How to Engage Your Facebook Fans with Quality Content

Monthly active users onFacebook now total 901million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

1 in 7.7 people inthe world have a Facebookaccount.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

Monthly mobile users now total488 million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

300 million photos areuploaded to the site each day.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

83 million monthlyactive users accessedFacebook solely from mobile inMarch 2012.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

Facebook hosts 42million “Pages” with 10 ormore likes.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

WELCOME!#FB4BIZ CHRIS LUO REBECCA CORLISS Head of Global SMB Marketing, Inbound Marketing Manager, Facebook HubSpot

Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOPsteps

Facebook’sEverything onFacebook Starts Connect to New Fanswith Your Page 1 2 with Facebook Ads 3 4 Influence theEngage Your Friends ofFans withQualityContent steps Your Fans

YOURPAGE 1 THE WORLD

ADS PAGESACQUIRE FANS 2 INTERACT WITH FANS

Facebook’s 1 2 3 4Engage YourFans withQualityContent steps

#FB4BIZ

1 3 5 7 9 Engage Your Fans with2 4 6 8 10 Quality ContentTIPS #FB4BIZ

1POST REGULARLY #FB4BIZ

2BE SUCCINCT #FB4BIZ

3POST AT THEOPTIMAL TIME #FB4BIZ

4RESPOND TOCOMMENTS ANDMESSAGES #FB4BIZ

5ASK QUESTIONS #FB4BIZ

6POST PHOTOS /VIDEOS #FB4BIZ

7GIVE FANSEXCLUSIVE ACCESSTO CONTENT #FB4BIZ

WEBSITE LANDING PAGE LEAD CAPTURE FORM 2 3 41 FACEBOOK POST METRICS

FACEBOOK LEAD GENERATION

8USE PAGEPOST ADS #FB4BIZ

HubSpot HubSpotWant to track how many customer Inbound marketing costs 61% lessyou attract from social media? Sign per lead than traditional marketing.up for a free 30-day HubSpot trial… Find out more amazing marketing stats…HubSpot HubSpotWant to excel at Facebook Attend HubSpot’s Inboundmarketing? Check out HubSpots Conference. Check out all the detailsfree ebook “How to use Facebook for on speakers, content and parties.Business.” https:…

9USE PROMOTEDPOSTS #FB4BIZ

Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your posts in this freewebinar with Facebooks Chris Luo and HubSpots Rebecca Corliss!http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/

Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your posts in this free webinarwith Facebooks Chris Luo and HubSpots Rebecca Corliss!

Only 16% of Facebook users see the updates you post on yourbusiness page. Learn how to boost the distribution of your posts inthis free webinar with Facebooks Chris Luo and HubSpots RebeccaCorliss!

10REVIEW YOURPAGE INSIGHT #FB4BIZ

Need help on your first campaign?Sign up for the Start toSuccess Program:1-800-669-9600*Requires minimum daily spend of $50 for the first 30 days #FB4BIZ

THANK YOU!CHRIS LUOHead of Global SMB MarketingFacebookREBECCA CORLISSInbound Marketing Manager,HubSpot #FB4BIZ

Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics

3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com

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How to Engage Your Facebook Fans with Quality Content

by HubSpot All-in-one Marketing Software on May 30, 2012

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