1) The document discusses the branding and identity of the project "Spicer's Life", a soap opera targeted at teenagers. 2) Consistency was key to the branding - the same fonts, colors, logos and characters were used across the trailer, magazine covers, and other ancillary materials. 3) By maintaining a consistent youthful, casual branding identity focused on the main character Jamie Spicer, the project aims to effectively promote itself and stand out to its target audience.

1. Question Two : How effective is the combination of your main products and ancillary texts? Done BY Hawa Lorgat

2. Brands? A brand is not the same as a product but it is the particular make of the product. A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business.

3. For example washing powder. Persil and Ariel are both washing powders but different makes. They both have different brand names which makes them individuals;

4. Why does branding matter? A particular brand gives the individual an identity. Therefore, promoting it to the public, branding matters. It gives us the public, choices to choose from and decide which product we want. Branding separates a product making it stand out of the crowd. This can be done in many visualised effects e.g. using colours, fonts, Headings and most importantly using the media to advertise. Advertisements can be in many forms, from television advertisements to promoting on the internet. http://www.youtube.com/watch?v=IEo-7B22xHw http://www.youtube.com/watch?v=jXw5OAyNLQw

5. How does this effect our project? Our project is a new product which we will be releasing to the audience, therefore we need to promote it. This shows that we need to use branding and give our project a natural brand identity.

6. Our brand image? Our project was mainly aimed at the teenagers for the age ranged between 16-25, therefore our brand identity was mainly youth, aggressiveness and careless. This was mainly showing what teenagers would actually do in their lives. Our soap was similar to a teen drama Hollyoaks which is shown on the institution E4. This institution is mainly targeted at the rising generations.

7. Spicer's Life & Hollyoaks Spicer's life's target audience is youth and this is the same for Hollyoaks. Also they both include Young actors. The youths portrayed in Hollyoaks is quite similar to the youths portrayed in Spicer's Life because the characters follow their everyday life as any teenager and this is also what occurs in Hollyoaks. Hollyoaks and Spicer's life both are shown on E4 However one difference we learn in the next slide is that Hollyoaks attracts its audiences mainly for its sex appeal where as Spicer's life doesn't.

8. Female gaze heavily gender orientated Sex appeal which attracts the target audience Casual clothes to show enigma Logo to show Spicers life and E4

9. Consistency Of our Brand identity For our brand identity we had to keep it consistent. This helps the audience know what they are watching and that it is Spicer's Life. This is our magazine cover ----> We kept it consistent bye using choosing a appropriate logo, font, colour and choosing a good themed picture with the use of characters for our project.

10. Spicer's Life Brand identity: #1 Jamie Spicer was used throughout the trailer, and at the end the logo tells us that the show is called Spicer's Life. We got the font from www.Dafont.com and it was called queer. This font also matched our theme which was homosexuality with sensitive men.

11. Spicer's Life identity: #2 The font we used was yellow. At first It was a tough decision to choose whether it should be pink or yellow. But after asking a young target audience they also said yellow would look better. Yellow gives the connotes cheekiness, thrills and a young happy and cheery attitude, therefore this was the correct colour. Also the blue scratchy background showed frustration and stress which cannot be easily handled, as well as obstacles in the way. This appeals to the audience as it also allows them to escape from their own difficulties and relate back to it.

12. Spicer's Life Brand identity: #3 Another successful part of our project is the actual name Spicer's Life. We gave it this name because it is easy to say and a catchy name. The font matches the name too. But we didn't include this name in the magazine cover as we didn't want to spoil the layout with the images and just kept the sub titles.

13. Spicer's Life Brand identity: #4 Our institution that we used was E4. This was important because we wanted to show our project on a similar targeted institution and this was a suitable one. Also by using this we also made our soap recognisable and the audience would trust it more because E4 has a good reputation. We kept this logo consistent through out the soap trailer and it was placed on the top left hand corner.

14. Spicer's Life Brand identity: #5 Our trailer was not the actual scenes from the soap but we used the form of a talk show to portray the storyline. This helps the audience to escape from reality and gives it a fantasised look. It only shows the actual characters that will be in it but now the actual scenes. This is also quite similar to peggy Mitchell's soap trailer from EastEnders: Is Peggy still under his control http://www.youtube.com/watch?v=S1_Y7dD8EpA&feature=player_embedded

15. Spicer's Life Brand identity: #6 The consistent use of colour was in both trailer and ancillaries. The background was made bright blue and as you can see Stacey is wearing bright red. Geoffrey is wearing black to show contrast to show that he is the villain. As you can see in both these stills they have the same background which is blue. Also the font used was consistent.

16. Spicer's Life Brand identity: #7 Below we have used the same colour on all the wings drawn. Consistent use of light blue. And the conflicting words written in red shows that its negative. Also the blue words shows its approval and positive attitude.

17. Spicer's Life Brand identity: #8 As we can see below all the characters used are wearing the same clothes in all of them. This shows effectiveness as it re-enforces the storyline.

18. Spicer's Life Brand identity: #9 The brand identity was consistent because it followed the main conventions of a magazine cover. It had direct mode of access and similar layout.

19. Finished Posters

20. Finished posters: #2

21. Finished Magazine Cover

22. Spicer's Life Commercial http://www.youtube.com/watch?v=f9eZkkIqw6o&feature=player_embedded