and companies areincreasingly embracing new technologies and introducing workflexibility programmes to increase productivity, engagement andcollaboration.Speaker to be announced14.15 – 14.45From 40% Employee Satisfaction to Top 10 Employer: TheARASCO Story of HR TransformationA HR transformation journey at ARASCO started in 2008 witha vision to become one of Saudi Arabia’s top employers. Thevision was translated into a clear and vivid strategy to reconstructthe HR function to enable successful execution of this strategy.Khaled shares how ARASCO took their 40% employee satisfactionlevels to 98% in 4 years. He details the phases theexecution plan comprised of and the lessons learnt fromimplementation.Khaled Alhanaky, Chief Shared Services Officer,ARASCO14.45 – 15.15Enterprise Career Management to Exploit Internal TalentPotential and Increase RetentionMost employees place career development and progression amongtheir top motivators and retention factors. Companies that learned tobuild transparent career maps and mobility programmes are greatlyoutperforming those that have not. Brett addresses the differentcareer models exist today and how multi-dimensionalcareer paths are the answer to the growing challenge ofbalancing employee and business aspirations.Brett Preston, GM - Group Learning & OrganisationalDevelopment, Al-Futtaim Group15.45 – 16.30How Investing in Employee Welfare Increased Engagement:A Qatar Museums Authority Case StudyHR leaders are constantly looking at innovative ways to reward andrecognise their people to maximise engagement and retention. Anew rising trend also looks at the well-being of employees, work-life balance and their link to productivity and engagement. TheQMA has recently invested heavily in a new employee welfareprogramme. Sharoq will showcase the rationale behindthe investment and how they launched the initiative andensured employee buy in and the measures they put inplace to gauge ROI.Sharoq Al Malki, CHRO, Qatar Museums Authority16.30 – 17.15A New Front for Battle: Attracting Talent in Emerging andNew MarketsAlthough the business opportunities are very lucrative, the peopleside of the growth has presented many challenges. Talent is veryscarce and often very expensive. Market practices are not visibleand hard to benchmark against. Technical expertise is lacking andbecoming harder to retain. Oluwafunke will share MTN’sown experience in Nigeria and what you can learn from it.Oluwafunke Amobi, GM, Organisation & TalentDevelopment, MTN NigeriaSTREAM BWednesday 9 OctoberHR Summit Day 3
  10. 10. www.hrsummitexpo.com| 10 |Masterclass AStrategic Workforce Planning- Right People, Right Place,Right TimeOn the top of list of HR challenges, you will find aligning people strategy tobusiness strategy and shaping the organisation so that it is agile enough todeal with both expected and unexpected events. The answer is StrategicWorkforce Planning. At this masterclass, you will learn how to:• Develop HR contribution from data to insight and use qualitative andquantitative information about your human resources in support ofbusiness strategy• Understand methods for ensuring that the demand for people - numbers,knowledge, skills, attitudes, and values - are matched with supply of suchattributes• Design a process by which people considerations are raised in thebusiness strategy-setting debate and to ensure that business-basedplans are put in place for the people outcomes of this debateLed by Paul TurnerProfessor BCU, Former HR Director Loyds TSB and BT, FormerVP, CIPDMasterclass BWhy We Hate HR: What HR is Doing Wrong and What YouCan Do to Put it RightAt the top, decision makers are struggling to demonstrate where HR addsvalue. On the operational side of the business, employees see very littleaction in terms of career development, promotion on merit, performancemanagement or in terms of HR protecting employees from bad practicesand bad managers.Attend this interactive and case study packed masterclass to:• Discover how your organisation and