Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
7. Founded
Angel invested in 50+ startups.
Created OnStartups.com
(400,000+ entrepreneurial community)
The first is startups.
($75 million+ in revenue)
8. Wrote the book on
it, so to speak.
The second is inbound marketing.
inboundbook.com
9. So, lets start with WHY
entrepreneurs often avoid marketing.
(not you, of course, those other entrepreneurs)
43. You can always feel when product/market fit
isn’t happening.
The customers aren’t quite getting value and
word of mouth isn’t spreading.
MARC ANDREESSEN
(he coined the term in 2007!)
45. Some types of content you can create…
Blogs
Photos &
Infographics
Videos &
Podcasts
Presentations
& eBooks
Software /
Tools
(This deck is a good example. HubSpot sells a marketing platform.)
59. Blogging CMS Social SEO
Email
Nurturing
Landing
Pages
Calls-to-
action
Sales Analytics CRM
Typical applications
needed for
marketing.
60. Blogging Website Pages Social SEO
Email
2.0
Landing
Pages
Calls-to-
action
Analytics CRM
“Top Of The Funnel”
is about pulling visitors
to your website.
61. Blogging Website Pages Social SEO
Email
2.0
Landing
Pages
Calls-to-
action
Analytics CRM
“Middle Of The Funnel”
is about converting people after
they visit your site.
109. It’s like Hacker News
for inbound marketing
(27,000+ members)
Community you should join.
inbound.org
110. Book you should read
It’s short and painless
inboundbook.com
111. The event you should attend.
visit inbound.com
Come see Guy Kawasaki, Simon Sinek, Rand Fishkin, Sean Ellis…and me.
112. Oh, and you should
Check out HubSpot
DO all your marketing on one system
(blogging, SEO, social, landing pages, etc.)
KNOW what’s working (and what’s not)
GROW your company by focusing on your
customers – instead of cobbling together your
own platform.
hubspot.com/jumpstart
113. THANK YOU!
Hope this was helpful and fun.
Want to discuss this deck further?
Ask Me About It On inbound.org