Internet 101 for RV Dealers
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It’s time to get caught up. Doing business online is no longer the future, but reality. Where should you start and where should you spend your time?
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Internet 101 for RV Dealers
- 1. Internet 101 Megan Stout & Stacey Harris HuebnerPetersen
- 2. “The Internet is becoming the town square for the global village of tomorrow.” -Bill Gates
- 3. Why?
- 4. Your Website The online gateway to your dealership.
- 5. Your Website Don’ts ✗ Don’t use blinking or flashing text ✗ Don’t go crazy with the color wheel ✗ Don’t overdo the subpages ✗ Don’t add it just to add it
- 6. Example of a Don’t Website
- 7. Your Website Do’s ✓ Make it simple ✓ Key Info = Homepage ✓ Allow easy navigation ✓ HTML/Flash: 80/20
- 8. Example of a Do Website
- 9. Example of a Do Website
- 10. Fixing Your URL’s Make it simple Do: www.abcrv.com/units Don’t: www.abcrv.com/unit3927169/ Google Rewards
- 11. Your Website & SEO (Search Engine Optimization) Relevant page titles Relevant URL’s Content filled with keywords
- 12. Website Updates Daily: Inventory Weekly: Specials, sales or other big news Monthly: Personnel, store hours, general info
- 13. Going Mobile? Should you or shouldn’t you?
- 14. Yes.
- 15. In the U.S. alone, 120 million people will be using and searching on smart phones this year.
- 16. Curious about mobile conversion? Conversion of traditional websites on mobile phones = 4% Conversion of mobile sites on mobile phones = 40%
- 17. Why Else? Mobile searches have increased 300% since 2010 20% of auto shoppers visit dealers sites using their smartphone 1/3 of people are abandoning their computers for mobile devices (tablets, phones etc.
- 18. Have You Considered? Usability of your site on a mobile device? Is your dealership available wherever customers are? Trying out your website on a mobile device?
- 19. Where to Start Usability of your site on a mobile device? Is your dealership available wherever customers are? Check out other dealers that have gone mobile.
- 20. Social Media
- 21. The average Facebook user is connected to 80 community pages, groups and events. The average American Internet user watches 30 minutes of video per day. Social networking sites grew 88% among users ages 55-64 between 2009 & 2010. *Social2B & Web Pro News
- 22. Word of Mouth Get Engaged Build Relationships Provide Content Search Rankings
- 23. 1: Listen... Really Listen
- 24. 2: Pick a Platform
- 26. 3: Participate & Engage
- 27. 4: Content is King
- 29. Top 6 Tips 1.) Be consistent 2.) Be personable & real 3.) Make posts relevant & engaging 4.) Participate in the conversation 5.) Don’t expect results overnight 6.) Be ready to respond
- 31. What?
- 32. This sounds hard... where do I start?
- 33. Step 1: Target Customers Pick your language Pick your location Take it further
- 34. Step 2: Create Your Ad Create your keywords: Create your headline Motorhome Camping Trailer Jayco RV Dealer
- 35. Step 3: Set Your Pricing Totally customizable by you Choose your currency (US or Canadian $) Select your daily budget
- 36. Step 4: Get Signed Up Enter your email and password Build a Google Account
- 38. Your Dealership in Review
- 39. Search Yourself
- 40. What To Look For Search as a customer What are customers finding? Are you impressed with what you see?
- 41. Customers Talk Yelp Google Reviews Where are you Dealer Rater being talked about? Message Boards Twitter
- 42. It’s ALL About Aggregates reviews to one place Increases your search rankings Make your dealership easy to find by customers
- 44. Reputation Management 1.) Monitor 2.) Optimize 3.) Engage
- 45. Where to Monitor Google Alerts - google.com/alerts Yahoo Alerts - alerts.yahoo.com RSS feed subscriptions to search results Social Media via tags
- 46. Engage Research the situation - is there merit? If not, provide facts and ask for corrections. If yes, offer to discuss. Be ready to respond. Be honest, be transparent and listen.
- 47. Optimizing Most effective as a preventative measure rather than a reactive measure. Better than chasing after negative comments and puts the brand in control.
- 48. Thank You.