your employees really perceive HR• Learn where you are going wrong and what you are not doing at all• Identify specific problem areas in your organisation that can be addressed• Create action points to address the perception gaps• Take home a series of actions and investigation plans to improve all areasof HR in your businessLed by Paul WalshMaster Trainer and Consultant, 15 years of HR experience in theGCCMasterclass C Part of “The SHRM Experience @ HR Summit”The SHRM Competency Model - Elements for HRSuccess™SHRMs Elements for HR Success™ is a comprehensive competencymodel designed to assist HR professionals across all career levels. Thismasterclass will cover:• The theory and application of effective, validated competency models• The application of detailed proficiency standards• Real world examples applying the model in behavioral interviews,performance management and assessmentsMasterclass DMaking the Jigsaw Fit Together: A Business Integrated andClearly Communicated HR StrategyThis masterclass experience provides you with the tools and expertise tobuild a structured approach to successful HR strategy execution. You willlearn how to:• Use network and stakeholder analysis tools to identify the needs of yourcross functional colleagues and how to build mutual understanding andbenefit• Assess your company’s strategic people priorities and validate theiralignment with business strategy• Take a lead role in influencing the creation and nurturing of a strong andpositive culture that makes things happen and translate strategy intoaction• Develop a structured and interactive communication plan to ensure yourstrategy is clearly communicated and understood by all employeesLed by Tim SavageFormer CHRO of Jumeirah Group, Fromer HR Leader, Le Meridian,32 years of HR ExperienceMasterclass EGreat Leaders Engage People: Develop a CustomisedEngagement Strategy with an Execution Action-PlanEmployee engagement is the single most important distinction betweenoutstanding and struggling organisations. Thats why as an HR Leader, itsimportant that you provide leaders with answers, support and a frameworkwithin which they can improve their team’s engagement levels.At this masterclass, you will:• Learn what processes and management competencies you need todevelop to make sure your best employees remain engaged• Learn to evaluate the current levels of engagement within yourorganisation using quantifiable and convincing indicators• Gain the knowledge to develop strategies and measures to increaseengagement levels• Formulate a clear and customised action plan for executing yourengagement strategyLed by Basem Al AttarBest Selling Author, Change Agent and Master TrainerMasterclass F Part of “The SHRM Experience @ HR Summit”Strategic Human Resources: Delivering Business ResultsThis masterclass is a condensed version of one of SHRMs most popularOD programs. Using practical, real-world methods and examples, themasterclass will:• Provide real-world examples of effective organisational and HR strategy• Give you practice in creating an HR strategy that is linked to a businessstrategy• Outline concrete steps and information for creating an implementationplanThursday 10 OctoberSunday 6 October6 Full Day (8.30 - 14.30)MASTERCLASSESMORE LEARNING BY DOINGThe SHRM Experience @ HR Summit - The worlds largest HR association comes to DubaiSHRM is joining the show this year to bring you “The SHRM Experience @ HR Summit” – a number of masterclasses,keynotes and open seminars led by senior SHRM faculty that give you exclusive access to world-class SHRM content righthere in Dubai.For a details on “The SHRM Experience @ HR Summit” go to hrsumitexpo.com/SHRM
