ASTD 2014 International Conference and Exposition (Brochure)

1. TENT Y
CON UNIT
IVES
M
COM L PERSPECT
LOBA
G
ining
or Tra
ce f
feren ssionals
r Con
remie ment Profe
The P velop
e
and D
Advanced rates expire March 31, 2014.
Register today and save big!
www.astd.org/ICE14

2. WORLD-CLASS CONFERENCE
Learn Tomorrow’s Training and Development Trends Today!
Creating a world that works better starts with a workforce that is prepared to face
tomorrow’s challenges. As training and development professionals, it’s your responsibility
to empower employees with knowledge and skills that help drive business success. In
our industry, evolution is the name of the game. You need to know the latest trends and
best practices to be successful as a trainer. The ASTD 2014 International Conference &
Exposition is the best place to learn about tomorrow’s trends.
More than a conference, ASTD 2014 is a career-changing experience. With more than
9,000 attendees from around the world—including thought leaders and innovators—
you’ll see the training and development industry come to life. No matter where you are
in your career, whether you’re a novice or a senior learning leader, there is something for
you to learn at ASTD 2014. You’ll walk away from this experience with a new set of tools
and resources to apply on the job, and an expanded network of peers with whom you
can continue to learn and collaborate after the conference. You’ll leave Washington, D.C.
inspired and re-energized about your career and the training and development profession.
Exposition
With more than 300 exhibitors, the ASTD 2014 Exposition is the place to meet and
network with colleagues, as well as discover vendors to learn about the latest products
to help you perform your job better. These experts are ready to listen to your challenges
and help you overcome them. The EXPO is the largest training and development
showcase in the world.
011428.31710
World-Class Destination
One of the world’s most popular destinations, Washington, D.C. attracts nearly 18 million
visitors each year. People come from around the world to see all that it has to offer.
There’s no place that matches the assortment and quality of free attractions that await
you in D.C., from the impressive memorials and monuments on the National Mall to
must-see sites like the White House, the Library of Congress, and the museums of the
Smithsonian Institution. No matter what your interests or tastes, you are sure to find
something that suits you in D.C.
2 | ASTD 2014 International Conference & Exposition

3. WORLD-CLASS CONTENT
With more than 250 education sessions that span the entire training and development
industry, we’ve broken the conference down into nine content tracks and three industry
tracks. Get the answers you need from the tracks you want.
Nine Conference Tracks
•
Career Development
•
Training Design and Delivery
•
Global Human Resource Development
•
Human Capital
•
Leadership Development
•
Learning Technologies
•
Learning Measurement and Analytics
•
Workforce Development for Nontraining Professionals
•
The Science of Learning
Three Industry Tracks
•
Government
•
Higher Education
•
Sales Enablement
www.astd.org/ICE2014 | 3

4. NG
IRI
SP
IN
ND FUL
A
HT
SIG
IN
KEYNOTE SPEAKERS
Arianna Huffington
Chair, president, and editor-in-chief of The Huffington Post Media Group
In 2013, Huffington was named to the Forbes Most Powerful
Women list. In 2006, and again in 2011, she was named to
the TIME 100, TIME magazine’s list of the world’s 100 most
influential people.
Redefining Success: The Third Metric That Can Benefit Your Bottom Line
During her keynote address, Huffington will challenge the audience
to use a third metric, beyond money and power, to define success. A
metric that is based on well-being; health; and our ability to unplug, recharge,
and renew ourselves to find joy in all aspects of life, including our jobs. Mounting
evidence, both scientific and anecdotal, confirms that the practices that make
us less stressed also make us more productive, and Huffington provides clear
examples of how this is not only good for families and employees’ health, but
also good for a company’s bottom line
4 | ASTD 2014 International Conference & Exposition

