1. Developing Your Networks:
Social Media at QUB
Dr Helen Dixon
Information Services
http://go.qub.ac.uk/socialmedia
@SocialMediaQUB
Facebook.com/SocialMediaQUB
Join the conversation at #QUBnetworking
2. Forget Farmville and
World of Warcraft.
Creative self-affirmation
is the most popular game
online. We play this game
whenever we select
material to share with
friends or craft messages
to frame our posts. The
name of the game is to
present oneself, via oneโs
tweets, posts, likes,
comments, and shares,
in the light in which one
aspires to be viewed.
http://philosophyforchange.wordpress
.com/2012/07/26/foucault-and-social-
media-the-call-of-the-crowd/
3. Key features of Social Media
๏งAnyone can be a publisher or a
participator
๏งInstant communication with almost
anyone, anywhere
๏งAccess to extensive information and
resources
๏งEmphasis on sharing and reusing
resources
๏งCreation of new โvirtualโ communities
4. Advantages
๏งEasy to use and access
๏งMost are free
๏งVariety of tools for different purposes
๏งInstant communication
๏งWide exposure
๏งEasy to track topics
๏งYou can learn from your followers
๏งFacilitates collaboration
5. Disadvantages
๏งTime management difficulties/distraction
๏งInformation overload/white noise
๏งIntellectual property, privacy and security
issues
๏งLoss of control
๏งMisinformation and premature publication
๏งBlurring of personal/professional
boundaries
๏งRisk of bullying/abuse
๏งLack of recognition for online efforts
7. Social Media tools
Interact/
Communicate
โข Facebook
โข Google+
โข Wiki
โข Blog
โข Twitter
โข Storify
โข Audacity
Share
resources
โข Scoop.it
โข Instagram
โข SlideShare
โข YouTube
โข Pinterest
โข Delicious
โข Prezi
Network
โข LinkedIn
โข Twitter
โข Yammer
โข Academia
โข ResearchGate
โข Cloudworks
โข Mendeley
Looking for other suggestions?
http://www.andymiah.net/2012/12/30/the-a-to-z-of-social-media-for-
academics/
8. Which social media tool is most
useful for researchers?
Take our poll at:
๏งhttp://www.polleverywhere.com/multiple_ch
oice_polls/XEFqf158kHb6x26/web
#QUBnetworking
11. What do you want Social Media to
do for you?
Online
profile
Expert status
Personal
brand
Network
Community
Collaboration
Research
Data
collection
Publication
Professional
development
Personal
learning
network
Career
opportunities
12. โInvolvement in or
resistance to online
interaction is
largely rooted in
ideas and beliefs
about identity,
privacy, voice,
authenticity and
power. โ
http://catherinecronin.wordpress.co
m/2012/12/19/enacting-digital-
identity/
#QUBnetworking
13. Why should you use Social Media?
๏งA positive online profile can enhance your
professional image
๏งYou have information and expertise to share
๏งBlogging about your area of expertise can help
establish you as an expert in your field and allow
you to reach new audiences
๏งYou can promote your publications and increase
citations
๏งYou can easily network with others who have
similar interests and keep yourself informed
๏งYou can keep up-to-date with conferences and
events
14. Social Media and the academic
research process
Collaboration
Identification
of
knowledge
Creation of
knowledge
Quality
assurance of
knowledge
Dissemination
of knowledge
Social Media: A
guide for
Researchers |
Research
Information Network
rin.ac.uk
16. Click to view our Social networking
Prezi
#QUBnetworking
17. Social Media and networking
Communicate and
collaborate with people
outside your personal
circle
Manage connections
efficiently
Tools will recommend
connections
Networks easily identified
Can become complex
Information overload
Harder to avoid people
Spam/sales people
Blurring of professional
and personal activities
18. Tips for social networking
๏งCreate and maintain a professional and
consistent online profile
๏งInclude qualifications, skills, research interests
๏งDonโt forget an appropriate image!
๏งDonโt spread yourself too thin!
๏งUpdate regularly but donโt overload
๏งAlways remain courteous and professional
๏งExchange online profiles at conferences or
events
๏งDonโt rule out connections outside your
research area
19. Thinking of setting up a Queenโs
affiliated social media site?
๏งRead Social Media Policy for Staff
๏งObtain approval from Head of School
๏งNeed at least 2 admins
๏งRegister your site at
http://go.qub.ac.uk/socialmedia
๏งContact socialmedia@qub.ac.uk for
advice
#QUBnetworking
20. Useful resources
๏งhttp://libguides.ncl.ac.uk/socialmedia
๏งVitae Innovate/OU Handbook of Social Media for
Researchers and Supervisors
๏ง http://www.vitae.ac.uk/CMS/files/upload/Vitae_Innovate_Open_U
niversity_Social_Media_Handbook_2012.pdf
๏งDigital research tools
๏ง http://dirt.projectbamboo.org/
๏งRIN Social media guide for researchers
๏ง http://www.rin.ac.uk/our-work/communicating-and-disseminating-
research/social-media-guide-researchers
#QUBnetworking
21. Useful resources
๏งJISC Digital Media guides
๏ง http://www.jiscdigitalmedia.ac.uk/guides/a-z
๏งFacing up to Facebook
๏ง http://www.jisclegal.ac.uk/ManageContent/ViewDetail/ID/2114/Fa
cing-up-to-Facebook-A-Guide-for-FE-and-HE-02-October-
2013.aspx
๏งUsing Twitter in university research, teaching and
impact activities
๏ง http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Publish
ed-Twitter_Guide_Sept_2011.pdf
๏งSocial Media Support at Queenโs
๏ง http://blogs.qub.ac.uk/socialmedia
๏ง www.twitter.com/SocialMediaQUB
๏ง www.facebook.com/SocialMediaQUB
๏ง http://www.scoop.it/t/social-media-for-researchers
#QUBnetworking
22. Social Media Training
๏งIntroduction to Social Media
๏งFacebook for Beginners
๏งTwitter for Beginners
๏งLinkedIn for Beginners
๏งUsing Social Media for Teaching and
Research
๏งManaging a University Social Media Site
๏งhttp://go.qub.ac.uk/smcourses
#QUBnetworking