  11. 11. A NIGHT TOCELEBRATEA YEAR OF HARD WORKThe HR Excellence Awards showcasethe best HR talent in the Middle Eastand honour professionals for theiroutstanding contributions in creating ahigh performing workforce for the future.FEATURING INSPIRATIONAL KEYNOTESAWARD CATEGORIES HR Professional of the Year HR’s Rising Star Employer of the Year HR Initiative of the Year Achievement in Government HR Nationalisation Initiative of the Year Recruitment Programme Learning and Development Programme Leadership ProgrammeTo know more and to submit an entryvisit hrsummitexpo.com/awardsEntry Deadline: 31 July 2013*Companies can only enter 3 categories (Excluding HR Professional of the Year and HR Rising Star)Become an Award SponsorContact Ben Jones+971 4 407 2432sponsorship@iirme.comThe Middle EastTuesday 8 OctoberHR EXCELLENCE AWARDS& Gala DinnerChester Elton Basem Al Attar
  12. 12. Taxi Fare on You, 120+ Hoursof Free Learning on USOpen to all and free to attend, 50+ seminars presentan opportunity for every person in HR to visit the showand learn something new. Plan your visit today andregister for free to be on the list.Whether you are in recruitment, learning or a HRgeneralist, the Expo this year promises to give youaccess to over 50 valuable learning seminars led byfield experts and HR Practioners. All for free.While learning is very important to your career, growingyour professional network has an equally great impacton how successful you are in your job. Through ourstructured and facilitated networking Hub, your areguaranteed to meet new peers to exchange tips andbest practice.Taxi Fare on You, 120+ Hoursof Free Learning on USOpen to all and free to attend, 50+ seminars presentan opportunity for every person in HR to visit the showand learn something new. Plan your visit today andregister for free to be on the list.Whether you are in recruitment, learning or a HRgeneralist, the Expo this year promises to give youaccess to over 50 valuable learning seminars led byfield experts and HR Practioners. All for free.While learning is very important to your career, growingyour professional network has an equally great impacton how successful you are in your job. Through ourstructured and facilitated networking Hub, your areguaranteed to meet new peers to exchange tips andbest practice.www.hrsummitexpo.com| 12 |Learning &OrganisationalDevelopmentFor L&D professionals orHR generalists looking tospecialise in L&D, this trackwill feature futuristic sessionson learning methodologies,curriculum development,new learning techniques anddevelopment practices.Learning &OrganisationalDevelopmentFor L&D professionals orHR generalists looking tospecialise in L&D, this trackwill feature futuristic sessionson learning methodologies,curriculum development,new learning techniques anddevelopment practices.HR Technology &AnalyticsA track dedicated to bringingyou the latest in the HRsoftware industry and HRanalytics. You will learn aboutbig data, social media for HR,workforce planning and more.It will also feature demos ofthe latest HR technologies byleading providers.HR Technology &AnalyticsA track dedicated to bringingyou the latest in the HRsoftware industry and HRanalytics. You will learn aboutbig data, social media for HR,workforce planning and more.It will also feature demos ofthe latest HR technologies byleading providers.Recruitment & TalentManagementA series of practical seminarsdiscussing new recruitmenttrends like social recruitment,psychometrics screening andemployer branding as well astalent management essentialslike career mapping andsuccession.Recruitment & TalentManagementA series of practical seminarsdiscussing new recruitmenttrends like social recruitment,psychometrics screening andemployer branding as well astalent management essentialslike career mapping andsuccession.HR for Start Ups andSMEA new series of seminarsdedicated to HR in small andmedium companies as wellas new starts ups. It tacklesfoundational HR issues suchas recruitment, policies,employee handbooks, and alot more.HR for Start Ups andSMEA new series of seminarsdedicated to HR in small andmedium companies as wellas new starts ups. It tacklesfoundational HR issues suchas recruitment, policies,employee handbooks, and alot more.7 – 9 OctoberThe EXPO1 FLOOR, 8 TRACKS, 50+ SESSIONS TO CHOOSE FROM1 FLOOR, 8 TRACKS, 50+ SESSIONS TO CHOOSE FROMGet Social!