5. General Stan McChrystal
Four-star general and senior fellow at Yale University’s Jackson
Institute for Global Affairs
A one-of-a-kind commander with a remarkable record of
achievement, McChrystal is the former leader of Joint Special
Operations Command (JSOC). He now serves on the board of
directors for JetBlue Airways, Navistar, and the Yellow Ribbon
Fund. He is also the chairman of the board for Siemens
Government Technologies.
CrossLead: Lessons on Leadership From a Warrior, Statesman, and Scholar
In this dynamic presentation on leadership, General Stan McChrystal shows how
modern warfare, business, and politics demand no-nonsense leadership that is as
good at implementing change as talking about it. He reveals the power of culture,
communication, and relationships, sharing stories, experiences, and principals
that make his points. McChrystal addresses such key leadership principles
as transparency and inclusion, leveraging the power of teams through shared
ownership, evolutionary change versus revolutionary change, relentless mission
focus, and sharing a clear vision with everyone who must execute against it.
Kevin Carroll
Founder of Kevin Carroll Katalyst/LLC
Kevin Carroll is the author of three highly successful books, Rules
of the Red Rubber Ball, What’s Your Red Rubber Ball?!, and The
Red Rubber Ball at Work. Carroll has helped turn creative ideas
into reality for organizations such as the National Hockey League,
ESPN, Nike, Starbucks, the National Basketball Association, Walt
Disney Company, Mattel, Hasbro, Procter & Gamble, Discovery
Channel, and Capital One.
Play@Work: Unleashing Growth Through Creativity and Innovation
By drawing from childhood lessons, Kevin Carroll reveals the relevance of play
and how we must continue to tap into those lessons for our future success.
An innovator who passionately inspires leaders to create sustainable change
in their own organizations, Carroll raises a variety of questions during the
session including: Are you continuing to strengthen the creative genius of your
organization? Do you have the necessary passion and creative endurance to
deliver consistent and amazing insight and business ingenuity? Why should an
organization’s business culture embrace the power of play even more in the 21st
century? And how can a business culture that incorporates “purposeful play”
affect leadership, employee quality of life, retention, and attract new talent?
www.astd.org/ICE2014 | 5

6. THOUGHT LEADERS & INNOVATORS
ASTD 2014 speakers are the game changers of the industry. You’ll learn about the latest
trends shaping the industry today and into tomorrow.
Michael Allen
Julie Dirksen
How Tools Affect Our
Design: Quandaries of
a Veteran Tool Designer
User Experience Design
for Learning
Elaine Biech
Cindy Huggett
Build a Successful
Leadership Development
Program: A Crowdsourcing
Experience
Five Ways to Rock Your
Virtual Classroom: Secrets
of Master Trainers
Ken Blanchard
Karl Kapp
Leadership: The Critical
Factor for Creating Customer
Service Initiatives
Three Mysterious Keys to
Interactive Learning: GameThinking, Game-Elements,
and Gamification
Ruth Clark
Bob Pike
Games, Learning Styles,
and Engagement: An
Evidence-Based Approach
Team Teaching and
Cofacilitation: It’s More
Than Taking Turns
Jenny Dearborn
Jim Smith
Becoming a Business-First,
Big-Data L&D Leader
From Good to Great to Grand!
Supersize Your Platform Skills
6 | ASTD 2014 International Conference & Exposition

7. GLOBAL PERSPECTIVES, EXPERT CONTENT
With more than 250 education sessions, you’ll have access to more industry resources
than any other industry event. Benchmark your practices against the leaders in the
industry; you’ll walk away with new insights and best practices.
Here’s just a sample of what’s waiting for you at ASTD 2014!
ROI vs. ROE: Which Is Right for You?
Panelists: James Kirkpatrick, Kirkpatrick Partners and Jack Phillips, ROI Institute
Moderated by: Andrew Jefferson, The 6Ds Company
The most effective training departments evaluate impact in order to demonstrate
business value to stakeholders and to continuously improve their product. There is no
one-size-fits-all way to evaluate, but two training evaluation methodologies are recognized
as the best for the broadest range of programs: return on investment (ROI) and return on
expectations (ROE). Which is right for you?
Attend this spirited debate between training evaluation industry leaders as we separate
fact from fiction about these approaches. Listen as they compare and contrast the
methodologies. Get answers to your questions and confirm the facts about training
evaluation. Make an informed decision as to which methodology will prove most effective
for your training programs.
Don’t miss this opportunity to hear about training ROI and ROE from the experts who
literally wrote the books.
Disney’s Approach to Selection, Training, and Engagement
Presented by: Jeffrey Williford, Disney Institute
What do customers remember more: products or people? When Walt Disney decided the
answer was people, he hit upon an essential business truth that led to an immediate and
sustained success. At Disney, we sync the mission of small teams with the culture of
the whole organization. So while there may be thousands of job classifications, there will
always be one common goal: exceptional guest experiences.
By applying Disney’s time-tested approach, you will gain insights to help your organization
not only hire the right people, but also shape them into employees who are comfortable
in their roles and know their purpose. Building a competitive advantage in the marketplace
depends so much on your culture and achieving desired behaviors. Disney’s insights into
selection, training, and engagement will benefit your overall organization, and your
bottom line.
www.astd.org/ICE2014 | 7

