0
Monthly active users onFacebook now total                          901million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
1 in 7.7 people inthe world have a Facebookaccount.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
Monthly mobile users now total488 million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
300 million photos areuploaded to the site each day.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
83 million monthlyactive users accessedFacebook solely from mobile inMarch 2012.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
Facebook hosts                              42million “Pages” with 10 ormore likes.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
WELCOME!#FB4BIZ   CHRIS LUO                       REBECCA CORLISS   Head of Global SMB Marketing,                         ...
Facebook’s             to Business 1    2      SUCCESS 3    4      WORKSHOPsteps
Facebook’sEverything onFacebook Starts                Connect to New Fanswith Your Page     1    2      with Facebook Ads ...
YOURPAGE   1           THE           WORLD
ADS              PAGESACQUIRE FANS 2               INTERACT WITH FANS
Facebook’s               1    2               3    4Engage YourFans withQualityContent              steps
#FB4BIZ
1   3   5   7   9   Engage Your                    Fans with2   4   6   8 10    Quality ContentTIPS                       ...
1POST REGULARLY                     #FB4BIZ
2BE SUCCINCT                  #FB4BIZ
3POST AT THEOPTIMAL TIME                   #FB4BIZ
4RESPOND TOCOMMENTS ANDMESSAGES                   #FB4BIZ
5ASK QUESTIONS                    #FB4BIZ
6POST PHOTOS /VIDEOS                    #FB4BIZ
7GIVE FANSEXCLUSIVE ACCESSTO CONTENT                       #FB4BIZ
WEBSITE LANDING PAGE                                               LEAD CAPTURE FORM                                      ...
FACEBOOK LEAD GENERATION
8USE PAGEPOST ADS               #FB4BIZ
HubSpot                               HubSpotWant to track how many customer       Inbound marketing costs 61% lessyou att...
9USE PROMOTEDPOSTS                   #FB4BIZ
Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your post...
Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your post...
Only 16% of Facebook users see the updates you post on yourbusiness page. Learn how to boost the distribution of your post...
10REVIEW YOURPAGE INSIGHT                    #FB4BIZ
Need help on your first campaign?Sign up for the Start toSuccess Program:1-800-669-9600*Requires minimum daily spend of $5...
THANK                                YOU!CHRIS LUOHead of Global SMB MarketingFacebookREBECCA CORLISSInbound Marketing Man...
Search Engine                     Optimization                     Blogging &                     Social Media            ...
3          2000            7           50+          6           15          0                    inbound                  ...
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
How to Engage Your Facebook Fans with Quality Content
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How to Engage Your Facebook Fans with Quality Content

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Transcript of "How to Engage Your Facebook Fans with Quality Content"

  1. 1. Monthly active users onFacebook now total 901million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  2. 2. 1 in 7.7 people inthe world have a Facebookaccount.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  3. 3. Monthly mobile users now total488 million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  4. 4. 300 million photos areuploaded to the site each day.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  5. 5. 83 million monthlyactive users accessedFacebook solely from mobile inMarch 2012.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  6. 6. Facebook hosts 42million “Pages” with 10 ormore likes.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  7. 7. WELCOME!#FB4BIZ CHRIS LUO REBECCA CORLISS Head of Global SMB Marketing, Inbound Marketing Manager, Facebook HubSpot
  8. 8. Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOPsteps
  9. 9. Facebook’sEverything onFacebook Starts Connect to New Fanswith Your Page 1 2 with Facebook Ads 3 4 Influence theEngage Your Friends ofFans withQualityContent steps Your Fans
  10. 10. YOURPAGE 1 THE WORLD
  11. 11. ADS PAGESACQUIRE FANS 2 INTERACT WITH FANS
  12. 12. Facebook’s 1 2 3 4Engage YourFans withQualityContent steps
  13. 13. #FB4BIZ
  14. 14. 1 3 5 7 9 Engage Your Fans with2 4 6 8 10 Quality ContentTIPS #FB4BIZ
  15. 15. 1POST REGULARLY #FB4BIZ
  16. 16. 2BE SUCCINCT #FB4BIZ
  17. 17. 3POST AT THEOPTIMAL TIME #FB4BIZ
  18. 18. 4RESPOND TOCOMMENTS ANDMESSAGES #FB4BIZ
  19. 19. 5ASK QUESTIONS #FB4BIZ
  20. 20. 6POST PHOTOS /VIDEOS #FB4BIZ
  21. 21. 7GIVE FANSEXCLUSIVE ACCESSTO CONTENT #FB4BIZ
  22. 22. WEBSITE LANDING PAGE LEAD CAPTURE FORM 2 3 41 FACEBOOK POST METRICS
  23. 23. FACEBOOK LEAD GENERATION
  24. 24. 8USE PAGEPOST ADS #FB4BIZ
  25. 25. HubSpot HubSpotWant to track how many customer Inbound marketing costs 61% lessyou attract from social media? Sign per lead than traditional marketing.up for a free 30-day HubSpot trial… Find out more amazing marketing stats…HubSpot HubSpotWant to excel at Facebook Attend HubSpot’s Inboundmarketing? Check out HubSpots Conference. Check out all the detailsfree ebook “How to use Facebook for on speakers, content and parties.Business.” https:…
  26. 26. 9USE PROMOTEDPOSTS #FB4BIZ
  27. 27. Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your posts in this freewebinar with Facebooks Chris Luo and HubSpots Rebecca Corliss!http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/
  28. 28. Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your posts in this free webinarwith Facebooks Chris Luo and HubSpots Rebecca Corliss!
  29. 29. Only 16% of Facebook users see the updates you post on yourbusiness page. Learn how to boost the distribution of your posts inthis free webinar with Facebooks Chris Luo and HubSpots RebeccaCorliss!
  30. 30. 10REVIEW YOURPAGE INSIGHT #FB4BIZ
  31. 31. Need help on your first campaign?Sign up for the Start toSuccess Program:1-800-669-9600*Requires minimum daily spend of $50 for the first 30 days #FB4BIZ
  32. 32. THANK YOU!CHRIS LUOHead of Global SMB MarketingFacebookREBECCA CORLISSInbound Marketing Manager,HubSpot #FB4BIZ
  33. 33. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
  34. 34. 3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com
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