  13. 13. Where: Sheikh Rashid Hall | Dubai International Convention & Exhibition CentreWhen: 7 – 9 October | 10.00 – 18.00Why: 50 free seminars, 2,000 colleagues, 50 leading exhibitors and a lot moreHow much: FREEWhat next: Register for FREE hrsummitexpo.com/visitShowcasing The Latest AndGreatest In HR InnovationThe exhibition hall brings you the leading namesin solution providers with their latest thinking andofferings that will enable you to transform your HRoperations and stay ahead of the curve. Find outwhat’s new and innovative in recruitment, learningand development, technology and analytics as well asperformance management and employee benefits.Showcasing The Latest AndGreatest In HR InnovationThe exhibition hall brings you the leading namesin solution providers with their latest thinking andofferings that will enable you to transform your HRoperations and stay ahead of the curve. Find outwhat’s new and innovative in recruitment, learningand development, technology and analytics as well asperformance management and employee benefits.www.hrsummitexpo.com | 13 |Well covered insights into the future of HR inemerging markets. Great to see regionally relevant datato align accordinglySyed Makram AhmadMarks and SpencerPrecise and informative. Enough forone to catch up on the upcoming trendsand latest practice. Excellent presentationand topics selection. Interesting and verymuch in line with current technology andtrends. Extremely usefulSwapna JanardananGL Noble DentonEmployee RelationsLearn more about labour lawessentials across the GCC,dealing with grievances,workplace bullying anddisciplinary policies. Findout the latest in employeerecognition and motivationand how to kick start yourengagement initiatives.Employee RelationsLearn more about labour lawessentials across the GCC,dealing with grievances,workplace bullying anddisciplinary policies. Findout the latest in employeerecognition and motivationand how to kick start yourengagement initiatives.ProfessionalDevelopment / New toHRFor the first time in the MiddleEast, a track entirely devotedto new HR professionals aswell as to developing businessskills of experienced ones fromdealing with difficult situationsto public speaking and conflictresolution.ProfessionalDevelopment / New toHRFor the first time in the MiddleEast, a track entirely devotedto new HR professionals aswell as to developing businessskills of experienced ones fromdealing with difficult situationsto public speaking and conflictresolution.Compensation &PerformanceFor essentials in rewardmanagement and the latestin employee benefits, healthinsurance, staff appraisals andperformance managementframeworks, this practicaltrack will give comp and benprofessionals a chance tolearn and network.Compensation &PerformanceFor essentials in rewardmanagement and the latestin employee benefits, healthinsurance, staff appraisals andperformance managementframeworks, this practicaltrack will give comp and benprofessionals a chance tolearn and network.The ‘HR Hub’Networking TrackAn entire track dedicatedto bringing you closer toeveryone else at the show.Take part in structuredsessions including speednetworking groups, HRdiscipline matchmaking aswell as other new interactiveformats. Bring plenty ofbusiness cards.The ‘HR Hub’Networking TrackAn entire track dedicatedto bringing you closer toeveryone else at the show.Take part in structuredsessions including speednetworking groups, HRdiscipline matchmaking aswell as other new interactiveformats. Bring plenty ofbusiness cards.3 Days Of FREE LearningNETWORKING AND UNLIMITED INSPIRATIONGo to hrsummitexpo.com/visit to register today for freeGo to hrsummitexpo.com/visit to register today for freeEXPO AT A GLANCE
  14. 14. www.hrsummitexpo.com| 14 |HOW THE SHOWWILL HELP YOUShowcase your services this year to more than2,000 HR professionals and grow your client basewith fresh influential leads from across the region andnew markets.The show continues to be the ultimate platformfor vendors to launch new products and servicesby bringing you to the front of line and giving youexclusive access to decisions makers.Remind your existing clients w hy you are theirvendor of choice by being there to share your latestand demonstrate your market leadership andsupport to the HR community.For 10 years, the show has been the meeting point forthe HR industry in the Middle East with growing numbersattending year on year. In 2012, the event attracted more than1,200 participants that came to hear about the latest thinking in theirfield and remain updated with the newest innovations in HR solutions.The largest HR show in the Middle East2,000 PARTICIPANTSSPONSORSHIP AND EXHIBITING75%122194%85%said the main reason for attendance was tokeep up to date with new product and trendsparticipantsfound the