Workshop - shoot for the stars #BPCW11

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Slides from the workshop: 'Shoot for the Stars - all 4 stars, to be precise' at Building Perfect Council Websites 11, 14 July 2011 #BPCW11

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Workshop - shoot for the stars #BPCW11

  1. 1. Hosted by: Workshop: Shoot for the Stars David Miller, COO, TERMINALFOUR James Hall, Web Development Officer, Gedling Borough CouncilCo-Chairs:Dan Jellinek, Editor, E-Government BulletinMartin Greenwood, Director, Socitm Insight Programme Gold Sponsors:
  2. 2. TERMINALFOUR Building PerfectPresentation to Comhairle Council Websites ‘Shoot for the Stars - all 4 Stars, to be precise’ David Miller COO TERMINALFOUR James Hall Web Development Officer Gedling Borough Council
  3. 3. TERMINALFOUR’s Focus • Established in 1996 • Specialise in Web Content Management • Over 300 clients • Focus on Local Government & Higher Education • 100+ Local Gov (UK & abroad), Central Gov / Gov Agency clients • Dublin, Boston & London Offices • 100% Open Product Architecture • Designed for large scale rollout • Focus on Ease of Use for all
  4. 4. TERMINALFOUR in a nutshell …. We make it really easy for organisations to deliver and manage very large, highly devolved, multilingual Websites, Intranets and Extranets 4
  5. 5. The Challenge for Local Authorities (and others….) Greater Demand Less Resources
  6. 6. Reduced / re-allocated budgets
  7. 7. Merging Councils, Teams and responsibilities
  8. 8. Greater Citizen Demand for Online Services
  9. 9. In spite of these challenges… Local Authorities Still Seek….
  10. 10. …SOCITM ‘4 Star’ Rating
  11. 11. SOCITM Criteria for a ‘4 Star’ Rating• Useful Content • Usability – Information – Use of A to Z list – Links elsewhere – Ease of Search – Currency (Up- – Ease of to-date) Navigation – News value – Use of Location – Transactions – Accessibility – Participation – Resilience
  12. 12. Ease of use for key stakeholders:1. Visitors: • Look.... Do... Leave2. Content Authors: • Add once... Use many places3. Platform owners: • Available, accessible & secure4. Service providers: • Ease of service introduction / change
  13. 13. What TERMINALFOUR believes this means...• Strategy – Have a vision for the website Strategy – Make it easy to use for ‘All’ users + – Make it ‘Task’ focused – Keep it ‘Current & Relevant’ Platform – Make it measurable +• Platform – Out of the box Experience – Works for Communications and IT alike – Open (data and API) – Specific Modules = 4 Stars – Mobile ready/friendly/out of box• Experience – Leverage the knowledge of a ‘Community’ – Tried and tested ‘Processes’ – Ongoing ‘Support & Development’
  14. 14. TERMINALFOUR Site Manager Platform
  15. 15. A platform for both Communications and IT Communications like … IT teams like … • Devolved content creation and • Browser-based administration authoring • Integration into SharePoint and back- • “Direct Edit” end systems • Multi-level control of page, • Easy setup of new websites, sections, section or site etc pages • Find, organise, choose and • Open Platform, Browser independent reuse content • Metadata management for SEO • Setup new websites, sections, • Integration with AD and LDAP pages with brand consistency • Logging, reporting, review and version • SEO tools built in roll-back • Deferred publishing • Accessibility compliance • Manage multi-language sites • Powerful, flexible workflow • Self-service Web forms • Analytics • 100% API
  16. 16. Focus on community: You’re not alone.... • Learn from contemporaries: – How are they using their WCMS – Common lessons/mistakes – Active user feedback • R&D: Open Source Ethos of product development: – Always moving forward – Expose Information / Open Data Community Standards / Best practice: – A basis for communications – A basis for measurement
  17. 17. Focus on task....
  18. 18. Focus on personalised experience
  19. 19. Focus on simplicity....
  20. 20. Focus on Sharing the experience, vision… and cost…
  21. 21. ‘On the Road to 4 Star’ – James Hall, Gedling Borough Council

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