This presentation reviews IBM's Social Capability reference architecture. It is a guide to understand the comprehensive nature of a social platform for conducting social business.
It focuses on the technology enablers to which customers should compare their IT strategy AND it allows the organization understand how to apply that technology for business benefit. Social Business capabilities are what business does, such as communicate, collaborate, share knowledge and insights, and leverage expertise.
Social software enables business success by providing people-centric:
-social networking and collaboration
-content and document management
-integrated digital (social, web, and mobile) experiences
-social analytics and reporting