exhibition a valuable and productiveuse of their time and will be visiting in 2013agreed that the show had enhanced theirknowledge and skillsIN 2012 SPEAK TO US TODAY!Sponsorship and exhibitionopportunities are limited! Contact Ben Jones for moredetails on tailored sponsorshipand exhibition packages to meetyour needs on +971 4 407 2432 orsponsorship@iirme.comFLOORPLANSEMINARROOMSEMINARROOMSEMINARROOMSOLD Available ReservedWHO ATTENDS THE SHOWThrough the show’s comprehensive coverage of the professionand offering value-added learning to every team member in theHR function, the show has been the most inclusive HR eventin the region drawing participation from a CHRO level to new HRbusiness partners across all major industries.The HR Summit and Expo attracts HR professionals from the GCC,the wider MENA region and is increasingly growing the number ofinternational delegations from India, Pakistan and Africa.VPs / Directors/ Heads ofDivisions40%HRManagers20%Learning &DevelopmentManagers18%Recruitment& WorkforcePlanningManagers13%Compensation &Benefits Managers9%JOBTIITLES
  15. 15. www.hrsummitexpo.com | 15 |OUR SPONSORS AND EXHIBITORSHeadline SponsorsProfiles International is the world leader inselecting and developing high-performanceworkforce through innovative human resourcemanagement solutions. We offer a comprehensive suite of employmentassessment solutions that help companies gain a competitive advantage byselecting, hiring, retaining and developing great talent.Our assessments provide organizations with "People Information" to be usedfor recruitment and selection, coaching & mentoring programs, promoting,succession planning, 360- degree feedback programs, management andleadership development, training, improving customer service, and otheremployment issues.Headquartered in Dubai, IBMs first presence in theMiddle East dates back over 60 years to the installation ofthe first computer at Saudi Aramco in 1947 IBM MiddleEast and its business partners provide channel and product management,sales and technical support, product distribution, solution offerings, andbusiness consultancy. IBM currently has groundbreaking initiatives in thefields of cloud computing, nanotechnology, desalination, solar power,eGovernment, healthcare and many more across the region collaboratingwith leading educational institutes and governments in building a smarterplanet. IBM works towards opening up meaningful new possibilities forprogress across the region, building smarter energy, transport, healthcare,government and ultimately, smarter cities.The National Health Insurance Company – Daman launchedoperations in May 2006 in Abu Dhabi; becoming the UAE’sfirst specialized health insurance company.Being a specialised and dedicated health insuranceprovider, Daman is able to offer various insurance plansfor all its customers, ranging from the Government subsided Basic planto the tailor-made Enhanced plans that vary in benefits, services, policylimits and geographical coverage. Through the largest local network ofhealth medical service providers in the UAE and large global network,Daman offers its clients access to the best available healthcare. Thecompany now serves over 2.4 million members, the largest in the region.Strategic PartnerGULFTALENT.comGulfTalent.com is the leading onlinerecruitment portal in the Middle East,covering all sectors and jobcategories. It is used by over 3million professionals to find career opportunities and is the primary onlinerecruitment channel for 5,000 corporations across 9 countries.Headquartered in Dubai, GulfTalent.com covers the markets of Saudi Arabia,Kuwait, Qatar, Bahrain, Oman, Egypt, Jordan, Lebanon and the United ArabEmirates. For further information on GulfTalent.com’s recruitment solutions, orto download complimentary copies of its ground-breaking HR researchreports, visit www.GulfTalent.comPlatinum SponsorTTM associates is a global consultancyfirm, which focuses on achieving impacton organisations, teams and individualsthrough building insight and transformingmindsets. We are advocates of whole-brain; pragmatic and innovativemethods coupled with best practice processes that create a lasting positivechange for our partners.Gold SponsorBTS the Global Leader in StrategyAlignment and ExecutionBTS is a world leading strategyimplementation consulting firm. The company accelerates execution byensuring the workforce is aligned to the strategy, has the right mindset,and has mastered the capabilities needed to deliver business results.BTS leverages customized business simulations and experientiallearning initiatives to develop the leadership, business acumen, businessinnovation and sales skills necessary for superior strategy execution.Partnering with today’s leading corporations, BTS consultants bringpassion