8. Social Media as an Organizational Ally: Effective Conflict Resolution Strategies
Presented by: Joseph Grenny, VitalSmarts and Mike Rognlien, Facebook
In this engaging session, Mike Rognlien of Facebook’s L&D team will share how
Facebook employees use social media tools to both share and resolve grievances and
create/maintain a culture of candor. Specifically, by equipping employees with skills to
effectively hold crucial conversations online, Facebook has seen their employees quickly
resolve issues over social media—effectively and on their own. Joseph Grenny, co-author
of the New York Times bestseller Crucial Conversations and co-founder of VitalSmarts,
will draw from his three decades of research and new study on the social media habits
of 2,700 people to share the skills Facebook used to effectively hold emotionally charged
conversations online—allowing employees to solve problems and strengthen relationships
in ways that weren’t possible before.
In this highly interactive session, you will also partner with fellow participants to discuss
how to actively apply crucial conversation strategies via social media to improve your
organization’s capacity for effective conflict resolution.
Coaching With the Brain in Mind
Presented by: Dr. David Rock, NeuroLeadership Institute
How and why does understanding the brain improve coaching? What should coaches
know about the brain to be effective? How can coaches get skilled in this new area?
This session focuses on how leaders and managers can be better coaches, with a heavy
emphasis on having quality conversations. Participants will learn how to facilitate positive
change in themselves and others by working at the level of one’s own thinking. They will
learn how to help others move through the process of identifying impasses to generating
insights and actions that create new and sustained habits.
Building a Practice: Pondering the Past; Predicting the Future
Panelists: Dr. Marjorie Blanchard, B. Kim Barnes, Dr. Beverly Kaye, Ann Herrmann-Nehdi
Moderated by: Elaine Biech
Apply the advice and wisdom of 150 years of experience to build your consulting practice
and ensure its success. Thinking about starting your own practice? Looking for advice
about what works and what doesn’t? Join this unconventional conversation as five
energetic business owners discuss what it takes to stay in business for decades. Bring
your questions. Prepare to engage. Leave with practical advice.
The panel will address a core set of provocative ideas, which will be enhanced through
your questions to provide a valuable and customized experience. This dynamic interactive
session will explore what it takes to be successful with clients, celebrate the chance to
become a business owner, and ponder what matters most professionally and personally.
Full session and speaker listings available at: www.astd.org/ICE14.
8 | ASTD 2014 International Conference & Exposition

