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Listening to many people, you would think that being first to market always guarantees success, but is that true?
The webinar presenter, James Graham, will take you through the evidence for and against this concept and show a simple assessment framework that you can use as part of your toolset when developing strategy.
At the end of the webinar, you will be able to look at the context, variables and constraints for each situation, making your own choice of whether you wish to take a ‘bleeding edge’, ‘leading edge’ or ‘trailing edge’ position.
James is a consultant who specialises in the formulation and execution of strategy and he has worked in the region for over 10 years, assisting private and public sector organisations.
During the webinar, James will cover the specific points below and also answer questions that arise.
• Background and context – what is ‘first mover advantage?’
• Case study – when first mover advantage was successful
• Case study – when being first was a failure
• Conclusion on case studies
• A framework to assess what position to take
About the Presenter:
James Graham specialises in strategy formulation and strategic execution, with the experience of working in over 30 countries across Africa, The Americas, Asia, Europe and the Middle East.