and deep industry insight to deliver high-impact solutionsthat help clients achieve better results, faster. Website: www.bts.comKnowledge PartnerHuman Resource Management and learning excellence.Established in 2003 as part of TECOM Investments, DKV aimsto develop the region’s talent pool and establish the UAE as aknowledge-based economy and in 2013 celebrates its 10th yearanniversary.DKV is a unique hub that offers the best selection of Human ResourceManagement, Consultancy, Training and Personal Development programmeson a picturesque 1km long campus in the heart of Dubai. With over 450business partners, including SHRM, SHL, Gallup, Towers Watson, Hays,Hewitt and Innovative HR Solutions, DKV aims to establish itself as botha trusted business partner and a centre of excellence for professionaldevelopment. For further details please visit our website at www.kv.aeAssociate Partnercustomised trainingsolutions is thein-house division of IIR Middle East, prominent organisation’s No. 1 choicein outsourced business training and performance improvement expertise.Located in the region for 19 years, the IIR experience promises a superiortraining product with renowned industry experts, leaders in their field.Association with key partners and awarding bodies provides cutting edgebusiness information with recognised certification in the areas of: Business &Strategy; Management Development & Leadership; Personal & ProfessionalDevelopment; Finance & Accounting; Project Management; I.T. & Telecoms;HR & Training; Industry & Healthcare; Health & Safety; Sales & Marketing;Public Relations; Real Estate. To find out more, visit: www.iirme.com/ctsExhibitorsMedia Partners
  16. 16. Please þ the session/s you wish to attend:DELEGATE DETAILSFirst Name: Surname:Job Title:Company:Address:Postal Code: Country: City:Tel: Mobile: Fax: Email:PAYMENTSA confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment mustbe received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.CANCELLATIONIf you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled morethan 7 days before the Event are subject to a $200 administration charge. Registration fees for registrationscancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.All registrations are subject to acceptance by IIR which will be confirmed to you in writing.Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venueand/or speakers or topics.AVOID VISA DELAYS – BOOK NOWDelegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.Visas for non-GCC nationals may take several weeks to process.Five Easy Ways To Register+971 4 335 2437 +971 4 335 2438register@iirme.com IIR Holdings Ltd.P.O Box 9428, Dubai, UAEwww.hrsummitexpo.comDelegate PriceBook by10 July 2013Book by8 August 2013Book by5 September 2013Final Price5 Days AAA (AccessAll Areas Pass)(Includes accessto HR Summit,Tom Peters Day, 2Masterclasses, ExpoSeminars and AwardsDinner)$4,999SAVE $2397$5,099SAVE $2297$5,199SAVE $2197$5,299SAVE $20973 Days7-9 October 2013$3,999SAVE $300$4,099SAVE $200$4,199SAVE $100$4,299Tom Peters Day Only7 October 2013$1,999SAVE $300$2,099SAVE $200$2,199SAVE $100$2,299Each Full DayMasterclass$ 1,299 $1,299 $1,299 $1,299Awards Dinner Only8 October 2013$499 $499 $499 $499OJI AY2018© Copyright I.I.R. HOLDINGS B.V.Human ResourcesBU33JI/RBEVENT VENUE:Sheikh Rashid HallDubai International Convention and Exhibition Centre, Dubai, UAETel: +971 4 332 1000ACCOMMODATION DETAILS – EARLY RESERVATION ESSENTIALDubai is particularly busy during this week – please book your accommodation straight away to avoiddisappointment. You can contact the IIR Hospitality Desk for assistance on:Tel: +971 4 407 2693 Fax: +971 4 407 2517Email: hospitality@iirme.comSunday 6 October Monday 7 October Tuesday 8 October Wednesday 9 October Thursday 10 OctoberPre Summit MasterclassesA or B or CHR Summit Day 1with Tom PetersHR Summit Day 2HR Summit Day 3 Post Summit MasterclassesD or E or FHR Excellence AwardHR Expo#HRSE136 – 10 October 2013Sheikh Rashid HallDubai International Convention and Exhibition CentreConference fees include documentation,luncheon and refreshments. Delegates whoattend all sessions will receive a Certificate ofAttendance.All registrations are subject to our termsand conditions which are availableat www.iirme.com/terms. Pleaseread them as they include importantinformation. By submitting yourregistration you agree to be bound by theterms and conditions in full.CALL: +971 4 335 2483E-MAIL: a.watts@iirme.comGROUP DISCOUNTSAVAILABLESunday 6 October Monday 7 October Tuesday 8 October Wednesday 9 October Thursday 10 OctoberPre Summit MasterclassesA or B or CHR Summit Day 1with Tom PetersHR Summit Day 2HR Summit Day 3 Post Summit MasterclassesD or E or FHR Excellence AwardHR Expo

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