9. MAKE THE MOST OF ASTD 2014
Before the conference starts, ASTD offers an opportunity to participate in industry-leading
professional development workshops and certificate programs to develop the skills you
need to stay competitive. Preconference workshops and certificate programs require
advance sign-up and an additional fee.
ASTD Preconference Certificate Programs
Do you want to develop your skills to perform better on the job and advance in your
career? Are you looking for solutions to your organization’s biggest challenges? ASTD’s
two-, three-, and four-day certificate programs can help.
And you’ll earn a certificate of completion to show the knowledge you learned!
Delivering Training
• ASTD Master Trainer™ Program
• Rapid Learning Techniques
• Training
E-Learning/Online Learning
• Advanced E-Learning
Instructional Design
• E-Learning Instructional Design
Designing Learning
• Advanced Designing Learning
• Blended Learning
• Designing Learning
• Learning Transfer
New Approaches to Learning
• Mobile Learning
• Multimedia for Learning Professionals
• Social Media for Learning
And many, many more. Check the website for a full listing.
ASTD Preconference Workshops
Preconference workshops are full-day programs with a deeper and more experiential focus
on a topic. All preconference workshops occur on Saturday, May 3, from 9:00 a.m. through
5:00 p.m.
• Project Management for Learning Professionals
• Leaving ADDIE for SAM MegaWorkshop
• Ready, Set, Lead: Designing a Leadership Development Program for Your Organization
• Photo Jolts: Image-Based Activities That Increase Clarity, Creativity, and Conversation
• Measuring the Success and ROI of Coaching Programs
• Effective Survey Design for Learning Professionals
• Developing Effective Global Leaders
• Developing and Using Applicable and Practical Competencies in Training and Development
• Team Coaching Changes Cultures!
• Four Levers of Cultural Change
www.astd.org/ICE2014 | 9

10. INTERNATIONAL POINT OF VIEW
Simultaneous Interpretation
Simultaneous interpretation will be available in three languages: Korean, Mandarin,
and Japanese.The interpretation services will be available for a fee.
Global Village
Come plan your conference experience and daily activities. The Global Village is a great
place to take a break from the hustle and bustle of the conference, network with your
colleagues from around the world, and relax and enjoy complimentary refreshments. You
can also post messages to connect with other attendees and meet the ASTD International
Relations staff.
International Orientation
An informative session on what to expect and how to get the most out of the conference.
International Reception
Festive networking reception for international attendees.
Networking Night: Unwind in Air and Space
At ASTD Networking Night you’ll mix and mingle with colleagues among the spectacular
collection of aviation and space artifacts at the Smithsonian National Air and Space
Museum. The entire museum, located on the National Mall in the heart of Washington,
D.C., will be decked out for ASTD’s Networking Night. Guests will rock the night away
while listening to a live band. And no party is complete without food, which will be
nothing short of spectacular. Dinner buffets will be located throughout the museum
featuring unique tastes from a variety of American regions including the South
and Midwest. Finish your dinner with one of the many tasty desserts.
10 | ASTD 2014 International Conference & Exposition

11. CONFERENCE REGISTRATION
ASTD members save big! Join today and save $300 off registration rates.
Rates
(USD/Person)
ASTD Member
Nonmember
Advanced Rate
Expires 3/31/2014
$1,500
$1,800
Regular and On-Site Rate
After 3/31/2014
$1,800
$2,100
Conference Teams
and Delegation Rate
$1,200
$1,500
Government
$1,200
$1,500
Student
$500
$800
Groups of 5 or More Save
By bringing a team of five or more you will save on your registration. The ASTD Enterprise
Solutions team can register your conference team and provide one invoice for easy
payment. Special conference team rates expire April 13, 2014. Contact us by email at
conferenceteams@astd.org or phone 888.813.2925 for assistance.
International Delegations
With a minimum of five paid participants, you can organize an international delegation.
Benefits include favorable pricing, invitations to special events, and recognition at the
conference. Contact international@astd.org to arrange or join an international delegation.
Hotel Accommodations
ASTD has a list of preferred hotels that offer special rates for conference attendees.
Reserve your hotel room early for the best chance of getting your first choice. The housing
deadline for individual attendees is April 14, 2014. Free shuttle service is provided from
the ASTD-preferred hotels to the convention center. Visit www.astd.org/ICE14 and click
the “Housing and Travel” tab to make reservations at the preferred hotels.
www.astd.org/ICE2014 | 11

12. NCE
ERE D.
DIFF YON
KE A D BE
MA 4 AN
201
IN
FOUR WAYS TO REGISTER
1. Online: Visit www.astd.org/ICE14 to register.
2. Mail: Download the registration form and mail completed
form to: ASTD, P Box 1567 Merrifield, VA 22167 USA.
.O.
,
3. Fax: Fax the completed registration form to
1.703.299.8723.
4. Phone: Call ASTD Customer Care at 866.238.2146.
They can also help you set up a wire transfer to pay
the registration fee.
www.astd.org/ICE14