The Science of Webinars

The Science of Webinars
Engineering Amazing Virtual Presentations.

Dan Zarrella
Social Media Scientist

There are no small parts,
only small actors.

-Konstantin Stanislavsky

Takeaway:
The webinar experience
begins at promotion.

Takeaway:
Be animated. Pace, gesture,
and speak dramatically.

Frame everything you say and show in
terms of your audience’s point of view
and needs.
-Laura Fitton

Takeaway:
Make your
audience like you.

Make this worth it for the audience.
They talk when they see that the
results of such conversation will
benefit them.
-Chris Brogan

People Not There

Ed Yourdon

Takeaway:
Make sure your soundbites
make sense out of context.

I think that the BEST presentations
actually are so engrossing that people
forget to Twitter while the presentation
is happening.
-Nancy Duarte

8 Point
10 Point
12 Point
14 Point
16 Point
18 Point
20 Point
22 Point
24 Point
26 Point
28 Point
The 30 Point Rule

NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE

No Noise

Takeaway:
Say something your
audience has never heard.

Ask them to do so. “If you see
something you like, feel free tweet
about it. I’d love the feedback and
discussion.”
-Brett Tabke

Takeaway:
Give your audience
time to Tweet

Takeaway:
Longer decks do better
on slideshare.

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